强化企业集团财务预算管理

财务预算是行为计划的量化,能使管理者全盘考虑整个企业集团价值链之间的相互联系,保证企业各项目标的不断提高和优化,是体现企业业绩的一种好的管理模式。财务预算的全过程会促进管理者及全体员工面向未来,促进发展,有助于增强预见性,避免盲目行为,激励员工完成企业的目标。强化企业集团的财务预算管理,必须采取一系列对策措施,才能行之有效。     

机器下棋中的常用算法

本文以简单的井子棋为例,介绍了目前计算机对弈软件中,通常采用的一些搜索算法,并对其进行了简单的比较     

美国自由贸易协定战略及中国的应对措施

布什政府上台后,美国开始大踏步地实施自由贸易协定战略,构建了以美国为中心的双边及区域的多元化的自由贸易协定网络体系。文章从美国自由贸易战略格局入手,对其战略意义进行了总结,同时,针对该战略对中国的影响,提出了相应的对策和建议,认为中国应借鉴美国自由贸易协定战略的经验,大力开展自由贸易协定谈判。     

Informal group influence among situationally/dispositionally-oriented consumers

Consumer susceptibility to reference group influence has been demonstrated for certain products and buying situations. This article reports a study designed to determine if reference group influence varies between consumers classified as situationally-oriented and dispositionally-oriented. Results indicate a considerable difference between the two groups. Independence Health Plan     

General retail patronage loyalty as a determinant of consumer outshopping behavior

Consumer outshopping research has shown there are significant, but weak, relationships between consumers' attitudes toward local retailers and the degree to which they shop in local versus outlying areas. An alternative attitude measurement, retail patronage loyalty, is proposed and empirically evaluated. The loyalty scale was shown to be a stronger and more generalizable predictor of consumer outshopping behavior.     

Relationships in business markets: Exchange episodes,value creation,and their empirical assessment

Conclusion David Wilson (1995) has provided us with much grist for thought with his integrated framework for customer-supplier relationship development. In focusing on which constructs are “active” and therefore most meaningful at each stage, he has opened a new vista for research in this area. Our models and empirical research ought to reflect this, but to date they largely have not. I have suggested qualitative, longitudinal research as a preferred next step in gaining the knowledge that we will need to make field-survey, longitudinal research worthwhile. Wilson also is to be lauded for drawing greater attention to value creation as a central undertaking in customer-supplier relationships. Understanding and actualizing value creation (and value sharing) are critical aspects of the market-sensing and customer-linking capabilities in market-driven organizations (Day 1994), yet the mechanisms underlying them and the methodologies for accurately assessing them remain largely unknown. Here, particularly for tool development research, it would seem to be an opportune time for business marketing academics and practitioners to form their own collaborative relationships for mutual gain. His research interests are in working relationships between firms in business markets and measurement techniques. His articles have appeared inHarvard Business Review, Journal of Marketing, Journal of Marketing Research, Management Science, Psychological Bulletin, andPsychometrika, among others. He has been vice president of the Business Marketing Division of the American Marketing Association and is a fellow of the American Psychological Association.     

华为技术的泰国淘金路

在华为的国际化道路上．东南亚是其中重要的一环，泰国更是华为在海外的第二大市场．每年销售额超过一亿美元。华为自1999年开始拓展泰国市场，2001年正式注册泰国子公司，经过六年的努力，华为和泰国的电信业一起成长，逐渐发展成为泰国电信业的主流供应商。[编者按]     

Drivers and implications of entrepreneurial orientation for academic spin-offs

International Entrepreneurship and Management Journal - This paper has been designed with a dual goal. On the one hand, the paper aims to examine the role of management teams, industry agents, and...