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21.
Bert Rosenbloom Author Vitae Trina Larsen Author Vitae 《Industrial Marketing Management》2003,32(4):309-315
As business-to-business marketing channels become more international in scope, communication in channels occurs among a more diverse set of channel participants from different national cultures. Do such cultural variations influence channel communications and if so, how? This study examines these questions in international business-to-business marketing channels comprised of channel members representing different cultural contexts. The findings show that there is a relationship between culture and channel communication in international channels. This influence stemming from “cultural distance” may have significant implications as business moves into the E-commerce era of Internet-based B2B international channels of distribution. 相似文献
22.
Activity-based costing (ABC) offers a way to improve performance evaluation by providing estimates of the cost of satisfying sales terms to which a sales representative may agree, such as number of batches in which an order is produced and number of training hours provided to customer employees. It also provides estimates of the cost of resources that a sales representative may use while engaging in marketing activities, such as making sales calls and attending trade shows. Traditional costing, which assumes that costs only vary at the unit level, does not provide estimates of the costs of many of these terms and activities. 相似文献
23.
We investigate key sales management aspects in relation to the export involvement stage of the firm. Specifically, an attempt is made to examine the presence of significant differences in export sales management control strategy, export sales organization design and export sales management behavioral attributes between ‘active’ and ‘committed’ exporting firms. We identify several differences among these exporter groups with the main conclusion being that the sales management function is more effectively organized and managed at advanced levels of export involvement. These findings are discussed in the light of existing knowledge, and various conclusions and research implications are also derived. 相似文献
24.
Internet impacts on supply chain management 总被引:1,自引:0,他引:1
Richard Lancioni Author Vitae Hope Jensen Schau Author Vitae Author Vitae 《Industrial Marketing Management》2003,32(3):173-175
The traditional way of managing supply chains has changed dramatically over the last 5 years. Face-to-face management, manual tracking systems, paper-dominated order processing systems, and wired communication links were the primary management tools available to logistics managers. Today, they are obsolete. The article provides an overview of some of the new tools and trends discussed in this issue, including website structure, e-purchasing, electronic marketplaces, building vendor relationships, and the use of the Internet in managing supply chains in China. 相似文献
25.
René Y. Darmon Author Vitae Benny P. Rigaux-Bricmont Author Vitae Pierre Balloffet Author Vitae 《Industrial Marketing Management》2003,32(6):501-515
To design selling positions that appeal to both new and incumbent salespersons, management needs to understand salespersons' preferences for job characteristics. The study reported here exemplifies an effort to operationalize salespersons' preferences for job and task characteristics that takes account of both career stage and gender. Findings indicate that salespeople in the sample prefer salary-based compensation and that female salespeople prefer sales jobs that are fixed in location. 相似文献
26.
Strategizing in industrial networks 总被引:1,自引:0,他引:1
Lars-Erik Gadde Author Vitae Author Vitae Håkan Håkansson Author Vitae 《Industrial Marketing Management》2003,32(5):357-364
This paper provides an overview of the implications for strategizing offered by an industrial network perspective and a comparison of this view with strategic management thinking. We argue that it is crucial for a company to relate its activities to those of other firms in order to enhance its performance, and it is through the continuous combining and recombining of existing resources that new resource dimensions are identified and further developed within business relationships. From the standpoint of a single company, strategizing from an industrial network perspective implies that the heterogeneity of resources and interdependencies between activities across company boundaries, as well as the organized collaboration among the companies involved, must be considered simultaneously. 相似文献
27.
Chris Styles Author Vitae Tim Ambler Author Vitae 《Industrial Marketing Management》2003,32(8):633-642
Transaction and relational approaches to marketing have been promoted as alternative forms but recent evidence suggests that they may coexist. We explore this in the context of China. If firms operating in a highly relational society, such as China, exhibit transactional behavior, these two approaches must be compatible. We argue that Chinese values give rise to business practices consistent with both transactional and relational perspectives. These are summarized in six propositions for research. Theory building and managerial practice could benefit from thinking in terms of how elements from the two perspectives can be brought together rather than remain as alternatives. 相似文献
28.
Brian Low Author Vitae Wesley J. Johnston Author Vitae 《Industrial Marketing Management》2006,35(6):676-689
This paper first defines and then presents a model of “relationship equity” for business markets. It points out that the potential benefits of managing relationship equity have been largely ignored and that a general model and stream of relevant research questions could be useful to marketing and relationship practitioners. The model developed considers the special case of key account management as antecedent, two different types of moderator variables, relationship equity as a perception by the buyer, and switching behavior via adoption of new telecommunication services as a result of this perception. The model is used as a basis for developing a number of working propositions. 相似文献
29.
Teck-Yong Eng Author Vitae 《Industrial Marketing Management》2006,35(6):762-773
Organizational norms as a set of embedded values and beliefs have long been recognized in literature to provide norms that bind individuals into collectivities. Drawing on resource dependence and relational marketing theories, the present study specifies five organizational norms: cooperative, cross-functional information sharing, intraorganizational knowledge sharing, participative culture and mutual trust for supporting cross-functional coordination in supply chain management (SCM). These organizational norms are examined in terms of the mediating role of cross-functional coordination for the relationship between organizational norms and supply chain performance. Analyses of data from a survey of high-tech firms in the U.K. substantiate that organizational norms impact on both supply chain responsiveness and firm performance through cross-functional coordination as a mediator. The implications of the positive effect of organizational norms on SCM performance are discussed for theory, practice and research. 相似文献
30.
Andreas Eggert Author Vitae Wolfgang Ulaga Author Vitae Author Vitae 《Industrial Marketing Management》2006,35(1):20-27
Among the growing literature on value creation in collaborative buyer-seller relationships, most researchers examine relationship value at a single point in time. In the present research, we explore whether different stages of the relationship life cycle moderate the relative importance of value-creating dimensions. To shed light on the dynamic nature of value in B2B relationships, we present the results of a survey among purchasing managers using a quasi-longitudinal research design. Our findings confirm the moderating role of the relationship life cycle in value creation. More precisely, our results indicate that a key supplier's potential for value creation in customer's operations increases in relative importance as relationships move through the life cycle. In turn, supplier's capabilities to create superior value at the level of the customer's sourcing process display a decreasing role over the life cycle of a business relationship. No significant link was found in the present study between value creation through a supplier's core offering and different stages of a buyer-seller relationship. 相似文献