浅析全球大型承包商发展的总体态势

20世纪90年代以来，全球大型建筑承包商为走出建筑业发展的低谷，纷纷结合具体的建筑市场调整经营策略。并形成了相对一致的发展战略。本论述了全球大型承包商的总体经营状况，分析了企业得以生存的健康发展的关键因素，并展望了未来的发展趋势。     

Testing the impact of a promotional video on destination image change: application of China as a tourism destination

This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short‐term employees in the USA. Despite positive changes in almost all the destination attributes as a result of watching the promotional video, the structure of the image constructs remains fairly stable, providing critical insights on the potential role of publicity campaigns in affecting destination images. Results of the study reveal that China's image consists of mixed and often contrasting representations, especially the polarity of modernisation and progress versus nature and history. It was found that the dominant factor affecting the respondents' behavioural intentions was the cultural and nature tourism dimension. Although other image dimensions exhibit influence as well, findings of this study suggest that perceived value should be a strategic focus in promoting China as a desirable travel destination, in addition to culture and nature tourism. This paper ends with conclusions and implications for both research on destination image and destination marketing in China. Copyright © 2009 John Wiley & Sons, Ltd.     

施工合同管理问题及处理研究

施工合同是发包人支付工程款,承包人进行建设的合同。施工合同管理,即合同的订立、履行、变更、索赔和纠纷解决等。在经济全球化和科技高速发展的背景下,合同管理不仅是一个简化的签字盖章问题,它与工程项目"质量、进度、造价、安全"四大控制目标同等重要,是工程项目管理的重要内容。因此,从理论和实际出发,都急切对这一问题进行深入的研究解决,从而建立与清单计价相适应的《施工合同示范文本》,加强清单计价下施工过程合同管理,提高工程项目管理的水平。     

Facebook fan page: the effect of perceived socialness in consumer–brand communication

Facebook has become an important platform for a brand–consumer relationship channel. The current study investigates the influence of perceived socialness and its effect on consumers’ attitude toward brands. Participants (N = 404) were recruited in a large southeast university. A 2 (socialness: high vs. low)?×?2 (feedback control: high vs. low)?×?2 (brand image: high vs. low) between-subject design was conducted. The results of this study identified three important findings. First, high (vs. low) socialness elicited higher perceived relationship commitment, brand trust, and more favorable brand attitude. Second, the effect of socialness on brand attitude was moderated by brand image (positive vs. negative). Third, the mediation analysis showed that the effect of socialness (high vs. low) on brand attitude was fully mediated by perceived relationship commitment and brand trust.     

基于盲数理论的第三方平台下银行供应链金融操作风险评估模型

针对第三方平台下银行供应链金融操作系统具有多种不确定性共存的特点,将盲数理论引入操作风险评估领域,建立基于盲数理论的第三方平台下银行供应链金融操作风险评估模型。结合实例检验了该评估模型的有效性和实用性。该模型弥补了传统确定性方法的不足,具有较高效度,为有效评估第三方平台下银行供应链金融操作风险提供了新思路。     

模拟植物生长算法在组合优化问题中的应用:研究进展

首先介绍了系统文献综述方法论与操作流程,从不同维度给出了文献分类标准;然后基于行政机构和出版来源分类标准,梳理了模拟植物生长算法(PGSA)的研究现状;接着分别针对电力系统、应急管理、设施选址、斯坦纳树、车间调度和旅行商等组合优化问题,对PGSA应用的代表性研究进行了综述,重点介绍了PGSA在若干领域的应用;最后从不同视角总结了已有研究成果,并指出PGSA解决组合优化问题的未来研究方向和具体内容。     

基于BIM技术的绿色工程解决方案研究

建筑业资源消耗量巨大,发展绿色工程迫在眉睫,但基于现有技术实现绿色工程存在不少困难。探索将BIM技术运用到工程项目中,实现工程绿色化。介绍了绿色工程的概念,分析了BIM应用现状,以成都市南城都汇六期汇彩园商业及住宅项目BIM实践为例,从BIM策划、投标报价策略分析、管综优化、限额领料等方面进行剖析和论证,阐述了BIM应用于绿色工程的实践效果。     

高校公共选修课的价值与教学改革路径探析

高校的公共选修课已经成为高等教育课程体系的重要组成部分.通过选修不同类型的公共选修课程,拓展自己的兴趣,对于促进学生的学习热情,培养高素质综合性创新型人才具有重要的现实意义.推进高校公共选修课教学改革,是加强高校人文素质教育,拓宽学生知识面,提高大学生综合素质和创新能力的重要举措.     

Globalizing Business Ethics Research and the Ethical Need to Include the Bottom-of-the-Pyramid Countries: Redefining the Global Triad as Business Systems and Institutions

A majority of the countries in the world are still considered “developing,” with a per capita income of less than U$1,000. Hahn (2008, Journal of Business Ethics 78, 711–721) recently proposed an ambitious business ethics research agenda for integrating the “bottom-of-the-pyramid” countries (Prahalad and Hart, 2002, Strategy and Competition 20, 2–14) through sustainable development and corporate citizenship. Hahn’s work is among the growing field of research in comparative business ethics including the global business ethics index (Michalos, 2008, Journal of Business Ethics 79(1), 9–19; Scholtens and Dam, 2008, Journal of Business Ethics 75(3), 273–284; Tsalikis and Seaton, 2008, Journal of Business Ethics 75(3), 229–238). This article is complementary to Hahn’s work and it advocates an urgent need for business ethics researchers to globally integrate the bottom-of-the-pyramid countries through a fundamental re-definition of the global economic triad, including the United States, Western Europe, and Japan [Ohmae, 1985, Triad Power: The Coming Shape of Global Competition (New York: Free Press)]. The definition that we propose is based on business systems and institutional perspectives that include the bottom-of-the-pyramid countries. We also propose to broaden the research in business ethics to enable comparisons across business systems indifferent income levels.     

散装稻谷实物清查应用方法探析

开展粮食实物库存清查,对于进一步加强粮食库存管理,服务国家粮食宏观调控,保障粮食安全和社会发展稳定具有重要意义。