ANTIDUMPING,INTRA‐INDUSTRY TRADE,AND QUALITY REVERSALS

We examine an export game where two (home and foreign) firms produce vertically differentiated products. The foreign firm is more R&D efficient and is based in a larger and richer market. The unique (risk‐dominant) Nash equilibrium exhibits intra‐industry trade, and the foreign producer manufactures a higher‐quality product. When transport costs are low, unilateral dumping by the foreign firm arises; otherwise, reciprocal dumping occurs. For some parameters, a domestic antidumping policy leads to a quality reversal in the international market whereby the home firm becomes the quality leader. This policy is desirable for the implementing country, though world welfare decreases.     

Discriminatory Price Auctions in Electricity Markets: Low Volatility at the Expense of High Price Levels

A pay-as-offered or discriminatory price auction (DPA) has been proposed to solve the problem of inflated and volatile wholesale electricity prices. Using the experimental method we compare the DPA with a uniform price auction (UPA), strictly controlling for unilateral market power. We find that a DPA indeed substantially reduces price volatility. However, in a no market power design, prices in a DPA converge to the high prices of a uniform price auction with structural market power. That is, the DPA in a no market power environment is as anti-competitive as a UPA with structurally introduced market power.     

The struggle for space: Past and future of the space race

This article is geared toward shedding some more light on what may be the next space race and its contours.Space flight is undoubtedly a human achievement of the second half of the 20th century, and probably the most audacious one of the past century. The space race started suddenly in the 1950s and has grown explosively during the following two decades, but decreased steadily after the 1970s. After the 1990s, however, we have seen a shy rebirth of space-related activities, when many other actors (states) entered the stage, adding up to the agonizing role of the two-actor piece that we have witnessed during the so-called Cold War.The opening years of the 21st century provided a more complex narrative for space exploration. At the start of the new millennium a new technosphere [1] emerged, dominated by what is used to be called as the Information and Communications Technologies (ICT), with the Internet playing the leading role among the bandwagon of technological novelties that appeared during the twilight of space activities. In despite of the fact that artificial satellites represent the very backbone of the global communications system, space activities seem to play a secondary role amidst the apparently accelerated rate of change concerning the technological systems of the present technosphere. But, as it is demonstrated in this paper, things are changing, and very probably a renewed space race will unfold in the coming decades.A question may be placed: what happened? Why the Earth stood still with regard to the race toward the cosmos? Answer: futurists, even prestigious ones like Herman Kahn and Arthur Clarke, did not consider the existence of socioeconomic long waves (Kondratieff waves, or K-waves for short) with their two decades long economic downturn, which has contributed to the deceleration of space-related activities.Analyzing the worldwide evolving scenario of space-related activities during the last eighty years under the framework of the succeeding K-waves and applying some technological forecasting tools, namely the logistic analysis, technological surveillance and intensive data mining, scrutinizing more than 7500 events occurred in the period 1930–2010 related with space activities, it is demonstrated that the space race like the one that we have witnessed until now is a natural growth process that has saturated at the dawn of this century. The same analysis demonstrates that a new growth process in this field might be nowadays under way with contours very different from that imagined by futurists and science fiction writers sixty years ago. Also the main trends in the usage of launching vehicles and satellites are framed and discussed in this paper.     

Perception of marital roles in purchase decision processes: A cross-cultural study

Following the approach of the classic 1974 marital-role influence study of Davis and Rigaux, the present study focuses on differences in decision making (i.e., joint, husband dominated, wife dominated) across 24 product categories as a function of two key factors. These factors are stage of the decision process (i.e., problem recognition, information search, and the final decision) and culture (People’s Republic of China and the United States). The Jacobson Marital-Role Egalitarianism Scale is included to further assess individual differences in husband and wife traditionality-modernism. The major findings are that emphasis on joint, husband-dominated, and wife-dominated decisions vary by stage and by stage-culture interaction. Practical implications are presented with suggestions for future research. He graduated from the University of Georgia in 1985 with a Ph.D. in marketing. His research interests include global strategic market planning and cross-cultural research issues and methodologies. He has published in such journals asJournal of Advertising Research, Industrial Marketing Management, Journal of the Academy of Marketing Science, Columbia Journal of World Business, International Marketing Review, Journal of Business Strategy, andJournal of Consumer Marketing. He graduated with honors in 1986 from the University of Mississippi with a Ph.D. in marketing. His research interests include cross-cultural consumer behavior and emotional responses to advertising stimuli. He has published in such journals asJournal of Advertising, Journal of Advertising Research, Journal of Public Policy and Marketing, Psychology and Marketing, Journal of Health Care Marketing, andInternational Marketing Review. He graduated from the University of Mississippi in 1986 with a Ph.D. in marketing. His research interests focus on cross-cultural consumer behavior. He has published in such journals asJournal of Advertising, Journal of Business Ethics, Journal of Health Care Marketing, Psychology and Marketing, and theInternational Journal of Purchasing and Materials Management.     

Question order effects in taste testing of beverages

The effect of order position has been demonstrated in marketing research, sometimes compromising survey results. This paper studies the influence of order position in product taste trials of carbonated beverages using a sequential monadic design. The authors measure attitude ratings across product trials rather than across products to examine the effect of order position on preference ratings.     

A dyadic study of interpersonal information search

Although interpersonal word-of-mouth communication, by definition, takes place between two people, rarely has the phenomenon of word of mouth been studied using both members of the dyad. Building on the literature, this article offers a model of active interpersonal information search that is tested by using a method in which information seeker and source perceptions were obtained. Source characteristics were important determinants of interpersonal influence, but seeker characteristics also played an important role. Interestingly, it proved useful to distinguish between demographic and attitudinal homophily of seeker and source as the former was inversely and the latter directly related to interpersonal influence. Mary C. Gilly is an associate professor in the Graduate School of Management and associate dean of Graduate Studies at the University of California, Irvine. Her Ph.D. is in marketing from the University of Houston. Her research interests include the unintended effects of marketing actions, such as the effects of advertising on employees. She also has interests in services marketing, such as customer service, including consumer complaint handling, and cross-cultural service encounters. Her work has been published in theJournal of Marketing, theJournal of Consumer Research, theJournal of Business Research, and other academic journals. John L. Graham is a professor in the Graduate School of Management at the University of California, Irvine. His Ph.D. is in marketing from the University of California, Berkeley. His primary research interests regard international marketing, international business negotiations, and structural equations modeling. His work has been published in theJournal of Marketing, theJournal of Consumer Research, Marketing Science, theJournal of International Business Studies, Management Science, and other academic journals. Mary Finley Wolfinbarger is an associate professor at California State University, Long Beach and is doing research on the topics of internal marketing and gift giving. She teaches Marketing Principles and Marketing Research. She received her Ph.D. in marketing from the University of California, Irvine. Her work has appeared in theJournal of Marketing and other academic journals. Laura J. Yale came to Fort Lewis College in 1991. She holds degrees in Hotel, Restaurant, and Travel Administration from the University of Massachusetts, Amherst, and received her Ph.D. from the University of California, Irvine. She teaches a variety of courses in Marketing and Travel and Tourism Administration, including Marketing Research, International Marketing and Services. Her industry experience and most of her research interest are in the services sector, particularly the tourism industry. She is on sabbatical leave this academic year, writing an introductory textbook on the tourism industry. She will return to teaching in September 1998.