The Role of Retail Equity,Value and Relational Benefits in Building B2B Relationships in Retailing

Abstract

The present paper aims to examine if variables widely studied in B2C contribute to building strong relationships in B2B markets. Moreover, it analyzes the existence of differences across retailers related to percentage of purchases from the main supplier. Through a personal survey to retail store managers regarding their relationships with their main suppliers, a structural equation model is estimated through PLS to test the hypothesized relations between retail equity, value, relational benefits, trust, and commitment. A multi-group analysis is performed to test the moderating role of the percentage of purchases from the main supplier. Three types of relational benefits identified have unequal influence on relationship value. In particular, special treatment benefits and social benefits, together with retail equity, emerge as the main drivers of value in the relationship between retailers and their main suppliers. The percentage of purchases from the main supplier plays a moderating role in some of these relations. This research provides evidence in the sense that, in the relations held by retailers with their main suppliers, retail equity contributes to relationship value creation. Relational benefits are relevant in building B2B relations since special treatment and social benefits have a positive influence on value that is positively related to trust and commitment. To build strong relations with their customers, suppliers of retailers should mainly concentrate their efforts on building brand equity and providing evidence of the existence of special treatment benefits beyond the service delivered, in view of its ultimate influence on customer trust and commitment.     

Two new methods for estimating structural equation models: An illustration and a comparison with two established methods

The application of structural equation models (SEMs) is common in marketing and the behavioral sciences. Accordingly, the exploration of more effective methods to estimate SEMs is also a popular area of research. [Croon, 2002] and [Skrondal and Laake, 2001] have each proposed a new method for estimating SEMs, but since these proposals nearly a decade ago, these methods have been mostly overlooked by applied researchers. We suggest that reasons for this oversight may include not only a lack of guidance in implementing these new methods but also the absence of a formal comparison to review these new methods relative to the more familiar maximum likelihood structural equation modeling (MLSEM) and partial least squares (PLS). In this paper, our goal was to make the Croon and Skrondal-Laake (SL) methods more accessible to applied researchers. We first provide a step-by-step illustration of how to implement the Croon and SL methods. We also present the first comprehensive evaluation of the new methods relative to MLSEM and PLS. From this evaluation, we can better appreciate the circumstances under which these new methods are preferable to MLSEM and PLS. Thus, we intend to help readers understand how and when to apply these new methods.     

The impact of IT and customer orientation on building trust and commitment in the supply chain

The application of information technologies (IT) to logistics activities may have benefits beyond cost savings, as it can create bonds between the supply chain partners. The objective of this paper is to analyse the influence of customer orientation on the application of IT to the supply chain and of these on the development of channel relationships based on trust and commitment. A questionnaire-based personal survey was conducted among manufacturers. Structural equation modelling was used to test the hypothesis contained in the theoretical model. The results indicate that customer orientation affects the application of IT to logistics, and IT has a positive impact on manufacturer and supplier commitment to the relationship.     

High‐performance work systems in Asian companies

High‐performance work systems (HPWSs) have recently attracted considerable interdisciplinary interest in the field of management, industrial relations and economics. There is rising interest in using high‐performance work practices, because evidence showed that organizations that implemented such systems recorded remarkable success, especially in organizations in Western countries. The purpose of the study is to explore the extent to which HPWSs are used in organizations in three selected Asian societies and determine the extent to which HR systems directly enhance performance. Research from organizations in three Asian societies showed mixed results. A strong relationship between HR practices and the outcome measure—i.e., subjective performance ( profitability)—was observed. Managerial implications and future research direction will be discussed. © 2005 Wiley Periodicals, Inc.     

Reviews

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Growing Old in England: Economic and Social Issues

This paper examines the economic and social impact of changes in the duration of working life for the 80 per cent of older adults living in urban England. While some people are experiencing extended retirement because of moving out of paid work in their 50s, a growing minority of those beyond the state retirement age continue in paid employment. This paper highlights the considerable challenges for urban policy makers in addressing the economic and social inclusion of all older adults.     

Market Concentration and Multifaceted Productive Efficiency

Developing the analytical framework of the decision making process of a possible entrant, a reduced form system equations model is estimated in order to examine the market concentration – productive efficiency relationship in an endogeneity context. Technical and scale efficiency estimates are obtained from an inter-industry stochastic production frontier using a panel dataset regarding the seven most energy intensive manufacturing industries in Greece over the period 1980–96. Several new versions of the concentration – efficiency relationship, may be derived from the alternatives of the entrant considering the possible conduct character of incumbents’ technical efficiency and excess capacity, which is depicted on their scale efficiency, on market concentration.     

A GENERAL PROOF OF THE DYBVIG-INGERSOLL-ROSS THEOREM: LONG FORWARD RATES CAN NEVER FALL

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Technology roadmapping in review: A tool for making sustainable new product development decisions

Typically, firms decide whether or not to develop a new product based on their resources, capabilities and the return on investment that the product is estimated to generate. We propose that firms adopt a broader heuristic for making new product development choices. Our heuristic approach requires moving beyond traditional finance-based thinking, and suggests that firms concentrate on technological trajectories by combining technology roadmapping, information technology (IT) and supply chain management to make more sustainable new product development decisions. Using the proposed holistic heuristic methods, versus relying on traditional finance-based decision-making tools (e.g., emphasizing net present value or internal rate of return projections), enables firms to plan beyond the short-term and immediate set of technologies at hand. Our proposed heuristic approach enables firms to forecast technologies and markets, and hence, new product priorities in the longer term. Investments in new products should, as a result, generate returns over a longer period than traditionally expected, giving firms more sustainable investments. New products are costly and need to have a durable presence in the market. Transaction costs and resources will be saved, as firms make new product development decisions less frequently.