Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram

Abstract

The article aims to analyze the forms of engagement generated from the endorsement of products by digital influencers on Instagram, considering the characteristics of their online posts. A qualitative approach was used to investigate digital influencers’ posts based on semiotic image analysis and the critical incidents technique. The results reinforced that digital platforms enable distinct forms of engagement by establishing new configurations that affect relationship marketing and promotion strategies. In particular, on Instagram, the development of engagement can involve four participants who play different social roles, expanding the process of value co-creation.     

Avoiding household food waste,one step at a time: The role of self-efficacy,convenience orientation,and the good provider identity in distinct situational contexts

A primary cause of food waste in households is a lack of food capabilities. Yet, the antecedents of food capabilities and its relationship with causes of food waste across different situational contexts remain poorly understood. We apply self-efficacy theory in combination with convenience orientation and good provider identity in a mixed-methods study. Findings reveal that the sequential structure of self-efficacy explains how capabilities contribute to food waste avoidance. A good provider identity, however, increases food waste, and also turns out to further convenience orientation. Food capabilities, in turn, reduce convenience orientation. Qualitative insights shed light on consumer's own accounts of their abilities. The findings contribute to a theory-based understanding of how consumers manage the complex issue of food waste. Findings imply that public policy and marketing should aim to strengthen consumers' self-efficacy beliefs and redefine the good provider identity, in particular in social contexts, to reverse its effect on waste.     

Zero Stamp Tax？

In March of 2008 the＂Two Sessions＂proved to be very vital for the Chinese people;many proposals were discussed,including several hot issues that have received concern from citizens across the country.Certainly the first proposal would attract a lot of attention.At the annual session of the Chinese People＇s Political Consultative Conference（CPPCC）,     

Which consumers are ready for consumer-directed health plans?

Consumer Directed Health Plans (CDHPs) are new and increasingly popular insurance products in the United States that aim to increase consumer involvement in health care decision-making. Using quantitative and qualitative methods, we examine characteristics of employees in a large firm that voluntarily enroll in CDHPs. We find salaried and hourly high deductible CDHP enrollees to be substantially healthier and have higher educational attainment than Preferred Provider Organizations (PPO) enrollees. There was less favorable selection into a more popular, lower deductible CDHP.     

Returns to education among the informally employed in Thailand

Thailand experienced rapid economic development and made significant investments in education over the past four decades; however, more than half of Thai workers remain informally employed. Despite the prevalence and persistence of informal work in Thailand, little is known about the returns to investments in formal education among informal workers. Using individual-level data from the 2011, 2013, and 2015 Thailand Household Socio-economic Surveys, this study estimates the wage returns to years of education for informal workers using an instrumental variable (IV) approach to correct for potentially biased coefficient estimates on years of education due to unobserved ability. Contrary to expectations, informally employed Thai workers find substantial returns to investments in formal education. The results under the IV approach indicate that the return to an additional year of education for the informally employed is 11–12 per cent, compared to almost 15 per cent for formally employed private firm workers.     

The Trade Boards Act of 1909 and the Alleviation of Household Poverty

This article examines the effects of the 1909 Trade Boards Act on women's wage rates and income contributions to poor households. The Act established boards charged with setting minimum hourly wages in selected low-paid trades, and the majority of workers affected before the First World War were women. Many of the women whose wages were raised by the Act were the wives and daughters of low-skilled workers, while many others were sole earners who supported children or elderly parents. Our main finding is that the Trade Boards Act was effective in reducing household poverty rates among the women whose wages it would have increased.