The role of actual,ideal, and ought self‐congruence in the consumption of hedonic versus utilitarian brands

To emotionally attach consumers to a brand and inspire brand loyalty, marketers often target the brand personality towards the consumer's actual or ideal self. The self is not limited to its actual and ideal dimension, however, and motivation to approach a desired self may vary depending on the consumer's personality. Thus, the current research is the first to link self‐congruence to self‐discrepancy theory by incorporating the ought self into the self‐congruence framework and taking into account self‐discrepancies as potential moderators of the self‐congruence effect. Additionally, hedonic brand nature is discussed as important condition for self‐congruence and self‐discrepancies exhibiting their fullest effect. The conducted study focuses on how actual, ideal, and ought self‐congruence influence emotional brand attachment and consequently brand loyalty. For brands of primary hedonic nature, findings confirm actual and ideal self‐congruence as drivers of emotional brand attachment, which in turn increases brand loyalty, while ought self‐congruence influences brand loyalty directly. Moreover, self‐discrepancies moderate the described relations, albeit their effect is contrary to theory‐based expectations. From these findings, the authors derive important implications for business practice and future research.     

The Impact of Receiving Debtor-in-Possession Financing on the Probability of Successful Emergence and Time Spent Under Chapter 11 Bankruptcy

The ability to obtain financing is a critical element in attempting to successfully reorganise a firm which has declared Chapter 11 bankruptcy. Debtor-in-possession (DIP) financing has become an increasingly popular method in recent years. This paper examines whether receiving DIP financing is related to successful reorganisations and a shortened duration under Chapter 11 bankruptcy proceedings. This study finds that there is an increase in realised returns to equity at the announcement of DIP loan agreements which is positive and statistically significant. It is also found that DIP-financed firms have a reduced probability of liquidation, and shorter time spent under bankruptcy proceedings.     

US Labour Relations in Transition: Emerging Strategies and Company Performance

This report examines strategic labour relations and operational changes pursued by large, highly unionized, US manufacturing companies over the 1975–86 period. Four fairly distinguishable strategies are identified as implemented across a sample of 105 companies. These strategies are characterized by various combinations of activities associated with union avoidance, deunionization and co-operation. In addition to describing these strategies, we examine changes in company performance associated with these strategies for a subsample of 56 companies. It is found that, on the one hand, improvements in company performance are associated with extensive cooperative efforts across unionized facilities, but, on the other hand, they are also associated with the opening of non-union facilities and the simultaneous closing of unionized facilities. In contrast, the closing of unionized facilities (but not non-union facilities) and the decertification of unions are negatively associated with company performance.     

Dynamische Berechnung der Stromgestehungskosten von Energiespeichern für die Energiesystemmodellierung und -einsatzplanung

Due to the transition in energy supply from fossil to renewable energy sources, energy storage systems are getting more and more important for the security of power supply. Therefore also the modeling of those storage systems in energy system modeling needs to be further discussed. This paper focuses on the levelized costs of energy storage. In the beginning, the existing approaches of calculating those costs are analyzed in a literature review. It will be shown that all of the approaches calculate the levelized costs on the basis of the energy storages’ lifetime. For the usage in energy system modeling it is mandatory that the calculation can be done for variable and shorter time periods. Therefore this work’s approach calculates the costs based on the time of operation in any period chosen. Additionally, the model can be used for any type of storage system. After introducing the mathematical model, the levelized costs of energy storage will be calculated to illustrate the models properties and then verified with reference load profiles for five different energy storage types. Following this, particular input parameters are varied and sensitivities are pointed out. Most of the programs for power plant dispatch calculations use linear or mixed integer linear programing algorithms. As the calculation of levelized costs of electricity is non-linear, most programs use fixed values during the whole time of simulation. In this article the integration of the presented approach into a linear optimization program via recursive and shifted calculation is elaborated. Results are presented and discussed.