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41.
Keith S. Coulter 《心理学和销售学》2005,22(1):31-49
Researchers have investigated a number of different psychological constructs that occur as a result of advertising exposure and that contribute toward the formation of attitudes toward the ad (Aad) and brand (Ab). The dual mediation model (DMM), which defines hypothesized interrelationships among these constructs, has been well supported in previous research, but fails to empirically distinguish between the quantitative versus qualitative effects that can occur as a result of increased elaboration. To address this issue, the author incorporates cognitive resource matching theory into the DMM framework, arguing that construct means, the relative proportions of those means, and the links among model constructs are moderated by level of processing motivation. The results of empirical testing of a modified version of the DMM under alternate resource conditions are consistent with this theoretical explanation. © 2005 Wiley Periodicals, Inc. 相似文献
42.
Keith Warnock 《Accounting & Business Research》2013,43(86):179-188
This paper summarises the results of a detailed examination of the contents of explanatory notes of Statements of Standard Accounting Practice. The presentation of argument in the explanatory notes is discussed in the light of recent writings on rhetoric, and the Accounting Standards Committee is assessed in terms of its performance as a persuader rather than by reference to the substantive requirements of SSAPs. The paper suggests that changes in the structure of future accounting standards would be desirable, and concludes by linking the rhetorical perspective to the notion of a conceptual framework. 相似文献
43.
Explicit matrix representations of solution concepts in a graph model of a multiple-decision-maker conflict with preference
uncertainty are developed. In a graph model, the relative preferences of each DM over the available states are crucial in
determining which states are stable according to any stability definition (solution concept). Unfortunately, it is often difficult
to obtain accurate preference information in practical cases, so models that allow preference uncertainty can be very useful.
In this work, stability definitions are extended to apply to graph models with this feature. The extension is easiest to implement
using the matrix representation of a conflict model, which was developed to ease the coding of logically-defined stability
definitions. Another benefit of matrix representation is that it facilitates modification and extension of the definitions. 相似文献
44.
Keith A. Markus 《Quality and Quantity》2012,46(2):559-571
Causal inference using statistical models plays a central role in many areas of behavioral science, but the underlying metatheory
of causal explanation remains poorly developed. Mulaik’s work on causation offers a useful foray into this topic. Evaluation
of two negative arguments applied to a broad range of theories of causation offer overdue critical assessment of this contribution.
More broadly, the critical evaluation of Mulaik’s arguments speak to the need for better integration of substantive theories
and statistical models in causal research. 相似文献
45.
Keith Wilson 《Leisure Studies》2013,32(3):174-185
The phenomenon of mass fun running in Britain dates from the early 1980s and displays much of the ideology of the ‘Sport For All’ campaign. While running as an activity can be viewed as a natural pastime, the notion of mass jogging, as exemplified by the Great North Run and the London Marathon, is more difficult to comprehend and requires further analysis. This paper argues that the mass fun run is an example of the ‘Society of Spectacle’: a commercial creature which is heavily reliant on media coverage and sponsorship and which serves as an endorsement and symbol of postmodern society. The media stresses the ‘tradition’ of such events and uses them as images of human decency and national unity. Yet the relationship between audience, participant and spectacle remains fragile and dependent upon commercial considerations. 相似文献
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48.
This paper examines the introduction of budgeting practices in situations where institutional logics are competing. The empirical cases, studied in two phases in the 1990s and in 2011, explore tensions that emerged between the new business logic, prevailing professional logic, and governance logic in the education field. We analyze the theorization of budgeting practices and their performative effect on cognition in organizations. We argue that competing logics in a field impact upon budgeting practices and theorization of the meanings attributed to budgetary outcomes. Our study contributes to the understanding of accounting in processes of institutional change, and the further development of neo-institutionalist theory by attending to the sources of practice variation and their relationship to competing logics. We advance four tentative theoretical propositions concerning the impact of multiple logics upon budgetary practices. 相似文献
49.
This article examines the development of supply management in the U.S. to assess its progress towards academic disciplinary status. A comparison of the fields of business administration and public administration indicates that supply management is more developed in the former than in the latter, which inhibits its disciplinary status. Various reasons for this uneven development in the two fields are explored. The paper argues that a paradigm shift must occur for public supply management, which will re-orient it around the concept of the public interest. This will require public supply professionals to participate strategically in public policy-making in order to ascertain and promote the public interest. A policy framework is used to illustrate this re-orientation and to suggest directions for further research. 相似文献
50.