The joint impact of quality and innovativeness on short-term new product performance

In the last decade a number of conceptualizations of product quality and innovativeness have been suggested, and academics as well as managers have begun to understand that the relationships between quality, innovativeness and new product performance are more complicated than they may initially seem to be. While an innovation-oriented strategy depends on the exploration of new possibilities through search, risk-taking and experimentation, a high quality strategy requires the exploitation of existing certainties through efficiency, standardization and control. In this research, we demonstrate that the interaction effects of quality (objective and subjective) and innovativeness (for the firm and for the customer) on new product performance are different than the isolated impact of these variables. In addition, by focusing on the main and joint impact of these variables on short-term new product performance, we provide valuable recommendations for new product launch decisions.“The pure and simple truth is rarely pure and never simple.”—Oscar Wilde     

Beyond product innovation: deciphering process-oriented innovators,complementarities and performance effects

Relatively little attention has been paid to the understanding of process innovation, compared to the well-researched product innovation. This paper contributes to improve our understanding of process innovation and its specific process capabilities and performance by exploring, across many industries, 4,608 process-oriented innovators. Process innovation is defined as adoption of technologically new or significantly improved production methods, including changes in equipment, organisation or methods of product delivery. Process-oriented innovators or process seekers are those firms which usually only introduce process innovation, and no product innovation. These have received less attention by scholars. Results show that process innovation without also organisational innovation complements constrains innovative performance. Complex process-based innovation complementarities result from the simultaneous development and integration of new machinery and organisational innovations.