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41.
Alina O’Keeffe 《Journal of Strategic Marketing》2016,24(5):418-443
In an era when collaboration is the key to business prosperity, the ability to develop one truly coherent and agile brand lived by its employees and delivered to external stakeholders has become extremely challenging. Unity between the internal brand and a company’s external image, when change is the only constant, has almost ceased to exist. The marketing function is frequently underemphasised at board level and its role is often devalued in leading organisational change. This paper concerns how marketing can partner with organisational leadership for a mutually beneficial exchange of skills and capabilities to be able to reinvent organisations rapidly enough to cope with shifts in the external business environment and create a sustainable future for the business. This paper explores the concept of “leadership marketing” from an interpretivist perspective which challenges the conventional view of marketing and leadership as two separate fields and offers a holistic approach for business management and brand alignment. 相似文献
42.
Michael?J.?O’FallonEmail author Kenneth?D.?Butterfield 《Journal of Business Ethics》2005,59(4):375-413
This review summarizes and critiques the empirical ethical decision-making literature from 1996–2003. One hundred and seventy-four articles were published in top business journals during this period. Tables are included that summarize the findings by dependent variable – awareness, judgment, intent, and behavior. We compare this review with past reviews in order to draw conclusions regarding trends in the ethical decision-making literature and to surface directions for future research.Michael J. O’Fallon is a graduate student in the Department of Management and Operations at Washington State University. His primary research interest is individual ethical decision-making and behavior in organizations. Recently, he has explored issues in organizational behavior, human resource management, and consumer behavior toward genetically modified foods.Kenneth D. Butterfield is an associate professor of management at Washington State University. He received his Ph.D. in Business Administration from The Pennsylvania State University. His research has been published in a variety of academic journals, including Academy of Management Journal, Academy of Management Review, Business and Society, Business Ethics Quarterly, Human Relations, Journal of Higher Education, Journal of Managerial Issues, and Research in Higher Education. His current research interests involve organizational behavior issues such as managing ethical decision-making and behavior in organizations, examining why people fail to recognize moral issues, understanding academic dishonesty and promoting academic integrity, and examining organizational punishment from the manager’s perspective. 相似文献
43.
Diego d’Andria 《Service Business》2013,7(1):1-15
We discuss how professional service markets are plagued by asymmetric information, by looking jointly at the literature stemming from the seminal work of Akerlof on the “market of lemons”, and at the definition of “credence good” which has been developed especially within the field of health economics. Since consumers cannot evaluate ex post the quality of purchased professional services when these are “credence goods”, they cannot rely with 100 % confidence on other consumers’ and experts’ signals about service providers’ quality. Hence, questions arise on the effectiveness of traditional market features highlighted in literature as market-enhancing when information asymmetry is an issue, namely: advertising, certification, reputation, and liability. Our analysis specifically focuses on consumer-provided knowledge by looking at recent development of Web-based rating and reviewing services. Results point to the fact that consumers in the U.S. heavily rely on such services, and they do so roughly in proportion to their consumption of each professional sector. Therefore, future research on professional services should include a “C2C search technology” when modeling consumer behaviors that allows to define how much each professional service is to be considered as pure or hybrid “credence good.” 相似文献
44.
Nicodème Nimenya Pascal‐Firmin Ndimira Bruno Henry de Frahan 《Agricultural Economics》2012,43(6):635-653
In the context of the Partnership Agreements between the European Union (EU) and the African, Caribbean, and Pacific countries, this study estimates ad valorem tariff equivalents of European food safety standards on imports of key horticultural and fish products from Kenya, Tanzania, Uganda, and Zambia. The study uses an extension of the price‐wedge method to account for imperfect substitution and factor endowment in monopolistic competition. The estimated tariff equivalents are 55% and 98% for imports of fresh peas from Zambia to the Netherlands and the U.K., respectively. They range from 39% to 64% for imports of green beans and avocados from Kenya and from 63% to 270% for imports of frozen fish fillets in EU countries from the East African Community. We also observe large variations in tariff equivalents for the horticultural and fish products over time and EU importing countries. 相似文献
45.
Zolotoy Leon O’Sullivan Don Seo Myeong-Gu Veeraraghavan Madhu 《Journal of Business Ethics》2021,171(1):189-208
Journal of Business Ethics - This study examines the influence of mood (‘affect’) on corporate philanthropic giving. Drawing on group emotions theory and affect-infused decision theory,... 相似文献
46.
The German federal government’s fiscal consolidation package, announced in June, is designed to permanently reduce the federal
deficit to a new target level. This article uses a three-region version of the European Commission’s QUEST model to gauge
the impact of the package on Germany and the spillover to the rest of the euro area and the rest of the world. 相似文献
47.
Martin Yongho Hyun Robert Martin O’Keefe 《Journal of Travel & Tourism Marketing》2013,30(8):1039-1056
Websites and an Automated Call Distribution (ACD) system in a call center are both considered important customer relationship technologies. Integrating concepts from information systems quality and trust transference theory, this paper introduces the concept of inter-satisfaction: the extent to which customer satisfaction with a website leads to satisfaction with an ACD and vice versa. It is hypothesized that dissatisfaction with either the website or the ACD influences potential brand-switching behaviors. A model, largely drawing upon concepts of user satisfaction as developed in information system research, is presented. The model is then tested using data from passengers using Low Cost Carriers (LCCs) in South Korea, specifically 366 passengers at the Jeju International Airport, who experienced both their airlines’ website and call center. A structural equation modeling analysis demonstrates that satisfaction with the website transfers to satisfaction with the ACD system, but not vice versa, and that only dissatisfaction with the website creates a brand-switching intention. 相似文献
48.
49.
Erik J. O’Donoghue Michael J. Roberts Nigel Key 《Journal of Agricultural Economics》2009,60(1):80-104
We estimate how much United States farms changed enterprise diversification in response to a marked increase in crop insurance coverage brought about by the 1994 Federal Crop Insurance Reform Act, which substantially increased insurance subsidies. The analysis exploits farm‐level panel census data to compare farm‐specific changes in enterprise diversification over time. By examining diversification decisions of the same farms over time, we control for time‐invariant unobserved individual heterogeneity. We then use pooled cross‐sectional data from the United States Department of Agriculture (USDA) Agricultural Resource Management Survey to estimate the relationship between farm diversification and average returns. We find that the insurance subsidies caused a modest increase in enterprise specialisation and production efficiency. Estimated efficiency gains are far less than the subsidies. 相似文献
50.
ABSTRACTThis article contributes to the existing literature on geographical indications by observing consumers’ stated preference for extra-virgin olive oil in two groups differing in their regional identity. In particular, consumers from two groups were asked to rank products in a contingent ranking survey. One group (“insiders,” Sicilian consumers) shared origin with a good product (Sicilian oil); the other group (“outsiders,” Rome and Milan) presented “no association” consumer-product. Results indicate that insiders are willing to pay more for goods originating from the region they identify with compared with a region associated with outsiders. Identity seems to give a bias by which a local product is not necessarily perceived as superior in absolute terms, but in relative terms: outside products are never considered better than inside options but are either inferior or equal in perceived value. 相似文献