Consumer Decision-Making Styles: Comparison Between United States and Korean Young Consumers

The purpose is to identify decision-making styles of young consumers in Korea and to find if these styles are similar to those of U.S. young consumers. An instrument, based on previous research in the United States, was administered to 310 college students in Korea. Data are factor analyzed and alpha coefficients are computed for scale reliability. Findings indicate the generality of some consumer decision-making styles. Similarities and differences between cultures are discussed, and implications are provided.     

Enhancing Consumer Choice: Are We Making Appropriate Recommendations?

To reduce information search costs, consumers often use choice-making aids. If these aids are to help consumers make choices consistent with their own preferences, as well as reduce search effort, they must be based on choke models consistent with consumers' true preference sets. This study used conjoint analysis to identify these ideal choice models. Thirty-six percent of the subjects were found to use compensatory choice models and 64 percent noncompensatory models. The results suggest a need to base choice-making aids on ideal choice models if the aid is to lead consumers to decisions consistent with true preferences.     

中国非营利组织的供应链整合营销传播策略模式研究

把整合营销传播这一理论工具引入非营利组织的供应链管理中,尝试为中国非营利组织建立适合其运行的供应链整合营销传播战略模式。     

Derivation of the Capital Asset Pricing Model without Normality or Quadratic Preference: A Note

Derivation of the capital asset pricing model requires various assumptions including normality or quadratic preference. The objective of this note is to show that the normality or quadratic preference assumption can be replaced by the fair game condition that assets' residual returns have zero mean conditional upon the return of the market portfolio.     

The Effects of Transaction Costs and Different Borrowing and Lending Rates on the Option Pricing Model: A Note

This paper modifies the Black-Scholes option pricing model to include the effects of transaction costs and different borrowing and lending rates. The paper demonstrates that these market imperfections tend to offset each other yielding a bounded range of prices for each option. The paper also shows that under some conditions the option pricing hedge may be society's lowest cost financial intermediary.     

A Survey of Accountants' Opinions on Cash Flow Reporting

The results of a survey of members of the Institute of Chartered Accountants of Scotland is reported. The survey gives evidence of the views of professionally qualified accountants concerning their support for, and the feasibility of reporting on, a cash flow basis. Considerable support was discerned for preparing company annual financial reports on a cash flow basis.     

Term Structure Movements and Pricing Interest Rate Contingent Claims

This paper derives an arbitrage-free interest rate movements model (AR model). This model takes the complete term structure as given and derives the subsequent stochastic movement of the term structure such that the movement is arbitrage free. We then show that the AR model can be used to price interest rate contingent claims relative to the observed complete term structure of interest rates. This paper also studies the behavior and the economics of the model. Our approach can be used to price a broad range of interest rate contingent claims, including bond options and callable bonds.