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151.
152.
Rebekah Russell-Bennett Janet R. McColl-Kennedy Leonard V. Coote 《Journal of Business Research》2007,60(12):1253-1260
Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioral loyalty in a business services context, and attempts to identify two key antecedents of loyalty in this context. In particular, little is known about small businesses as customers, despite their significant contribution to the economies of developed nations. A longitudinal design is implemented, and data are captured on both attitudinal loyalty and subsequent loyalty behaviors (i.e., actual purchase behavior). The findings demonstrate the value of conceptualizing and measuring both attitudinal and behavioral components of brand loyalty. Specifically, the results indicate that attitudinal loyalty mediates the effects of the antecedents studied (category involvement and purchase satisfaction) on behavioral loyalty. Implications for marketing theory and practitioners are discussed, and possible directions for future research are sketched. 相似文献
153.
Janet Ceglowski 《Journal of the Japanese and International Economies》2010,24(1):86-98
This paper investigates the exchange rate response of Japanese export prices over the period 1980 through 2007 using sector-specific measures of the yen’s value relative to invoicing currencies. It finds a significant increase in the response of total export prices to the yen in the late 1990s. The rise in the total export price response is traced to increases in the exchange rate response of two key export sectors. These findings for Japanese exports are consistent with the documented decline in pass-through to OECD import prices and suggest the latter could originate with changes in export pricing behavior. 相似文献
154.
155.
We compare the expiration-day effects of two index futures contracts, TAIEX futures and SGX TW futures, which have the same underlying spot market, but different settlement mechanisms. By taking into account other factors such as open interests and institutional traders' activities, we find that the settlement mechanism and traders' structure affect expiration-day effects. In terms of minimizing expiration-day effects, the average price is better than the opening price, which in turn is better than the closing price settlement. Moreover, the results also demonstrate that foreign institutional traders' trading activities increase expiration-day effects. 相似文献
156.
157.
An interpretive method drawing from social psychology, feminist theory and art criticism is developed to analyze contemporary images of gender. Utilizing and expanding upon visual research techniques, a selection of ads from contemporary fashion magazines and catalogs was assembled to illustrate particular themes suggested by research on the representation of gender in advertising. The body‐and what it expresses‐is a site of central concern, and discussion focuses on how female and male bodies are represented in advertising. The conventions of art history, when framed within a social science perspective, offer unique contributions to the study of advertising and gender, well suited for researchers interested in the culture of consumption. 相似文献
158.
Janet Tang 《中国对外贸易(英文版)》2009,(22)
For China's iron and steel industry,the problem of over-capacity of production has already appeared years before,but became more and more acute after the global spreading financial crisis. 相似文献
159.
In this paper we present the results of an experimental auction conducted to examine the influence of health and nutritional information on food choice and in particular estimate consumer willingness to pay (WTP) for bread that contains functional ingredients. Employing a sandwich we find that consumers are WTP more for a whole grain and whole grain granary bread sandwich than other bread types including white bread that contains a functional ingredient. We also find that consumers react positively to the provision of nutritional and health benefit information but that this effect occurs regardless of whether we supply specific or non-specific health benefit information. We discuss information provision and health policy implications that emerge from our analysis for bread products in the sandwich market. 相似文献
160.