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101.
102.
从产品销售到品牌运营 总被引:2,自引:0,他引:2
一提起"麦当劳"这三个字,人们通常就会想起那大大拱门形的"M"字母,滑稽可笑的麦当劳叔叔,通常只会把它与麦当劳快餐联系在一起,可是有几个人知道,麦当劳公司其实并不是一个纯粹的快餐公司,其实它现在是一家房地产公司,与一般的房地产公司所不同的就是它具有一些食品方面的专利与商标的授予权,并通过这些发展品牌运营,使之成为公司的一个重要的利润来源.麦当劳公司是当今社会进行品牌运营的公司的一个突出代表.它的经营其实也就反映了现在商界中的一句谚语:"三流的企业销售产品,二流的企业销售品牌,一流的企业销售理念."在当今社会,越来越多的现代企业从传统的产品销售逐渐向品牌运营发展. 相似文献
103.
高职教育实行工学相结合的方式即:在"做中学"、学中做"的过程中培养高技能人才。高职院校的技能实训课程是体现其工学相结合办学特色的关键所在,因此有效提升高职院校技能实训效果、改革教育教学思想就显得尤为重要。 相似文献
104.
105.
随着资源优势和低成本优势的消失,进行自主创新成为企业在全球化竞争中获胜的决定性因素。以企业层面的技术创新活动为研究对象,首先从技术创新的过程或资源要素视角建立指标评价体系,主要包括创新投入、创新倾向、创新动力和创新产出4个方面。然后根据指标体系设定直接模型、间接模型两个研究框架,发现自主创新与竞争优势的演化路径。最后以浙江省制造业为例,通过问卷调查的方式对模型进行验证,提出一系列具有可操作性的建议。 相似文献
106.
全球金融危机对中国房地产价格影响很大,通过对一系列影响因素的分析,发现这一时期人们的心理预期是所有影响因素中最为敏感的因素,能严重影响中国房地产价格。研究表明,四川省成都市的房地产价格走势与全国房地产价格走势接近,因而能够以该城市的房地产价格作为研究样本,在各种心理预期量化的基础上,预测出未来三年中国房地产价格并提出了相应的政策建议。 相似文献
107.
The mining industry is an important sector of the national economy, which provides essential support for energy and other resources for economic development. Industrial linkage and economic distance are two different concepts in measuring the correlationship of different industries, in this article, we apply the model that combines both of them to analyse the industries significantly influence the mining industry. We find that electricity and heating industry, and the mining industry itself from forward linkages have greatly influenced the mining industry, and the industries from backward linkages affect mining industry are changing with industrial economic transformation. We also find resources can flow across several regions only after 2007, which means the role of geographical factors limiting long-range transportation of resources is weakening after 2007. And we explain how resources flow among various regions during 1997 ~ 2007. Based on the findings above, policy implications from the empirical results obtained are discussed. 相似文献
108.
We investigate price clustering of intraday trades and negotiated block trades on the Shanghai Stock Exchange (SSE) from 2003 to 2009. Prices of traded assets tend to cluster on certain final digits, such as 0 and 5. In Chinese culture, 8 is associated with good luck and 4 with death so these numbers may be attractive or avoided. We find that price clustering on the final digit of 0 is significantly higher during the morning call auction and early in the trading day. We find no evidence of price clustering for the digit 8, but there is a significant dearth of prices ending in the inauspicious number 4. Price clustering is significantly higher for negotiated block trades, for which about 28% end with 0. Multivariate analysis shows that price clustering is lower for more liquid firms, but higher for firms with higher return volatility, a higher price level, or when the market is volatile. Our evidence supports the costly negotiation hypothesis. Our results also support the attraction hypothesis in that we document significant price clustering at round numbers and even numbers even after controlling for factors that are associated with price uncertainty. 相似文献
109.
The U.S. and China are two of the biggest players in the world agricultural market. The literature documents that volatility in the U.S. agricultural futures market spills over significantly to that of China. This article provides further insights into the spillovers from China to the U.S. as well as the time horizon and dynamics of the bidirectional spillovers through the application of a multivariate extension of the heterogeneous autoregressive model, in relation to four commodities – soybean, wheat, corn and sugar. The results confirm the existence of significant spillovers from the U.S. to China for four commodities, which are primarily generated by the shorter-term volatility components in the U.S., and provide evidence for the increasing pricing power of the Chinese market. The findings are robust against various specifications and have important investment and policy implications. 相似文献