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991.
论"海尔"的个性化营销 总被引:1,自引:0,他引:1
陈修齐 《福建商业高等专科学校学报》2001,(3):21-22
随着个性化需求的日益突出,消费个性化时代已经到来。海尔集团顺应市场需求推行个性化营销,从而使“海尔”在激烈的市场竞争中不断地发展壮大。 相似文献
992.
发展我国产融结合的对策建议 总被引:1,自引:0,他引:1
本文从产融结合的理论入手,对我国产融结合的效应进行了分析,指出了发展我国产融结合的前提条件,并提出了进一步发展和完善我国产融结合的对策建议. 相似文献
993.
陈建明 《福建金融管理干部学院学报》2001,(3):17-19
近几年来,根据国内外形势,为了保持国民经济持续以较高速度发展,我国实行了稳健的货币政策,起到了一定的积极影响,但在实施中,商业银行的“慎贷”、“惜贷”,对非国有经济金融服务不够,消费信贷力度不强等原因,制约了货币政策充分发挥作用,因此,必须适当增加供应量,加强与财政政策等的协调,发展完整金融市场和中小企业金融服务体系,大力发展消费信贷,优化信贷结构,以促进货币政策更好地发挥应有作用。 相似文献
994.
Xiaoguang Chen Shuai Chen 《The Australian journal of agricultural and resource economics》2018,62(4):576-588
We analysed a county‐level data set of single‐season rice yield and daily weather outcomes in China to examine the effects of temperature on China's rice sector. We found that rice yield exhibited highly nonlinear responses to temperature changes: rice yield increased with temperature up to 28°C and decreased sharply with higher temperatures. Holding current growing seasons and regions constant, average rice yield in China is projected to decrease by 10–19 per cent by 2050 and 11–33 per cent by 2070 due to future warming under the global climate models HadGEM2‐ES and NorESM1‐M. These results imply that future warming poses a major challenge for Chinese rice farmers and that the effectiveness of adaptations will depend on how well they reduce the negative temperature impacts on rice yield because of very hot days. 相似文献
995.
山区超短波无线电通信链路的设计 总被引:1,自引:0,他引:1
叙述了山区超短波无线电通信电路设计的有关技术问题,给出了山峰绕射模式的传输损耗计算方法、绕射位置判断的方法及计算程序流程图,最后通过实例说明此方法的计算精度。 相似文献
996.
Vithala?R.?Rao S.?Abraham Ravid Richard?T.?Gretz Jialie?Chen Suman?Basuroy 《Marketing Letters》2017,28(3):341-355
We analyze the contents of print ads in the motion picture industry (e.g., number of reviews quoted in the ad, the presence of a top reviewer, size of the ad, star, director, etc.). We find that external validation (a recommendation by a top reviewer) is more important to revenues than the informative content of the ad. 相似文献
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999.
Chien-Chung Chen 《Services Marketing Quarterly》2017,38(3):155-169
This article explores the impact of service quality on idiosyncratic returns, idiosyncratic risk (nonsystematic risk), and beta (systematic risk). Service quality was derived from the airline quality rating, and three dependent variables were calculated by the Fama–French four-factor model. The data includes 1,512 monthly records from 1997 to 2006, across 21 airlines. Multiple regression and vector autoregressive models were applied to test relationships among all, low-cost, and non-low-cost airlines. The study found that service quality has a positive impact on idiosyncratic returns in non-low-cost airlines; non-low-cost airlines are less affected by changes in the external environment. 相似文献
1000.
In the literature on Olympic legacies and impacts, there is a dearth of materials that specifically address the issue of Olympic impact for non-hosting regions. The literature tends to deal with impacts at a national level, or at a hosting-city region level, neglecting in large part the degree to which benefits can be leveraged by non-hosting regions. A further limitation identified in the literature is a failure to engage in detailed formal evaluation of policy implementation where assertions of potential policy impact are based on untested assumptions. This study is intended to address both of these concerns. It presents an empirical, ‘bottom-up’ application of a Realist Evaluation framework to assess the impact of a policy initiative – Workplace Challenge – aimed at leveraging enhanced sports participation in a non-hosting region – Leicestershire – in the period leading up to the 2012 Games. In doing so, it seeks to identify which causal mechanisms worked within this particular context to produce the observed outcomes. The evaluation results demonstrate that the programme represented a positive approach to fostering regular engagement with sport and physical activities for some groups in some types of organisations, and that awareness and motivational factors associated with the London 2012 Games are, in this case, linked (albeit weakly) to an increase in sport and physical activity participation for specific groups taking part in the programme in particular organisational contexts. 相似文献