Chinese dietary culture influences consumers' intention to use imported soy‐based dietary supplements: an application of the theory of planned behaviour

The over‐saturated dietary supplement (DS) market in developed countries such as the US spurs the need for foreign market expansion, and the Chinese market provides a great potential for the foreign soy‐based DS industry. This study examined Chinese consumers' intention to use imported (US‐made US‐brand) soy‐based DS based on the Theory of Planned Behavior (TPB). Two alternative models were also examined in which Chinese dietary culture variables, including soyfoods favourability and dining‐out sociability, as well as their interactions with attitudes, were integrated into the TPB model. A cross‐sectional, self‐administered survey was conducted with a sample of 215 subjects (137 females; 78 males) in Shanghai, China. The TPB variables attitude, subjective norm, perceived behaviour control and behavioural intention, as well as the Chinese dietary culture variables: soyfoods favourability and dine‐out sociability were measured. Multiple linear regressions were used to analyze the three models. The statistical results indicated that all three models were statistically significant to predict intention (Model 1: R² = 0.473, P < 0.001; Model 2: R² = 0.505, P < 0.001; Model 3: R² = 0.525, P < 0.001). The results also showed that attitude, perceived behavioural control, and dine‐out sociability were significant (positive) determinants of intention. Soyfoods favourability acted a significant (negative) moderator of the relationship between attitude and intention. Subjective norm had no significant impact on intention. In conclusion, the TPB model was useful to predict Chinese consumers' intention to use imported soy‐based DS, but not all the TPB components weighed significantly in exploring DS consumption in China. The selected Chinese dietary culture variables were much more important predictors than subjective norm. This study makes a significant contribution in the application of the TPB model and in market strategy development for imported dietary supplements in China.     

Introduction: Special issue on advances in brand management

This special issue of the Journal of Business Research contains 13 articles presented at the Spring 2007 Thought Leaders International Conference on Brand Management. Following a blind reviewing process 69 papers were presented at the conference then authors were invited to revise their papers for inclusion consideration for this special issue. A further round of blind reviewing resulted in the selection of those 13 articles. This introduction presents a review of the research into brand management.     

Updating the Determinants of Firm Performance: Estimation using the 1998 UK Workplace Employee Relations Survey

We examine the determinants of establishment performance in the UK, using cross‐sectional data from the 1998 Workplace Employee Relations Survey to replicate research by Fernie and Metcalf (1995) who used data from the 1990 Workplace Employee Relations Survey; specifically, we test whether employee representation, contingent pay and efforts to boost employee participation affect a set of economic and industrial relations outcome indicators in the manner they suggest. We also re‐estimate the influential WERS90‐based study of Machin and Stewart (1996) on the links between union status and financial performance. In both cases we report very different results.     

Coordinated Effects in the 2010 Horizontal Merger Guidelines

Recent research has highlighted the quantitative contribution to merger analysis from extending unilateral effects models to understand the payoffs to future potential coordinated effects. Some of the emphasis of this research appears to have made its way into the 2010 Horizontal Merger Guidelines. In this paper, we demonstrate the quantification of coordinated effects in an oligopoly and procurement model, and we show that screens that are based on upward pricing pressure are not adequate in mergers where coordinated effects are a potential concern.     

Globalization and the Corporations: The Case of the California Fortune 500

This article argues that there is a genuine process of globalization taking place among the Fortune Global 500 corporations domiciled in California. Globalization is assessed in terms of four criteria: (1) foreign direct investment; (2) benchmarking and world best practice; (3) global corporate citizenship; and (4) global vision. The study is based on interviews in ten of the fifteen Global 500 corporations in California, plus one private corporation with comparable revenues. The interviews focused on the uses and meanings of globalization in corporate vocabularies and practices, and the salience of these four criteria. The interview findings and company, business press and scholarly publications provide substantial support for the thesis that a genuine process of globalization is taking place, even if it is more advanced in some corporations than others, and that this globalization has important effects on local and regional economies. Cet article maintient qu'un processus réel de globalisation est en train de prendre place parmi les 500 compagnies globales Fortuneétablies en Californie. La globalisation est évaluée par quatre critères: (1) l'investis-sement étranger direct; (2) les points de repère et la meilleure pratique dans le monde; (3) la citoyenneté corporative globale; et (4) une vision globale. Cette étude est basée sur des entrevues conduites dans dix des quinze compagnies globales 500 en Californie et dans une compagnie privée ayant des revenus comparables. Les entrevues portaient sur l'utilisation et la signification de la globalisation dans le vocabulaire et les pratiques des compagnies et sur l'importance de ces quatre critères. Les résultats de ces entrevues, la presse commerciale et les publications académiques apportent un soutien considérable à la thèse qu'un processus réel de globalisation est en train de se produire – bien qu'il soit plus avancé dans certaines compagnies – et que cette globalisation a des effets important sur les économies locales et régionales.     

Some thoughts on the development of cointegration

This paper describes how the notion of cointegration came about, and discusses some generalizations to indicate where the topic may go next. In particular, some issues in the analysis of possibly cointegrated quantile time series are discussed.     

Internationalization of multi-source feedback systems: a six-country exploratory analysis of 360-degree feedback

In the past few years, few human resource practices have received as much attention as multi-source feedback systems (MSFSs). In the US and Canada, it is estimated that over one-third of organizations are using some form of MSFS and recent surveys show that this practice is still gaining popularity. Concurrently, a substantial amount of literature has focused on the effectiveness of this performance management practice. However, while few would dispute the popularity of MSFS, relatively little has been published on the use of these systems outside North America and thus little is known about their form and effectiveness in international contexts. This paper outlines the results of an international survey of MSFS. Interview data from HR managers and consultants from Argentina, Australia, China, Slovakia, Spain and the UK demonstrate that MSFS are being implemented, in slightly different ways, in each of these six countries. The main challenges in the application of MSFS in these various countries are the communication efforts necessary before and after implementation, and the inherent difficulty in giving and receiving feedback. The results of this study also provide data as to the perceived future of MSFS in each of the countries surveyed.     

Growth and enduring epidemic diseases

This paper analyzes the interplay of human capital formation and economic growth when there is premature adult mortality. Failing adequate insurance arrangements, a long wave of such mortality can so undermine human capital formation as to induce an economic collapse. In nuclear family structures, random matching of partners is superior to assortative mating only if the shock is not too big and initial levels of human capital are not too low. Full pooling of mortality risks with equal treatment of all children in extended families may fend off a general collapse, depending on the initial conditions and the size and duration of the shock. To avoid undesirable effects on expectations, awareness campaigns should be complemented by policies that credibly promise to reduce future mortality. If mortality depends on the general level of human capital, indeterminacy can arise in the form of more than one rational expectations path.     

Uncertainty and the theory of international trade in long-run equilibrium

We consider a country with two factors and two industries, each of which faces technical and price uncertainty. Entrepreneurs choose outputs in order to maximize the expected utility of profits. They also draw factor payments and purchase consumption goods after the uncertainty isresolved. They enter and exit from an industry according to whether participation there increases their expected utility. Within this model, the validity of the propositions of neoclassical trade theory depends on how the entrepreneurs' entry decisions are affected by parameter changes via their roles as risk bearers, consumers and factor owners.     

Energy in the Asian-Pacific Region

The Asian-Pacific region is undergoing massive development. Most of the nations in the area have growing populations and growing economies. Many nations in the region are changing from a low-energy, village-based agrarian lifestyle to one of high-energy usage which is manufacturing and urban-based. This paper discusses the impact of demographic and social change on the energy supply and demand patterns in the region, on global energy resources and on the trade in those resources.