Improving competitiveness through city marketing in Spanish hotels

The degree to which hotels can be competitive depends upon some very important factors, such as city promotion initiatives and city knowledge networks. The purpose of this study is to analyse and present how a city marketing procedure could become an effective tool for knowledge development and the competitiveness of Spanish hospitality hotels. Our findings support the view that in order to implement a marketing city programme oriented towards hotels, municipal managers need to provide and support knowledge creation networks. Furthermore, a hotel's size is significantly associated with levels of city promotion initiatives. Therefore, to consolidate marketing city results among small hotels, municipal managers need to reinforce the environment in which hotel managers operate and provide them with the means to survive in the context of a competitive knowledge-based economy.     

Consumer receptiveness to international retail expansion: a cross-cultural study of perceptions of social and economic influence of foreign retailers

Guided by the work of Samiee (1993 Samiee, S.1993. “Retailing and Channel Considerations in Developing Countries: A Review and Research Propositions.” Journal of Business Research27 (2): 103–129. doi:10.1016/0148-2963(93)90018-K.[Crossref], [Web of Science ®] , [Google Scholar]. Journal of Business Research, 27 (2): 103–129), Sakarya, Eckman, and Hyllegard (2007 Sakarya, S., M.Eckman, and K.Hyllegard. 2007. “Market Selection for International Expansion.” International Marketing Review24 (2): 208–238. doi:10.1108/02651330710741820.[Crossref], [Web of Science ®] , [Google Scholar]. International Marketing Review, 24 (2): 208–238), and Alexander et al. (2010 Alexander, N., A. M.Doherty, J. M.Carpenter, and M.Moore. 2010. “Consumer Receptiveness to International Retail Market Entry.” International Journal of Retail & Distribution Management38 (3): 160–172. doi:10.1108/09590551011027104.[Crossref] , [Google Scholar]. International Journal of Retail & Distribution Management, 38 (3): 160–172), a cross-cultural analysis was undertaken to examine consumer receptiveness to domestic market entry by foreign apparel specialty retailers. More specifically, this study explored differences in consumers' perceptions of the influence of foreign apparel specialty retailers on social, cultural, and economic development across three countries: Spain, Turkey, and the USA. Consumer receptiveness was measured as beliefs about the social and economic influence of foreign retailers and perceptions of retailers' brand characteristics and offerings. An intercept survey of 1233 apparel shoppers was conducted in major metropolitan shopping areas in all three countries. MANOVA revealed that Spanish consumers were least concerned about urban growth associated with foreign retailers and least likely to perceive positive employment/business opportunities and socio-cultural well-being from the presence of foreign retailers. Turkish consumers held the strongest perceptions regarding the influence of foreign retailers on urban growth. Paired sample t-tests revealed that Turkish consumers, when compared with Spanish consumers, evaluated U.S. retailers' offerings more positively and were more receptive to the entry of U.S. retailers into their domestic markets. Results of regression analyses indicated that Spanish and Turkish consumers' beliefs about retail brand characteristics and the socio-cultural and economic influence of foreign retailers positively predicted consumers' receptiveness, whereas age negatively influenced receptiveness. Differences in perceptions among Spanish, Turkish, and U.S. consumers may be attributed to the varying levels of economic development among the three countries as well as to the countries' differing policies concerning foreign retailers. Findings provide a basis for the development of a measure of consumer receptiveness to international retail expansion.     

Followers' entry timing: evidence from the Spanish banking sector after deregulation

Much of the literature dedicated to the analysis of entry timing decisions has been devoted to the study of their consequences in terms of performance. However, only a limited amount of effort has been dedicated to analyzing the factors that determine these decisions. In addition, previous papers have centered their efforts on the product dimension, paying no attention to entry into new geographical markets. This paper departs from previous works in this respect and extends the entry timing literature through a consideration of the geographical side of entry. Our analysis shows that organizational size, organizational competence, and organizational experience appear as key factors when explaining the pattern of geographic diversification. Our results also indicate that diversification takes place sequentially, first proceeding to closer locations, then occupying markets further from the origin. Copyright © 2002 John Wiley & Sons, Ltd.     

