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排序方式: 共有160条查询结果,搜索用时 15 毫秒
61.
Isabelle Ulrich 《心理学和销售学》2013,30(9):794-810
Introducing cross‐gender brand extensions—masculine or feminine brands that extend to the opposite gender—is a growing trend on the marketplace, though not always a successful one. This research examines the effect of consumer multifactorial gender and biological sex on consumers’ evaluation of cross‐gender brand extensions. The influence of gender role attitudes is demonstrated: consumers with traditional gender attitudes are significantly more reluctant to accept these extensions than consumers with more liberal attitudes. Hence the extensions have a negative impact on the subsequent attitude of the former group toward the parent brand, contrary to their effect on more egalitarian consumers. No significant impact of the consumer's biological sex, gender identity, or sexual orientation is identified. The theoretical and managerial implications of these findings for the development of cross‐gender brand extensions are discussed. 相似文献
62.
Benjamin L. Campbell Saneliso Mhlanga Isabelle Lesschaeve 《Revue canadienne d'agroeconomie》2013,61(4):531-558
During the past decade, Canadian consumers have developed a keen interest in local and organic foods. In response, the Canadian government established standards to regulate their labeling. However, many retail and media outlets offer varying definitions that fit their needs. Consumers utilize this often conflicting information to formulate their understanding of local and organic. The aim of this study was to investigate consumer understanding and perception of local and organic food, especially in regard to production characteristics. The results indicate that local is predominantly defined as decreased miles to transport, whereas organic is defined as food produced without the use of synthetic pesticides. However, a fairly large percentage of consumers perceive inaccurate definitions as being characteristics of local and organic. Furthermore, consumers with accurate definitions of local and organic share a similar consumer profile, while consumers with misguided perceptions do not. We also see that characteristics such as ethnic heritage, personal characteristics, geographic region, and length of stay in Canada not only influence consumer understanding and perception, but also the geographic boundaries associated with local. 相似文献
63.
We investigate Japanese dairy markets. We first provide an overview of consumer demand and how it evolved after World War II. Using historical data and econometric estimates of Japanese dairy demand, we identify economic, cultural and demographic forces that have been shaping consumption patterns. Then we summarize the characteristics of Japanese milk production and dairy processing and policies affecting them. We then describe the import regime and trade flows in dairy products. The paper concludes with policy recommendations of how to reform the Japanese dairy sector. 相似文献
64.
65.
Are Agricultural and Developable Land Prices Governed by the Same Spatial Rules? The Case of Belgium
In this paper, we test whether farmland and developable land prices are governed by the same determinants (mainly urbanization). We estimate here quasi‐identical econometric equations for both agricultural and developable land markets, instead of the conventional approach of adding variables that capture the urban influence. Using data aggregated at the level of the 589 municipalities of a highly urbanized country (Belgium), we found that the same determinants enter these equations, with slight differences in parameter values: land prices decrease with distance to central business district (developable land: –2.7% per km; farmland: –2.5% per km), and increase with the population of the commune as well as with its demographic growth and with the average income of its inhabitants. 相似文献
66.
The theory of financial intermediation highlights various channels through which capital and liquidity are interrelated. Using a simultaneous equations framework, we investigate the relationship between bank regulatory capital and bank liquidity measured from on-balance sheet positions for European and US publicly traded commercial banks. Previous research studying the determinants of bank capital buffer has neglected the role of liquidity. On the whole, we find that banks decrease their regulatory capital ratios when they face higher illiquidity as defined in the Basel III accords or when they create more liquidity as measured by Berger and Bouwman (2009). However, considering other measures of illiquidity that focus more closely on core deposits in the United States, our results show that small banks strengthen their solvency standards when they are exposed to higher illiquidity. Our empirical investigation supports the need to implement minimum liquidity ratios concomitant to capital ratios, as stressed by the Basel Committee; however, our findings also shed light on the need to further clarify how to define and measure illiquidity and also on how to regulate large banking institutions, which behave differently than smaller ones. 相似文献
67.
Discrimination against girls is well-documented, especially in Asia. We show that women try to level the playing field for their daughters by taking on debt. But wealth asymmetry between mothers and fathers perpetuates gender inequality across generations. 相似文献
68.
We consider a model where two adversaries can spend resources in acquiring public information about the unknown state of the world in order to influence the choice of a decision maker. We characterize the sampling strategies of the adversaries in the equilibrium of the game. We show that as the cost of information acquisition for one adversary increases, that person collects less evidence whereas the other adversary collects more evidence. We then test the results in a controlled laboratory setting. The behavior of subjects is close to the theoretical predictions. Mistakes are relatively infrequent (15%). They occur in both directions, with a higher rate of over-sampling (39%) than under-sampling (8%). The main difference with the theory is the smooth decline in sampling around the theoretical equilibrium. Comparative statics are also consistent with the theory, with adversaries sampling more when their own cost is low and when the other adversary??s cost is high. Finally, there is little evidence of learning over the 40 matches of the experiment. 相似文献
69.
Claude Francoeur Ral Labelle Isabelle Martinez 《Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l\u0027Administration》2008,25(4):317-333
The theoretical concept of agency costs developed by Jensen and Meckling (1976) and Jensen (2005) are used to study the relationship between the quality of a firm's governance and its decision to issue a profit warning (PW) when it is overvalued. Based on a sample of Canadian companies between 2000 and 2004, results were only partially supportive of the hypotheses. The characteristics of the board seem to play only a secondary role in the decision to issue a profit warning when the firm is overvalued. On the other hand, as expected, governance mechanisms that factor in market values to align the interests of managers and directors with those of shareholders are negatively related to the profit warning decision. Copyright © 2008 ASAC. Published by John Wiley & Sons, Ltd. 相似文献
70.
According to some authors, technical change contributes to the explanation of the increase in equilibrium unemployment by making jobs more and more specialized. Here, we assume that firms optimally adapt the specialization of jobs to overall labour market conditions. Using a matching labour market framework, we show that the increase in unemployment can explain the higher specialization of jobs. 相似文献