Globalization, marketing resources, and performance: Evidence from China

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in globalization, the moderating role of globalization on the link between marketing resources and performance has not been investigated. Addressing these important gaps, this article focuses on an emerging economy (China) and explores the moderating effect of globalization on this link. Specifically, the authors develop several hypotheses highlighting the moderating role of globalization activities (global product sourcing, global market seeking, and global partnership) on the link between marketing resources (market orientation, entrepreneurial orientation, and innovative capability) and firm performance. The findings of the moderating role of globalization provide several important implications for marketing theory development and managerial practice. Xueming Luo (luoxm@uta.edu) is an assistant professor in the Department of Marketing in the College of Business Administration at the University of Texas at Arlington. Before joining the University of Texas at Arlington faculty, he was on the faculty of the State University of New York at Fredonia. His research has appeared in various journals, including theJournal of Business Research, the International Journal of Research in Marketing, the Journal of Advertising Research, the Journal of Interactive Advertising, and Industrial Marketing Management. K. Sivakumar (Ph.D., Syracuse University; k.sivakumar@lehigh. edu) is the Arthur Tauck Professor of International Marketing & Logistics and a professor of marketing at Lehigh University. Prior to joining Lehigh in 2001, he spent 9 years at the University of Illinois in Chicago. His research interests include pricing, global marketing, and innovation management. His research has been published or is forthcoming in theJournal of the Academy of Marketing Science, the Journal of Marketing, the Journal of International Business Studies, Decision Sciences Journal, Marketing Letters, the Journal of Business Research, International Marketing Review, the Journal of Product Innovation Management, Pricing Strategy & Practice: An International Journal, Psychology & Marketing, and other publications. He has won several awards for his research (including theDonald Lehman Award) and is on the editorial board of several scholarly journals. He has won outstanding reviewer awards from two journals. Sandra S. Liu (liuss@purdue.edu) is an associate professor in the Department of Consumer Sciences and Retailing at Purdue University. She received her Ph.D. from the University of London, and her current research interest focuses on strategic marketing issues in the context of customer contact, including knowledge management in a corporation in transition and sales management in a knowledge economy. With her extensive industry experience, she has written a number of books and journal articles, which have appeared in theInternational Journal of Research in Marketing, the Journal of Business Research, theEuropean Journal of Marketing, Marketing Intelligence and Planning, among others.     

加入WTO与我国货物进出口法律制度的变革

中国加入WTO后，如何与WTO的制度相协调，运用法律手段有效管理对外货物贸易，实现国家对外经济交往利益是法学界面临的一个急需解决的问题。我国有关立法现状与WTO多边贸易框架的基本要求存在差距，需变革我国货物进出口法律制度。     

智力劳动价值与分配制度创新

在知识经济时代,智力资源是最稀缺的生产要素,智力劳动已经成为知识经济中占主导地位的劳动方式.智力资本是智力劳动价值的体现,是评价智力劳动价值的客观标准.由于智力劳动的主导作用,社会剩余的分配应该向其所有者倾斜,因而智力劳动资本化是知识经济中分配制度创新的发展趋势.     

我国上市公司管理法规研究

《上市公司股权激励管理办法》（试行）、《上市公司证券发行管理办法》和《上市公司收购管理办法》三大市场法规，构造完成我国上市公司管理的整体法律框架。研究我国上市公司管理的法规，有助于上市公司、管理层、发行人、收购方和投资者等利益相关主体把握新的市场特征和立法精神，实现自身利益的维护和财富增值。     

高等学校师资队伍建设问题的几点思考

普通高校师资队伍建设是一项系统工程,同时又是学校党政“一把手工程”。作者从教育人事管理工作的实践与现实角度出发,指出加强师资队伍建设,培养跨世纪学科、教学带头人是时代赋予的重任,选拔与培养途径的改革与完善是加强师资队伍建设的重要内容。本文提出了稳定骨干教师队伍,促进学科带头人脱颖而出的措施,从而在动态平衡中求得师资队伍的稳定和优化     

我国冲压模具技术的现状与发展

为了促进我国冲压模具技术的发展,从计算机技术、先进加工技术及装备、其它新技术与冲压模具等方面分析了我国冲压模具的技术现状.结果表明:经过几十年的发展,我国的冲压模具总量位居世界第三位,加工技术装备基本已与世界先进水平同步.以汽车覆盖件为代表的大型、复杂、精密冲压模,用CAD/CAM/CAE软件进行三维设计和模拟,靠高速、精密的加工设备生产,用新型研磨或抛光代替传统的手工研磨抛光,提高模具质量.这些都代表了冲压模具发展的趋势.     

一种镀锌板生产线电气传动控制系统

介绍了镀锌板生产线的工艺流程及其对电气传动的要求，采用PLC对镀锌板生产线的张力和带速进行协调控制，对电气传动控制系统的活套带重补偿和控制算法作了论述。本系统在实际使用中可靠性高，经济效益好，是一种适用的镀锌板生产线电气传动控制系统。     

垃圾焚烧飞灰的固定化技术概况

在我国采用焚烧法处理生活垃圾呈增长的趋势,如何处理焚烧过程产生的飞灰业已成为受人关注的问题。目前国外采用水泥固化、沥青固化、飞灰热处理(熔融及烧结)、化学药剂固化等方法对其进行无害化处理,经固定化处理后的飞灰可进入填埋或进行资源化利用。这些方法对我国的从业者具有一定的参考作用。此文介绍了国内外飞灰处理的研究进展。     

广播谈话节目中细节的运用与处理

广播谈话节目是广播节目主持人与嘉宾、听众之间的以思想观念、感情心理的深层交流为目的的双向交流节目。怎样使节目能够不断出新、出彩从而吸引听众呢?细节的运用与处理大有文章可做。细节分为两种，即必然的细节和偶然的细节。必然的细节更多地运用在节目的开场和结尾，它可以很好地烘托节目主题；偶然的细节，它可以使节目”形散而神不散”、自然流畅、浑然天成。有人说细节成就精品就是这个道理。在谈话节目中，必然细节和偶然细节是可以根据实际情况灵活运用于开场白、主体部分及结束语中的，决不能视为固定不变的公式。     

基于GASA算法的提前或拖期问题优化

针对企业生产的提前 /拖期问题,提出了提前 /拖期问题的数学模型,在此基础上,利用GASA混合优化策略优化之,既保留了传统遗传算法能很快达到最优值领域的优点,又通过结合模拟退火算法大大改善传统遗传算法在后期的收敛性。