论企业的品牌战略——以商标法为视角

在世界经济一体化进程中,我国企业知名品牌数量少、档次低,影响其发展壮大,促使其树立品牌战略。从商标法的角度看,品牌设计要符合法律的规定,考虑到不同地区的风俗习惯,尽量使用强商标。商标要及时注册和续展,使用联合商标和防御商标,以防止商标被境外抢注;同时,也要注重商标管理和保护,保证企业的品牌战略顺利实施。     

中国金融业分业经营与混业经营研究

实践表明，混业经营有助于增强金融机构的国际竞争力，促进一国经济的发展，目前已成为全球金融业发展的趋势。就我国而言，从长远的角度来看，混业经营是金融业的必然选择，但短期内尚不具备过渡的条件。由于我国已加入WTO，所以目前应抓住机遇，采取相应的对策，为将来混业经营作好准备。     

通过教育捍卫民主——美国中小学公民教育的国家标准

在公民教育中,最重要的部分,是厘定清楚政府的权威和责任,厘定清楚公民的权利和责任。这里重要的是,使公民知道政府的权威何在,政府的责任何在,政府权力又应该止步在什么地方;同时,也使公民清楚地了解,为什么要尊重政府的权威,以及如何维护自己的公民权利。     

适应金融市场环境 提升风险管理能力

进入新的五年计划时期，中国金融市场化环境已经并将继续发生新的深刻变化，包括利率和汇率市场化的进程不断加快，在此形势下，政府、银行和企业都面临一个更好地转变外部宏观金融市场环境，深入培育市场，更好地适应利率市场化和人民币汇率市场化的任务，只要积极主动应对，构建明晰的金融风险管理框架、提升风险计量与管理技术、方法、手段、工具，有效管理利率汇率风险，才能促进商业银行和全社会整体资金效益的提高和企业的可持续发展。     

我国通信业客户忠诚驱动因素研究

客户忠诚指客户行为的持续性,它对确立企业的核心竞争力具有重要影响。文章认为,客户忠诚是内外部环境因素共同作用的结果。而通讯服务质量、信任、转网成本、员工忠诚是影响通讯业客户忠诚的重要因素。其中,良好的通讯服务质量是维系客户忠诚的保障;信任是客户再购买行为产生的前提;转网成本对通讯业客户忠诚有着不可忽视的影响;员工忠诚有助于客户忠诚的建立。我国通讯运营商要建立客户忠诚,必须以客户导向的营销理念作为企业经营管理的主导思想;加强技术创新,为客户提供全方位的优质服务;与客户之间建立相互信任的合作关系,为长远合作奠定基础;提高转网成本和员工忠诚度,为建立客户忠诚打下坚实的内部基础。     

Multiple generation product life cycle predictions using a novel two-stage fuzzy piecewise regression analysis method

Product life cycle (PLC) prediction plays a crucial role in strategic planning and policy definition for high-technology products. Forecast methodologies which can predict PLCs accurately can help to achieve successful strategic decision-making, forecasting, and foresight activities in high-technology firms, research institutes, governments, and universities. Over the past few decades, even though analytic framework strategies have been proposed for production, marketing, R&D (research and development), and finance, aiming at each stage of PLCs, forecast methodologies with which to predict PLCs are few. The purpose of this research is to develop a novel forecast methodology to allow for predictions of product life time (PLT) and the annual shipment of products during the entire PLC of multiple generation products. A novel two-stage fuzzy piecewise regression analysis method is proposed in this paper. In the first stage, the product life-time of the specific generation to be analyzed will be predicted by the fuzzy piecewise regression line that is derived based upon the product life-time of earlier generations. In the second stage of the forecast methodology, the annual shipment of products of the specified generation will be predicted by deriving annual fuzzy regression lines for each generation, based upon the historical data on the earlier generations' products. An empirical study predicting the life-time and the annual shipment of the 16 Mb (Mega bit) DRAM (Dynamic Random Access Memory) PLC is illustrated to validate the analytical process. The results demonstrate that two-stage fuzzy piecewise regression analysis can predict multiple generation PLT and PLC precisely, thereby serving as a foundation for future strategic planning, policy definitions and foresights.     

工科院校大学生人际交往能力的调查研究

相当一部分工科院校学生缺乏人际交往的锻炼机会,表现出各种各样的人际关系方面的问题。应加强人文素质教育和心理健康教育,加强人际交流方向的指导和训练。     

国际贸易发票货币的选择——兼论人民币国际化

一国货币作为国际贸易发票货币取决于货币汇率的波动性、该国在占据的出口市场份额以及该国出口产品的差异性程度。随着人民币汇率形成机制更加灵活和弹性化及在国际贸易中采用本币计价以回避汇率风险,人民币成为国际贸易发票货币有期可待。     

中国石化企业国际化经营中的问题与对策

文中阐述了全球化经济时代我国石化企业在国际化经营中的现状.对我国石化企业国际化经营中的问题进行了分析,结合国际形势.提出了适合我国石化企业国际化经营的对策.     

A multi-level analysis of sustainable mobility transitions: Niche development in the UK and Sweden

A wide range of intractable problems such as polluting emissions, noise, accidents, resource depletion, and inaccessibility of amenities are associated with the current transport regime. Given the slow movement towards a more sustainable mobility system, more radical, systemic innovation - a ‘transition’ - is required. Broadly speaking, this may be achieved via three routes: technological change, modal shift, and reduced travel demand. Drawing on concepts from the transitions literature (e.g., [Geels, F.W.: Technological Transitions and System Innovations: A Co-evolutionary and Socio-Technical Analysis, Edward Elgar, Cheltenham, 2005.]), we conceptualise each of these routes as a bundle of niche activities within an Area of Innovation, deviating to differing degrees from the current mobility ‘regime’. We present empirical evidence and indications of ongoing development of niches in these three areas within the UK and Sweden, and explore processes of co-evolution, divergence and tension within and between niches. Findings indicate recent market penetration of novel transport technologies, more advanced than modal shift or demand management activities; however, different transport technologies are more successful in each country. We also identify examples of a close relationship between development of radical vehicle/fuel technologies and provision of mobility services; and information technology as a driver in all three areas of innovation. We conclude that future innovation in transport depends on diversity, hybridisation, and co-evolution of niches. Finally, policy implications are discussed.