营销渠道策略创新打造我国企业跨国经营竞争优势

在“走出去”大背景下,我国企业要想塑造跨国竞争优势,在营销策略上再也不能仅停留在产品、价格、促销等手段上。“渠道策略”的创新是企业竞争优势的重要来源之一,结合我国企业实际对我国企业跨国经营渠道策略的相关问题做了一些探讨。     

出口玩具产品质量安全源头管理系统的设计

在对产品源头质量安全理论分析的基础上,运用J2EE技术研究、开发了出口玩具产品质量安全源头管理系统,并阐述了源头管理系统的建立模式、软件架构、系统总体功能模块设计和实现途径。本系统契合了检验检疫监管工作的需要,符合检验检疫对出口玩具产品质量安全源头管理要求并能满足企业自身需求。     

人民币购买力平价成立吗?——基于人民币兑欧元的多样本协整分析

选取人民币兑非主权国家货币——欧元的名义汇率,中国CPI指数及欧元区调和HICP指数的数据,以欧元正式成为欧元区唯一合法货币的起点2002年7月到2018年12月为样本,依据影响中欧汇率的重要节点事件对样本进行分段与结合,对人民币兑欧元购买力平价(PPP)成立与否进行协整检验。实证结论有:人民币汇率形成制度改革及欧元平稳运行后的(2005年8月—2018年12月)人民币兑欧元购买力平价协整检验成立;非主权国家货币欧元同样适用经典的购买力平价理论;2008年金融危机是影响汇率市场的重要节点事件,但长期不影响人民币兑欧元购买力平价成立;对PPP冲击影响最大的首先是汇率本身,其次依次是欧元区HICP、中国CPI。因此,购买力平价在一定程度上能够解释人民币兑欧元汇率,对中欧经贸往来有一定的指导作用。     

审计信任、合格境外机构投资者及其审计师选择——来自中国资本市场的检验

国际投资者如何进行审计师选择,其审计信任受何影响,是中国注册会计师行业国际化发展亟待解决的重要问题。实证检验发现:合格境外机构投资者(QFII)更倾向选择国际"四大";我国会计准则的国际趋同削弱了QFII对国际"四大"的审计信任。研究结果表明,制度信任是影响国际客户审计信任的重要因素,高声誉国际"四大"更容易获得国际客户的审计信任。这为我国注册会计师行业国际化战略实施提供以下启示:国际化不仅要求国内所加强国际声誉建设和品牌管理,也需要会计监管部门加强中国会计制度建设,提升国际投资者对中国资本市场及参与者的制度认同,帮助中国注册会计师行业获得国际客户的审计信任。     

产权性质、企业精准扶贫行为与资本市场反应

以2015~2018年A股上市公司为研究对象,考察企业精准扶贫行为动因与方式选择及所引起的市场反应。结果发现：国有企业和政治关联民营企业精准扶贫更积极,但两者精准扶贫方式存在差异,国有企业更倾向整合型精准扶贫,政治关联民营企业则倾向慈善型精准扶贫。进一步,企业参与精准扶贫产生了积极市场反应;相较国有企业,民营企业精准扶贫产生的市场反应更积极,尤其体现在政治关联民营企业中。同时,扶贫方式及扶贫持续性对精准扶贫信息披露的市场反应有影响。     

客户股价崩盘风险对供应商具有传染效应吗?

文章利用手工整理的2007?2013年800对客户与供应商均为上市公司的供应链公司数据,探讨了客户股价崩盘风险是否会通过密切的供应链关系传染给供应商.研究发现:(1)客户股价崩盘风险对供应商具有传染效应,且这一传染效应主要出现在供应商自身抗风险能力不足时.(2)客户与供应商的关系越重要、越专有、越稳定、越良性,客户股价崩盘风险对供应商的传染效应越强.这表明由于密切的经济联系,当客户股价崩盘风险较高时,供应商可能会受牵连而发生崩盘.文章的研究为传染文献提供了新的适用情形,也展示了客户影响供应商的独特路径,从而丰富了传染效应和客户供应商关系的相关文献.     

FAMILY PLANNING AND WOMEN'S EDUCATIONAL ATTAINMENT: EVIDENCE FROM THE ONE‐CHILD POLICY

This paper exploits China's one‐child policy (OCP) to study the relationship between fertility and educational attainment of the mothers of China's “sibling‐less generation.” I take two difference‐in‐differences approaches to estimate the OCP's effect on women's education: one compares gender difference among the ethnic majority group and the other compares ethnicity differences between ethnic majority women and ethnic minority women. I also explore the heterogeneity of the policy's effects by parent's status at the Communist Party. I find that the OCP has a positive and significant effect on women's education and explains about half of the increase in educational attainment for women born between 1960 and 1980. Their increased educational attainment associates with delayed entry into first marriage, delayed entry to parenthood and increased labor supply. (JEL I20, J13, J16, J18)     

就业压力下的技术政策选择

技术进步具有多种功能,既可以对就业产生严重冲击,也可以产生”第二次就业效应“、”补偿就业效应“、”关联就业效应“.我国的就业问题只能立足于国内解决。应当在适应世界科技进步潮流这个前提下考虑技术进步对就业的可能影响,选择适当的技术政策。     

Optimal Licensing Policy under Vertical Product Differentiation

This paper explores a vertical product differentiation model with a licensing arrangement between a multinational firm with superior technology and a domestic firm with obsolete technology. We find that a subsidy provided by the domestic country's government to the domestic firm to assist with the licensing arrangement is welfare enhancing for the domestic country. Furthermore, both the multinational firm and the domestic country are better off under royalty than under fixed fee licensing. These findings stand in contrast to earlier results in the literature.     

Generation dynamics in computer-integrated manufacturing systems

The application of generation dynamics, a methodology for technological forecasting, is widespread in computer-integrated manufacturing systems (CIMS). Experts' opinions about the past and future generations of technology are summarized for computer hardware, computer software, industrial robots, computer vision, computer-aided process planning, and the entire automated factory. The concept of generation dynamics has also been applied to products to be produced by CIMS and to the industrial environment of CIMS. Although experts in the same area do not completely agree with one another, their acceptance of experts' opinions on generation dynamics in other areas to be integrated by CIMS helps the forecasts to be mutually reinforcing and self-fulfilling. On the other hand, such relatively unquestioned acceptance, if and when experts' opinions in other areas become outdated, leads to assumption drag in forecasting.