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We use an analytical model to study the effects of customer‐specific synergies, i.e., synergies that arise when firms sell multiple products to the same customers. At the firm level, we show that the profitability of a customer‐specific synergy depends upon cross‐market correlation of customer preferences, differs when the synergy is cost‐based versus differentiation‐based, and can even be negative when the synergy is kept proprietary to a single firm. We also show that returns to imitating such a synergy may decline as it strengthens. At the industry level, we find that exploiting customer‐specific synergies causes endogenous market convergence at a point that depends upon whether the synergy is cost‐based or differentiation‐based and whether it is imitated. Copyright © 2015 John Wiley & Sons, Ltd.  相似文献   
343.
    
Economic experiments are increasingly conducted with field populations for whom comprehension of instructions may be more difficult to achieve. We investigate how framing experimental instructions in a familiar context and incentivizing the experimental task may affect comprehension. Based on an experiment with 146 German farmers, we compare four different versions of a Holt-and-Laury multiple price list. We find that incentives have a small positive effect on comprehension, as measured by the probability of making inconsistent choices and subjects’ self-assessment. In the absence of incentives, framing negatively affects comprehension. Comprehension is enhanced for farmers who score high on a numeracy test. We conclude that contextual framing might confuse subjects, whereas incentives can help to facilitate comprehension of experimental instructions.  相似文献   
344.
Route profitability analysis (RPA) and network profitability analysis (NPA) represent common approaches to measure the profitability of flights in the airline industry. Scientific discussion, however, lacks an in-depth understanding of their impact on the network management process or of their implementation throughout the industry and their design. Here we analyze RPA and NPA and evaluate their potential influence on network management-related decision making. We argue that both approaches vary in applicability and suitability according to airline business models (i.e. network carriers, point-to-point carriers). Furthermore, we present the findings of a study among the top 100 network carriers worldwide on the relevance of RPA and NPA. Results indicate a wide implementation of RPA and to a lesser degree of NPA. In addition, the sophistication of the profitability analysis and the application of the retrieved profitability data for planning purposes differ considerably between airlines.  相似文献   
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Whereas classical marketing research is restricted to purely analyzing reported and/or behavioral data, the new research area of consumer neuroscience might be able to capture unconscious and emotional processes as well. The present study investigates the neural correlates associated with different retail brand frames. The authors assume that the integration of emotions and memories associated with the image and reputation of a retail brand can influence consumers’ perception of a product packaging.  相似文献   
347.
This paper offers an explanation for audit committee failures within a corporate governance context. The management of a firm sets up financial statements that are possibly biased. These statements are audited/reviewed by an external auditor and by an audit committee. Both agents report the result of their work, the auditor acting first. Both use an imperfect technology that results in a privately observed signal regarding the quality of financial statements. The audit committee as well as the auditor are anxious to build up reputation in the labor market. Given this predominant goal they report on the signal in order to maximize the market’s assessment of their ability. At the end of the game the true character of the financial statements is revealed to the public with some positive probability. The market uses this information along with the agents’ reports to update beliefs about the agents’ abilities. We show that a herding equilibrium exists in which the audit committee “herds” and follows the auditor’s judgement no matter what its own insights suggest. This result holds even if the audit committee members are held liable for detected failure. However, performance based bonus payments induce truthful reporting at least in some cases.  相似文献   
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The worry that political scandals harm democracy is increasingly discussed whenever political affairs create public clamor. As people mostly learn about scandals by way of the media, the question arises whether intense coverage of scandals will have a detrimental effect on attitudes toward the legitimacy of the democratic system. Using survey and content analysis data, this research tests whether an influence of coverage on attitudes to the democratic system can be ascertained. It turns out that, aside from other factors, the use of certain newspapers and the use of informative media content with few political subjects negatively affect attitudes to the democratic system. Negative effects of scandal coverage were not found, though. Further analyses, however, revealed that the perception and evaluation of news coverage did have a clear effect on attitudes toward the legitimacy of democracy. Perception and evaluation of news coverage, the conception of politics, and attitudes to the political system form a complex cognitive texture that turns out to be rather delicate.  相似文献   
350.
We examine the interrelation between interconnection and competition in the Internet backbone market. Networks that are asymmetric in size choose among different interconnection regimes and compete for end-users. We show that a direct interconnection regime, peering, softens competition as compared to indirect interconnection since asymmetries become less influential when networks peer. If interconnection fees are paid, the smaller network pays the larger one. Sufficiently symmetric networks enter a Peering agreement while others use an intermediary network for exchanging traffic. This is in line with considerations of a non-US policy maker. In contrast, US policy makers prefer that relatively asymmetric networks peer.  相似文献   
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