The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities

Although salespersons represent a unique and important channel of information, few of them contribute efficiently to marketing intelligence. This research aims to understand how salespeople's motivation and effort to gather and transmit marketing intelligence to management may be influenced by individual (organizational commitment, desire for upward mobility) and managerial (control system, participation in decision making, feedback, recognition) factors. The test of the proposed model shows that desire for upward mobility is the only individual determinant of behavior. Other than participation in decision making, all the managerial factors play influential roles in structuring both motivation and behavioral effort toward marketing intelligence by salespeople. The authors also discuss the limits of the model, some managerial implications, and future research opportunities.     

An Introduction to the Patstat Database with Example Queries

This article provides an introduction to the Patstat patent database. It offers guided examples of 10 popular queries that are relevant for research purposes and that cover the most important data tables. It is targeted at academic researchers and practitioners who are willing to learn the basics of the database.     

Using Pacioli’s pedagogy and medieval text in today’s introductory accounting course

Students today see little relevance in learning double-entry bookkeeping and find it difficult to learn how to prepare journal entries correctly. In particular, they struggle with the first stage of the double-entry process: identifying which accounts are to be debited and which are to be credited for each transaction. This paper reports on an attempt to overcome this situation by using the first printed instructional text on the subject (Pacioli, 1494) as the principal textbook on a 20-hour component of the introductory financial accounting course in an undergraduate accounting degree program. Instruction followed the pedagogy presented by Pacioli and only minimal additional costs to faculty were incurred.     

The empirical link between export dispersion and export performance: A contingency-based approach

Practitioners and scholars point out that firms are increasingly dispersing their capabilities across organizational functions. However, it is not clear whether all forms of dispersion, of any function, result in the same consequences. This study initiates investigation into the link between the cross-functional dispersion of influence on export marketing decisions (export dispersion) and export performance. Drawing on data from a sample of 225 UK exporters, the findings support the argument that active participation of non-export functions in export-marketing decisions affects export success. However, those performance consequences are dependent on internal and external contingencies. Export dispersion is beneficial for export performance when the export customer environment is more turbulent and, simultaneously, the export technological environment is more stable and the firm has lower levels of export information sharing. In all other scenarios examined in this study, greater levels of concentration of export decision-making (i.e. lower levels of export dispersion) appear to be more beneficial for export performance. Our findings imply that the management of the firm’s level of export dispersion is a complex task, whereby the degree of export dispersion pursued needs to match external environmental and internal firm factors.     

The strategic strength of weak signal analysis

Foresight can be seen as a social cognition process involving a complex set of methods and interactive processes intended to assist policy in becoming more adaptive and forward-oriented in unpredictable environments. As a form of foresight raw material, “weak signals” can be thought of as gross, unstructured, fragmented, incomplete and inadvertent environmental data that may be refined into valuable information regarding context and further be articulated into strategically actionable knowledge. As advanced indicators that precede significant discrete one-off events and/or novel developments in the rate and direction of trends, their analysis has the potential to facilitate the real-time alignment between organisational decision-making and changing external circumstances. These predictors of future change pose fundamental problems of identification and interpretation and represent a challenge to established mental models. Thus, the practical significance of weak signals is that they can be transformed into meaningful insight for policy action. Such a value, however, does not materialise automatically. Realising this potential requires a degree of tolerance and fluidity of the collective cognitive frameworks by which weak signals can be apprehended, assessed and acted upon. This paper aims at covering the scope of perceptions and actions typically involved in the tracing and tracking of this shaping process.     

Entrepreneurial Marketing: Geringer Mitteleinsatz mit hoher Wirkung

Entrepreneurial Marketing (EM) will dem schwindenden Einfluss klassischer Medien entgegentreten. Bei den Konsumenten soll ein glaubwürdiges, anschlussf?higes Produktimage ankommen. So baut EM auf unkonventionelle Ma?nahmen zur Erzeugung von Aufmerksamkeit (Buzz Marketing), die exponentielle Diffusion von Kommunikationsinhalten (Viral Marketing), die Nutzung von Communities (Community Marketing) oder die (Aus-)Nutzung der Marketingma?nahmen der Konkurrenz (Ambush Marketing), und versucht, mit geringem Mitteleinsatz hohe Wirkungen zu erzielen (Guerilla Marketing).     

Perceptions of Business Ethics in a Multicultural Community: The Case of Malaysia

Leaders and managers of today's multinational corporations face a plethora of problems and issues directly attributable to the fact that they are operating in an international context. With work-sites, plants and/or customers based in another country, or even several countries, representing a vast spectrum of cultural differences, international trade and offshore operations, coupled with increased globalisation in respect to political, social and economic realities, contribute to new dilemmas that these leaders must deal with. Not the least of these being a Code of Ethics and ethical decision making.This paper examines the differences in culture between a group of managers from the United States and similar group from Croatia using Hofstede's theory of International Cultures. The study explores how these cultural dimensions may help in our understanding of the differences in reported whistleblowing. The authors then postulate four hypotheses regarding various aspects of whistleblowing. These Hypotheses were than tested using a survey administered to a sample of U.S.A. and Croatian managers. Finally, the paper discusses the findings and practical implications for contemporary managers in the international arena.     

How to derive consensus among various marketing journal rankings?

Despite the increasing popularity of journal rankings to evaluate the quality of research contributions, the individual rankings for journals that ranked below the top tier of publications usually feature only modest agreement. Attempts to merge rankings into meta-rankings suffer from some methodological issues, such as mixed measurement scales and incomplete data. This paper addresses the issue of how to construct suitable aggregates of individual journal rankings, using an optimization-based consensus ranking approach. The authors apply the proposed method to a subset of marketing-related journals from a list of collected journal rankings. Next, the paper studies the stability of the derived consensus solution, and the degeneration effects that occur when excluding journals and/or rankings. Finally, the authors investigate the similarities/dissimilarities of the consensus with a naive meta-ranking and with individual rankings. The results show that, even though journals are not uniformly ranked, one may derive a consensus ranking with considerably high agreement with the individual rankings.