A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study

Corporate Social Responsibility (CSR) programs are increasingly popular corporate marketing strategies. This paper argues that CSR programs can fall along a continuum between two endpoints: Institutionalized programs and Promotional programs. This classification is based on an exploratory study examining the variance of four responses from the consumer stakeholder group toward these two categories of CSR. Institutionalized CSR programs are argued to be most effective at increasing customer loyalty, enhancing attitude toward the company, and decreasing consumer skepticism. Promotional CSR programs are argued to be more effective at generating purchase intent. Ethical and managerial implications of these preliminary findings are discussed. Julie Pirsch, Ph.D., is an Assistant Professor of Marketing at Villanova University. She researches in the areas of cause-related marketing, corporate social responsibility, and new product development. Shruti Gupta, Ph.D., is an Assistant Professor of Management at The Pennsylvania State University at Abington, in Abington, Pennsylvania. Dr. Gupta’s research interests lie in the area of corporate social responsibility, cause-related marketing, environmental consumerism, and social marketing issues. Stacy Landreth, Ph.D., is an Assistant Professor of Marketing at the University of North Texas. She researches in the areas of cause-related marketing and social marketing alliances, as well as advertising source effects.     

The influence of store environment on quality inferences and store image

The study reported here examines how combinations of specific elements in the retail store environment influence consumers’ inferences about merchandise and service quality and discusses the extent to which these inferences mediate the influence of the store environment on store image. Results show that ambient and social elements in the store environment provide cues that consumers use for their quality inferences. In addition, store environment, merchandise quality, and service quality were posited to be antecedents of store image—with the latter two serving as mediators—rather than components of store image (as they are typically treated in the store image literature). Theoretical and managerial implications of the findings are discussed, and future research directions are proposed. She received her Ph.D. from Texas A&M University. Her areas of interest include store environment, consumer behavior, and product/service quality. She has published articles in theInternational Journal of Research in Marketing and theJournal of Retailing. He received his Ph.D. from Virginia Polytechnic Institute and State University. His areas of interest include pricing, consumer behavior, product/service quality, and customer satisfaction. He has published articles in a number of journals, including theJournal of the Academy of Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Public Policy and Marketing, andJournal of Retailing. He received his D.B.A. from Indiana University in 1975. His research interests focus on the measurement and improvement of service quality and on services marketing strategy. He is the recipient of several teaching and research awards. In 1988, he was selected as one of the ten most influential figures in quality by the editorial board ofThe Quality Review. His articles have appeared in theJournal of Marketing, Journal of Marketing Research, Journal of Services Marketing, andBusiness Horizons, among other publications. He is the author ofMarketing Research, a college textbook, as well as coauthor ofMarketing Services: Competing through Quality andDelivering Quality Service: Balancing Customer Perceptions and Expectations. He is also an active consultant to a number of major corporations.     

Valuing the benefits and costs of improved food safety and nutrition

Assuring the quality of food products, especially their safety and nutrition levels, is an increasing focus for governments, companies, and international trade bodies. In choosing quality assurance programs, public and private decision-makers must assess the benefits and costs of expected improvements in food safety and nutrition. This article discusses methods for measuring these benefits and costs as well as how these valuations are related to the mix of voluntary and mandatory quality management systems used in particular countries or trading blocs. These relationships are illustrated by a short case study of safety assurance systems for meat and poultry products.     

Banks,finance and investment in Germany: A review article

The author wishes to thank David Audretsch, Lee Baldwin, Wendy Carlin, Richard Deeg, Colin Mayer, Sigurt Vitols, and three anonymous referees for their helpful suggestions on an earlier version of this article.     

Agricultural development with rainforest conservation: methods for seeking best bet alternatives to slash-and-burn,with applications to Brazil and Indonesia

Forests continue to fall for agricultural purposes throughout the humid tropics, with immediate and potentially large consequences for climate change and biodiversity loss-issues of key interest to the international community. Some of the actors directly responsible for forest conversion fell trees to meet food security needs and alleviate poverty-issues of urgent interest to them and also to national policymakers. This multiplicity of groups with differing (often conflicting) interests in the multifarious goods and services produced by tropical forests complicates the search for alternative agricultural activities for forest margins since these alternatives must satisfy such divergent objectives. This paper sets out a conceptual framework for comparing the impacts of different land use systems and agricultural practices at the margins of tropical rainforests in terms of the concerns and objectives of two key interest groups: small-scale farmers seeking livelihoods at the forest margins and the ‘international’ interests in the global public goods and services supplied by tropical rainforests. This framework should be useful to a third key group, the national and regional policymakers who must consider these and other policy objectives and then decide on courses of action. The paper identifies data needs and analytical methods capable of supplying an empirical base for this conceptual framework, based on quantifiable indicators. It then presents preliminary results of the application of this conceptual framework in Indonesia and Brazil in association with a global, collaborative, multidisciplinary research program. Even using preliminary order-of-magnitude estimates (to be replaced by more precise measurements as they become available), this conceptual framework presents results in ways that allow researchers and policymakers to select clear ‘best bets’ for development, when they exist, and to assess tradeoffs and options for complementary policy action and research efforts, when they do not.     

Social Media in Union Communications: An International Study with UNI Global Union Affiliates

This article assesses the use of social media in union communications based on an international survey with 149 unions affiliated with UNI Global Union. High expectations of union modernization, leadership and pressures from members are likely to drive the agenda of social media within unions. However, the actual use of different channels is based on organizational variables such as membership base and participation in communities of practice. Beliefs about the anticipated benefits and risks of social media were not found to be influential in these early assessments. Implications for union communication strategies are discussed.     

Appraising and Evaluating PFI for NHS Hospitals

This paper explores the use of appraisal in the development of proposals to use private finance to provide acute hospitals under the Private Finance Initiative (PFI). It addresses the extent to which value for money (VFM) and affordability (which must be satisfied to enable a scheme to be approved) are demonstrated in the documents prepared by hospital Trusts. It identifies a number of issues (such as the transfer of risk and the development of public sector comparators) that pose new problems for investment appraisal, which are specific to its application to PFI.     

Corporate Social Performance,Competitive Advantage,Earnings Persistence and Firm Value

In this paper, using a generalised valuation framework inspired by Ohlson, we show that corporate social performance (CSP) is value relevant and that, in particular, it appears to be associated with a higher coefficient on earnings. This could be attributable to either a lower cost of equity for these firms, or greater earnings persistence. We show that, once industry membership is controlled for, any cost of capital effect is minimal. Regression tests based on realised earnings confirm that the valuation effect is attributable mainly to greater earnings persistence in firms with higher levels of CSP. These outcomes are consistent with higher CSP conferring a competitive advantage on firms.