Making the case for investment in fundraising

Fundraisers frequently find that trustees are reluctant to commit funds to investment in fundraising initiatives, whether this is developing existing fundraising work or investment in new areas. On the other hand, trustees often report that the plans put forward by fundraisers are too vague and do not present the case well enough. Commonly, there is more work to be done on both sides. First, this paper focuses on some of the financial plans that should be developed as part of the case for investment, as this is often the weakest area. The paper then demonstrates how this assists in appraising the risk profile of new initiatives and finally looks at the policy framework needed for decisions to be made. Copyright © 2004 Henry Stewart Publications     

Job seekers' perceptions of teleworking: A cognitive mapping approach

The research reported here examines the claim that the concept of teleworking will attract well qualified individuals to join an organisation. A cognitive mapping technique was used to determine the extent to which negative perceptions were associated with teleworking. The findings have implications for the design and promotion of teleworking.     

The riches of relevance

This paper looks at the reality of joined-up communications in the financial sector, taking into account new developments in variable printing and insertion that allow a far greater degree of personalisation than ever before. Personalised reporting on financial products used to be very much a service only for the highest value customers. Now, the economics offered by high-speed variable colour printing mean that even the low-value customers can receive such a service. Next, the paper looks at the emerging practice of using bills and statements as a medium for targeted advertising, known as transpromo (transpromotional) advertising. The available advertising value of unused white space on bills and statements stands at £502?807?600 in the UK alone and represents a huge, as yet, fully unexploited opportunity. The issue of personalised web content is also explored in order to demonstrate its ability to improve customer retention, satisfaction, cross-sales and ultimately profitability. How to measure the outcomes of such targeted activity is tackled in the penultimate section, which examines the key underlying business measurement that should result from efficient and effective database marketing. Finally, the paper addresses the issue of managing customer retention post-mergers and acquisitions, particularly in respect of one-to-one communications challenges.     

Can Nature Drive Economic Growth?

The conditions that lead to successful economic development are diverse and place sensitive. Recent research supports the notion that there is a correlation between the presence of natural amenities and rural economic development. This case explores the situation of a rural county that is faced with constrained development options as a result of a significant federal footprint on the county's land area. The actions of the federal agencies managing the resources impact the economic vitality of the region. Two issues currently under review challenge the county to think critically about its potential for using nature as an economic development tool.     

The value of reputation on eBay: A controlled experiment

We conducted the first randomized controlled field experiment of an Internet reputation mechanism. A high-reputation, established eBay dealer sold matched pairs of lots—batches of vintage postcards—under his regular identity and under new seller identities (also operated by him). As predicted, the established identity fared better. The difference in buyers’ willingness-to-pay was 8.1% of the selling price. A subsidiary experiment followed the same format, but compared sales by relatively new sellers with and without negative feedback. Surprisingly, one or two negative feedbacks for our new sellers did not affect buyers’ willingness-to-pay. JEL Classification D82 · L14 · Z13     

Gender Mainstreaming and Corporate Social Responsibility: Reporting Workplace Issues

This paper investigates the potential and actual contribution of corporate social responsibility (CSR) to gender equality in a framework of gender mainstreaming (GM). It introduces GM as combining technical systems (monitoring, reporting, evaluating) with political processes (women’s participation in decision-making) and considers the ways in which this is compatible with CSR agendas. It examines the inclusion of gender equality criteria within three related CSR tools: human capital management (HCM) reporting, CSR reporting guidelines, and socially responsible investment (SRI) criteria on employee and diversity issues. Although evidence is found of gender equality information being requested within several CSR related reporting frameworks, these requirements are mostly limited in scope, or remain optional elements. The nature and extent of relevant stakeholder opportunities are investigated to explain this unfulfilled potential.     

An evaluation of the effectiveness of televised road safety messages in Ghana

The goal was to evaluate the effectiveness of recent televised advertisements conducted by the National Road Safety Commission in Ghana. These concerned speeding and alcohol-impaired driving and were targeted towards commercial drivers. Focus group discussions were conducted with 50 commercial drivers in four cities. Discussions addressed coverage, clarity and appropriateness of messages, including suggestions for improvements. Most discussants indicated that the messages were clear and appropriate. Television reached all participants in this urban group. However, they felt that other modes of communication, such as flyers and radio, should also be used to reach drivers who did not own televisions. A particular problem was language. The advertisements had been in English and Akan (the most common vernacular language). Participants wanted the messages diversified into more of the major Ghanaian languages. Some participants were unclear on the behaviour that the advertisements were telling viewers to take. Participants advocated greater involvement by police in road safety and called for laws banning the sale of alcohol at bus stations. The advertisements reached and were understood by most of the target audience. Opportunities for strengthening the messages included using other media; increasing the number of languages; and stressing the change in behaviour being recommended. Overall road safety activities would be strengthened by increasing accompanying law enforcement activities related to speed and alcohol-impaired driving. To the authors' knowledge this is the first formal evaluation of a road safety social marketing programme in a low-income sub-Saharan African country. This evaluation will hopefully assist Ghana and other similar countries in strengthening road safety work.     

Building a clinical ladder for ambulatory care

Finding innovative rewards for nursing service will be integral in meeting the challenges of future shortages of nursing staff. A clinical ladder is one tool worth exploring and perfecting to address those challenges. Exploration of a case study demonstrates a method for developing a clinical ladder. Steps and pitfalls in developing a clinical path are illustrated. Future uses, benefits, and opportunities for clinical ladders are suggested.