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61.
Companies often begin their search for great ideas either by encouraging wild, outside-the-box thinking or by conducting quantitative analysis of existing market and financial data and customer opinions. Those approaches can produce middling ideas at best, say Coyne, founder of an executive-counseling firm in Atlanta, and Clifford and Dye, strategy experts at McKinsey. The problem with the first method is that few people are very good at unstructured, abstract brainstorming. The problems with the second are that databases are usually compiled to describe current--not future--offerings, and customers rarely can tell you whether they need or want a product if they've never seen it. The secret to getting your organization to regularly generate lots of good ideas, and occasionally some great ones, is deceptively simple: First, create new boxes for people to think within so that they don't get lost in the cosmos and they have a basis for offering ideas and knowing whether they're making progress in the brainstorming session. Second, redesign ideation processes to remove obstacles that interfere with the flow of ideas--such as most people's aversion to speaking in groups larger than ten. This article offers a tested approach that poses concrete questions. For example, what do Rollerblades, H?agen-Dazs ice cream, and Spider-Man movies have in common? The answer: Each is something that adults loved as children and that was reproduced in an expensive form for grown-ups. Asking brainstorming participants to ponder how their childhood passions could be recast as adult offerings might generate some fabulous ideas for new products or services. 相似文献
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The Encyclical-Letter Caritas in Veritate by Pope Benedict XVI suggests to advance towards a new conceptualization of the tenuous relationship between economics and
ethics, proposing a “new humanistic synthesis.” Where social encyclicals have traditionally justified policy proposals by natural law and theological reasoning alone,
Caritas in Veritate gives great relevance to economic arguments. The encyclical defines the framework for a new business ethics which appreciates
allocative and distributive efficiency, and thus both markets and institutions as improving the human condition, but locates
their source and reason outside the economic sphere. It places a clear accent on the ontological connectedness of the economic
and ethical dimensions of human action. It is the proper ordering of means towards the end of integral human development that
allows mankind to leave a vicious circle of consumerism and enter a virtuous circle that applies the creativity fostered by
markets. This vision implies a new model of business management that integrates considerations of vocation, purpose, and values
at a theological level. 相似文献
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The paper examines the economic impact of pricing and access to public basic research‐related intellectual property (IP) in the presence of downstream interfirm spillovers using a Salop circle model of monopolistic competition. Depending on the nature and extent of spillovers and with free access to upstream basic research, firm entry can be excessive, insufficient, or socially optimal. When interfirm lump‐sum spillovers are absent or sufficiently small, competitive entry is excessive, so policies that restrict access to basic research IP can enhance social welfare. When lump‐sum research spillovers are sufficiently large, policies to induce entry and a clustering of downstream research activity can be welfare enhancing. Le présent article examine, à l’aide du modèle de Salop de concurrence monopolistique positionnant les firmes sur un cercle, l’impact économique de l’attribution d’une valeur à la propriété intellectuelle de la recherche fondamentale financée par des fonds publics et de l’accès à cette recherche lorsqu’il y a des retombées entre firmes en aval. Selon la nature et l’étendue des retombées et compte tenu de l’accès gratuit à la recherche fondamentale en amont, l’entrée de firmes peut‐être excessive, insuffisante ou optimale sur le plan social. Lorsque les débordements de la recherche vers d’autres firmes sont absents ou faibles, le niveau d’entrée de concurrence parfaite est excessif. Dans ce cas, les politiques qui restreignent l’accès à la recherche fondamentale financée par des fonds publics peuvent accroître le bien‐être social. Lorsque les débordements de la recherche sont assez importants, les politiques mises en ?uvre pour encourager l’entrée et le regroupement des activités de recherche en amont peuvent améliorer le bien‐être. 相似文献
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Sian Christina Andrew Dainty Kevin Daniels Olga Tregaskis Patrick Waterson 《Human Resource Management Journal》2017,27(3):382-402
Anchored within the strategic HRM and alignment literature, and drawing on efficiency and legitimacy perspectives of organisational behaviour, we investigated a HRM intervention targeted at energy reduction goals in a large multinational retailer. The HRM intervention was focused on embedding the environmental and economic performance goals of the firm within the workplace through redesigning the job so that energy tasks were aligned with training and performance management systems, as well as organisational performance goals. Using a randomised control trial design, we tracked changes in energy behaviours and energy consumption in 769 retail stores (685 in the intervention condition, 84 in the control condition). The findings provide evidence that changing the alignment of HRM practices can influence both worker behaviour and organisational outcomes, including environmental outcomes. This work contributes to debates concerning the impact of HRM alignment on both the work and organisational performance context. 相似文献
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This paper explores the influence of the formative brand heritage construct on perceived authenticity at repaired/reconstructed heritage sites, understood in relation to the Japanese practice of kintsugi (金継ぎ), thereby extending Kolar and Zabkar's consumer-based model of authenticity. It notes that variations of kintsugi occur in architectural heritage conservation worldwide. We establish relationships between brand heritage, cultural motivations, perceptions of authenticity, relational value, and consumer commitment, based on questioning 768 visitors to repaired and reconstructed Japanese heritage sites. Analysis using partial least squares found consumer preconceptions of brand heritage stimulating increased perceptions of authenticity at sites of limited historical provenance, thereby increasing visitor commitment to visiting. Heritage managers should use marketing strategies that effectively communicate a site's brand heritage prior to, during, and after the tourist experience. Even where the material components of the site are entirely reconstructed, this can lead to relational value, and improved consumer commitment. In sustainability terms, holistic brand marketing can increase site revenue, help conservation maintenance and, by increasing repeat visits, reduce footfall damage at other “unreconstructed” sites. Practical implications include better artefact and information presentation, ensuring synergy between site experiences and its purported values, especially through tour guide narratives and interpretation. 相似文献
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A problem with index number methods for computing TFP growth is that during recessions these methods show declines in TFP. This is rather implausible since it implies technological regress. We develop a new method to decompose TFP growth into technical progress and inefficiency arising from the short run fixity of capital and labour, and apply this to new data on the US corporate nonfinancial sector and the noncorporate nonfinancial sector. The analysis sheds light on sources of the productivity growth slowdowns over the period 1960–2014. 相似文献
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This paper reviews current GAAP for nonmonetary asset exchanges, presents a pedagogical approach that instructors and textbook authors can use to clarify their coverage of this topic, and highlights intermediate accounting textbooks that provide complete, accurate coverage of this topic. 相似文献