How to take customers into consideration in service innovation projects

At a time of great change within the higher education sector, this paper focuses on the challenges facing marketers in the UK's higher education industry. Specifically, the research identifies the extent to which university marketing managers are conscious of the importance of market segmentation particularly with regard to the growing mature learner segment, and to what extent such marketers are using the web to engage and influence this older segment. The evidence presented in this study suggests that the sample universities display an inadequate state of readiness to respond to the marketing challenges arising in the changing environment and that the opportunity to influence the growing and affluent mature learner market through online communication remains largely unexploited. A general lack of a marketing orientation within the sector prevails.     

It was 60 years ago today! Reflections on change in China: A decade framed by two parades

The lyrics below are mine but the tune is “Sgt. Pepper's Lonely Hearts Club Band.” Though you may have been born after this song hit the airwaves, this Beatles standard should be one of those melodies that is indelibly etched in your mind … so sing, and sing it loud:

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Chinese tax changes and offshore comparisons

Lipsher delivered the following observations and remarks in Shanghai to a group consisting primarily of Chinese tax professionals. The size and composition of the group marked an achievement that validated the close to two decades that Lipsher has lived in China—especially since January 1, 1994, when the first national tax law came into effect. He was in China here when the first, six‐page tax law went into effect. Simultaneously, on that very same day, a new U.S. tax law came into effect. Only that law was 1,447 pages long! His remarks offer an overview of tax‐law changes in China and the advantages of offshore tax benefits from the perspective of an American who has lived and worked in the Chinese business environment as a tax expert as it has evolved and matured. © 2009 Wiley Periodicals, Inc.     

Developing global products and marketing strategies: A rejoinder

In this issue of JAMS, Dr. Lyn Amine presents a “comment and an extension” to our previously published article. Such efforts are often constructive, and in this spirit, we present a discussion responding to Dr. Amine’s comments. Our response, combined with Dr. Amine’s comments, hopefully will provide constructive research avenues in international product and marketing strategy development. He has published extensively in the areas of international marketing and retailing. His research and publication areas include international marketing, high tech marketing, and advertising management. His research and publication interests include sales management, international marketing, and retail management.     

Space Traders: Reregulation,Property Companies and Auckland's Office Market, 1975–94

The global property boom of the 1980s and its aftermath has prompted considerable debate among academics. For the most part research has been directed toward the global cities of London, New York and Tokyo. Notwithstanding the significance of property processes within these global cities, metropolitan areas outside of the core financial centres have also experienced major transformations in their property markets. This paper examines the character of Auckland's speculative office property boom of the 1980s which resulted in a level of output comparable to global cities such as Paris and Frankfurt. We argue that the wholesale reregulation of the New Zealand economy in the 1980s, and in particular the liberalization of financial markets and the share market, provided a context in which the structure of agents associated with the provision of office space was radically altered. The rise of property companies, and their dominance of the development process throughout the boom and subsequent crash, is detailed. Whilst Auckland's property boom conforms to the global experience, we argue that the specific character and intensity of the development process in Auckland highlights the need to appreciate the ‘particularity of place’.     

Mexico from bust to boom: A political evaluation of the 1976–1979 stabilization programme

This paper evaluates Mexico's recent experience of economic stabilization policies (under the the 3-yr Extended Fund Facility arranged with the IMF in September 1976) from a comparative politics standpoint. By comparison with various South American experiences of inflation and stabilization that were discussed in the same Wilson Centre workshop, Mexico's short-term performance must be rated quite favourably. This was not a case in which Fund orthodoxy prevailed at every point, nor was the Fund analysis accepted without qualification by Mexico's policy-markers. At the end of the period, economic disequilibria, as measured by IMF criteria, remained considerably larger than the 3-yr plan had envisaged, but ‘confidence’ had been restored and rapid growth was in prospect. The interpretation offered in the paper is that Mexico's cyclical pattern of presidential politics largely determined the effective contents of the stabilization package, and that the resilience of the Mexican system of political management goes far to explain why the economic outcome was more favourable than in the South American cases. An accident of geological endowment (the nation's huge oil resources) certainly accentuated the process of recovery from ‘bust’ to ‘boom’, but this factor did not operate in isolation, and should not be considered an adequate explanation on its own. The impact of a geological endowment upon economic conditions depends upon political mediation. However, although this paper seeks to highlight the contribution of Mexican political management to the recent short-term economic improvement, it concludes with some qualifications. The final section considers some constraints on the scope and efficacy of Mexican ‘reformism’, particularly in relation to longer-term and more structural problems.     

Reviews

YUGOSLAVIA IN TURMOIL.

Simmie, J. and Dekleva, J. 1991: Yugoslavia in Turmoil: after self-management?, London: Pinter Publishers, £35.00 cloth.

THE DEFENCE OF WELFARE.

Whitfield, D. 1992: The Welfare State. London: Pluto, £45.00 cloth, £19.95 paper.

GLOBAL FINANCE.

Budd, L. and Whimster, S. (eds) 1992: Global Finance and Urban Living, London: Routledge, £40.00 hardback, £13.99 paperback.

LABOUR MARKET RESEARCH.

Moore, B. and Townroe, P. 1990: Urban Labour markets - Reviews of Urban Research, Department of the Environment: HMSO, £11.25.