Professionalising gender and development expertise: innovations in capacity‐building and credentialing

Gender training does not adequately prepare gender and development professionals (GDPs) to undertake robust gender integration of development and humanitarian assistance (D&H) policies and programmes and limits their ability to impact gender equity and equality and development overall. In particular, GDPs lack sector‐specific and applied technical skills in gender analysis and integration. These limitations undermine GDPs’ own performance and their credibility with employers and colleagues who rely on them for professional guidance in gender integration. To address these shortcomings and advance the field of gender and D&H, this note describes a new model of gender capacity‐building that introduces three innovations: (1) sector‐specific, job‐related and outcome‐based gender analysis and integration competencies, (2) a professional development capacity‐building short course based on the competencies and applications to D&H policies and programmes and (3) a professional credential that recognizes possession of these critical competencies.     

Who's Afraid of Rural Poverty? The Story Behind America's Invisible Poor

Rural poverty and rural issues in general remain invisible in the United States to the urban majority. Rural sociologists have tried to raise these issues, but even in the field of sociology, they have been sidelined for several generations. Progressives treat urban poverty with sympathy and rural poverty with contempt because the latter is stereotyped as a problem that afflicts only white families, who are then blamed for failings of the economy as a whole. In fact, persistent rural poverty is concentrated in pockets in Appalachia, the Mississippi Delta, and several other regions, many of which are inhabited by blacks, Hispanics, and Native Americans. Nevertheless, it seems that making rural poverty as much a concern among progressive Democrats as urban poverty has been will require a different political orientation towards rural issues. Such an approach was visible briefly during Barack Obama's 2008 presidential campaign, but it has had little influence on other candidates for high office.     

Framing social marketing as a system of interaction: A neo-institutional approach to alcohol abstinence

Abstract

We employ Giddens’ structuration theory to gain insights into the interaction between upstream/midstream and downstream social marketing perspectives. This is conducted through thirteen phenomenological interviews with informants who stand outside of the practice of alcohol consumption through their voluntary engagement in one month of sobriety. Our study identifies the ‘modalities’ located at the intersection between individual actions and the institutions of alcohol. By identifying these ‘modalities’, we conceptualise social marketing in interaction, which incorporates the institutional orders of domination, signification and legitimation, and the individual actions of power, communication and sanction. Specific domains of interventions are identified, namely marketplace offerings and promotional techniques, social grouping and positional status and rituals and traditions, through which social marketers can enact social change.     

Exciting red and competent blue: the importance of color in marketing

From beverages to consumer electronics, marketers are using color in innovative ways. Despite this, little academic research has investigated the role that color plays in marketing. This paper examines how color affects consumer perceptions through a series of four studies. The authors provide a framework and empirical evidence that draws on research in aesthetics, color psychology, and associative learning to map hues onto brand personality dimensions (Study 1), as well as examine the roles of saturation and value for amplifying brand personality traits (Study 2). The authors also demonstrate how marketers can strategically use color to alter brand personality and purchase intent (Study 3), and how color influences the likability and familiarity of a brand (Study 4). The results underscore the importance of recognizing the impact of color in forming consumer brand perceptions.     

Robertson's model: a framework for exploration of World War II conservation consumption policy influence on fashion in the US

This paper studies pertinent materials related to the conservation of textile apparel and textile‐related natural resources that appeared in poster campaign communications published during the Second World War in the US. An examination of World War II poster campaign communications conveying the need for conservation efforts and rationing as communicated to consumers infers the historical context of the era. These poster campaign communications asked consumers to utilize fully of limited resources while maintaining a sense of individuality and trend‐setting creativity and fashion. World War II shortages and allocations influenced fashion innovations in women's apparel in the US. This paper provides a retrospective examination of innovative trends and the various conservation themes associated with women's fashion identify themes used to influence and to inspire Americans to reuse and recycle in support of the war effort. At no other time in history was voluntary textile conservation as prevalent in mainstream American culture as it was during the 1940s. Content analysis reveals reoccurring themes that appeared in the advertisements developed by the War Advertising Council in the 1940s and used in their poster campaign advertisements. Themes and conservation activities identified in their poster campaign communications included

• ? ‘America's New Role as Fashion Arbiters’;
• ? ‘Conserve Time, Money, Materials for National Defense Program’;
• ? ‘War Production Board General Limitations Order L‐85 – Fabric Conservation on Silhouette Dimensions’;
• ? ‘Fashion for Victory’;
• ? ‘Beauty in Peace and War’;
• ? ‘Fabric Conservation’;
• ? ‘Teaching Consumers How to Conserve’;
• ? ‘You're In the War Too’;
• ? ‘Wearing Clothes More’;
• ? ‘Changing Materials for War [Nylon]’.

In addition, print communications were categorized according to Robertson's adoption process model. This study found evidence that supports that Robertson's adoption process model was a useful tool in studying these poster campaign communications relative to Robertson's decision‐making process.     

Stakeholder Theory, Fact/Value Dichotomy, and the Normative Core: How Wall Street Stops the Ethics Conversation

A review of the stakeholder literature reveals that the concept of ??normative core?? can be applied in three main ways: philosophical justification of stakeholder theory, theoretical governing principles of a firm, and managerial beliefs/values influencing the underlying narrative of business. When considering the case of Wall Street, we argue that the managerial application of normative core reveals the imbedded nature of the fact/value dichotomy. Problems arise when the work of the fact/value dichotomy contributes to a closed-core institution. We make the distinction between open- and closed-core institutions to show how in the case of the closed-core, ethical decision-making is viewed by the institution as a separate domain from the core business of the institution. The resulting blind spot stifles meaningful exchanges with stakeholders attempting to address the need for reform. We suggest in conclusion that ethical considerations are less about casting a value judgment and more about creating a process for meaningful conversation throughout an institution and its stakeholders.