Comparing Youth and Adult Desire for Unionization in Canada

Survey data for Canada indicates that youths have a stronger preference than adults for unionization. We show that most of that difference reflects the stronger desire of youths to have unions deal with workplace issues rather than a greater exposure of youths to these issues. In particular, youth preferences for unionization are influenced to a greater degree than for adults by social capital (e.g, familial union status and peer–group attitudes). The possible role of progressive HRM practices and legislative protection in substituting for unionization is also highlighted. Finally, implications of the findings for the future of unionization and organizing youth are discussed.     

Enhancing Arthur Andersen business ethics vignettes: Group discussions using cooperative/collaborative learning techniques

Arthur Anderson & Co. has made a significant contribution to assist and encourage the teaching of business ethics. They provided assistance initially through workshops and curriculum materials; currently they are using campus coordinators to disseminate information and materials. The curriculum materials can be used by the instructor to assist students in practicing their moral reasoning skills and cover four academic areas: Accounting, Finance, Marketing, and Management. These materials include business ethics video vignettes, suggestions on presentation methods, guidelines for implementing a stakeholders' analysis approach to ethical reasoning, and possible discussion questions. The vignettes present ethical dilemmas that persons may encounter in entry level positions. We have used the vignettes, the accompanying discussion questions, and the suggested stakeholder analysis in class presentations. This paper presents a discussion of the basic concepts associated with cooperative learning, an example of the implementation of cooperative learning techniques using the Arthur Andersen Accounting Ethics Vignettes, and empirical results of the influence of these particular group discussions on the students' ethical responses. We did not attempt to measure whether the individuals' moral levels changed, but whether the group discussions stimulated any changes in the students attitudes toward the particular ethical dilemma they viewed.Lucia E. Peek is Associate Professor of Accountancy at Western Illinois University. She has published articles inAuditing: A Journal of Practice and Theory, Public Personnel Management, Management Accounting, Illinois Issues, The Accounting Instructor's Report, andThe Bulletin of the Association for Business Communication.George S. Peek is Associate Professor of Accountancy at Western Illinois University. He has published articles inManagement Accounting, Kent/Bentley Journal of Computers and Accounting, The Accounting Instructor's Report, The Bulletin of the Association for Business Communication, Journal of Education for Business, andComputers in Composition.Mary Horras is Instructor of Accountancy at Western Illinois University. In 1991 she was awarded the Arthur Andersen/Richard E. Claire Faculty Development Award for Outstanding Beta Alpha Psi Faculty Advisor. She has published an article in theCollege Student Journal.     

Product Innovation Management in Spain

In line with the latest studies of product innovation management, Angel Martinez Sanchez and Luis Navarro Elola report results from their study of 56 industrial firms in Spain. The results reveal a systematic process of new products development with little consideration given to innovation, but with a contrasting preoccupation with market activities.     

Methods for the Analysis of Explanatory Linear Regression Models with Missing Data Not at Random

Since the work of Little and Rubin (1987) not substantial advances in the analysisof explanatory regression models for incomplete data with missing not at randomhave been achieved, mainly due to the difficulty of verifying the randomness ofthe unknown data. In practice, the analysis of nonrandom missing data is donewith techniques designed for datasets with random or completely random missingdata, as complete case analysis, mean imputation, regression imputation, maximumlikelihood or multiple imputation. However, the data conditions required to minimizethe bias derived from an incorrect analysis have not been fully determined. In thepresent work, several Monte Carlo simulations have been carried out to establishthe best strategy of analysis for random missing data applicable in datasets withnonrandom missing data. The factors involved in simulations are sample size,percentage of missing data, predictive power of the imputation model and existenceof interaction between predictors. The results show that the smallest bias is obtainedwith maximum likelihood and multiple imputation techniques, although with lowpercentages of missing data, absence of interaction and high predictive power ofthe imputation model (frequent data structures in research on child and adolescentpsychopathology) acceptable results are obtained with the simplest regression imputation.