Der Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling an der Philipps-Universität Marburg

Ohne Zusammenfassung     

Understanding relationship quality and online purchase intention in e-tourism: A qualitative application

This study explores the formation of relationship quality and online purchase intention in the service context of tourism, and a model is also introduced. This study tries to conceptualize a model based on a mediating mechanism of relationship quality that may be applied to understand online purchase intention in tourism. Learning the critical role of relationship quality in e-tourism can guide tour service providers to design different strategies for different online customers, and consequently achieve high customer online purchase to tourist service and product. In the proposed model of this study, the perceived incentive, perceived service quality, perceived ease of purchasing and perceived usefulness influence customer online purchase intention indirectly via the mediation of relationship quality. Additionally, five propositions are derived accordingly based on the proposed model and literature review. Finally, discussion, limitation and future research are also provided.     

Oil prices and transport sector returns: an international analysis

This study examines the role of oil prices in explaining ‘transport sector’ equity returns in 38 countries across the world. The findings of the study are strongly supportive of some role for oil prices in determining the transport sector returns for the countries falling within the ‘Developed’, ‘Europe’ and ‘G7’ groupings. In particular, by allowing for an asymmetry in our model, we find the oil factor to be jointly significant along with the presence of negative oil risk premium in these groupings. It is worth noting that these groups represent mature economies and stock markets. However, there appears to be no such evidence of a significant role for oil for other country groupings (named, Asia Pacific, Emerging and Latin America). Collectively these countries have a relatively short market history and/or are developing economies.     

Umgang mit psychischen Phänomenen in der Pflege

Zusammenfassung  Krankheiten aus dem Bereich der Psychiatrie — Es gibt immer mehr Menschen, die an psychischen Beschwerden leiden oder psychische Ph?nomene zeigen, wie Orientierungsverlust, Hoffnungslosigkeit oder selbstverletzendes Verhalten. Das hat verschiedene Ursachen und ver?ndert auch den pflegerischen Umgang mit Betroffenen, die wegen anderer Erkrankungen behandelt werden. Thema dieses Beitrages ist die Hoffnungslosigkeit. Literatur bei den Verfassern     

Is quality management a prime requisite for globalization? Some facts from the sports industry

Countries have progressed during the decades through internationalization of their products. Pakistan is also trying hard to internationalize its products and has succeeded as far as the textile and sport ware industries are concerned. Pakistani Sports industry, though always relying on high quality products, lacked a formal quality management program till 1990’s. It was during this decade that most sports industries adopted a formal quality management program in the shape of ISO-9000. This paper encompasses different aspects of quality management and establishes its role in internationalization. Research findings presented in this paper are carried out in two phases. In phase-I, the detailed analysis of 6 sports industries is done, whereas in phase-II, a survey of one hundred industries was conducted and the role of quality management was established based on obtained results. It was found that 85% companies adopted ISO-9000 as a formal quality management program. The quality impact on internationalization was probed and it was found that the following quality management programs increased the sale, exports, profitability and the well being of the owner and the workers.     

Einflussfaktoren auf die Bereitschaft von Privatkunden, Ökostrom nachzufragen

The present study investigates impacts of attitudinal and perceptual characteristics of residential electricity consumers on their intention to use a green power tariff/supplier in the future. The work rests on a standardized telephone survey of 267 household electricity consumers of a German power supplier. Multivariate Partial Least Squares analysis indicates that, regardless of a person’s level of actual power consumption in the recent past, the intention to use green electricity is significantly higher among customers who have a positive general attitude towards environmental protection measures and who report an endorsing valuation of green power by their close social contacts. In a subsample of participants with a low actual electricity consumption in the year preceding the survey the intention to use green energy is significantly positively affected by the weight an individual attaches to electricity prices in one’s own supplier selection decisions and the person’s belief that one’s present power company takes over social responsibility. In contrast, in the subgroup of respondents with a high actual electricity consumption customers’ intention to use green energy is significantly enhanced by the degree of perceived dissimilarity among power company offerings. The findings are used to derive suggestions for green energy marketing measures of power companies and future energy consumer research.     

Neues Lernen in der Pflege

Zusammenfasung  Didaktische Konzepte — Vor vier Jahren trat die neue Ausbildungsordnung für die Berufe der Gesundheits- und Krankenpflege in Kraft. Was hat sich seitdem ge?ndert? Wie haben die nach den neuen Richtlinien ausgebildeten Pflegefachkr?fte ihre Ausbildung erlebt? Wie lernen Auszubildende in der Pflege heute? Herausforderungen und Ergebnisse. Literatur finden Sie unter www.heilberufe-online.de