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排序方式: 共有472条查询结果,搜索用时 15 毫秒
51.
Marcus Schögel 《Marketing Review St. Gallen》2007,24(1):44-50
Kooperationen stellen Unternehmen vor spezifische Herausforderungen. Dabei geht es nicht mehr nur darum zu entscheiden, ob
mit externen Partnern zusammengearbeitet werden soll. Aufgrund einer zunehmenden Zahl von Partnerschaften stellt sich vielmehr
vielfach die Frage, wie Kooperationen im eigenen Unternehmen erfolgreich begleitet bzw. verankert werden k?nnen. Der vorliegende
Beitrag untersucht verschiedene Herausforderungen im Umgang mit Kooperationen und leitet entsprechende Handlungsoptionen für
das Marketing-Management ab. 相似文献
52.
Traditional sources of finance are becoming inadequate to meet the needs of public transport. This has led to the emergence of a number of local earmarked tax and charging mechanisms, in particular road user charges and tolls. This article examines one group of such mechanisms: charges to property owners and developers, and draws on worldwide examples of the practical use of a number of such schemes. There are a number of practical difficulties with capturing value from property owners and developers, and these are detailed with a commentary on best practice. 相似文献
53.
What Fraction of a Capital Investment is Sunk Costs? 总被引:3,自引:0,他引:3
Marcus Asplund 《The Journal of industrial economics》2000,48(3):287-304
To what extent are capital investments sunk costs? This question is addressed by examining the salvage values of discarded metalworking machinery. Even though such assets are expected to be non‐specific, many discarded assets are scrapped rather than sold on second‐hand markets. Econometric results suggest that firms can only expect to get back 20–50 percent of the initial price of a ‘new’ machine once it is installed. The results also indicate differences in value‐age profiles across firms, but provide only weak support for the hypothesis that salvage values are particularly low during recessions. 相似文献
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Marcus Bussey 《Futures》1998,30(7):705-716
In the face of the contemporary university's failure to escape from economic rationality and therefore create environments conducive to positive futures an alternative model of university is proposed. This is based on an episteme rooted in Tantra, a world view that allows for a multi-layering of discourse to occur in order to greatly extend the university's mandate as a cultural catalyst for future generations. It is argured that Tantra, which is situated in a resurgent indigenous consciousness, is both ancient and modern possessing as it does the deep wisdoms of this episteme while being energised with a liberatory ethic aimed at physical, social and spiritual emancipation from exploitative ideologies. 相似文献
56.
Frank Figge Tobias Hahn Stefan Schaltegger Marcus Wagner 《Business Strategy and the Environment》2002,11(5):269-284
The Balanced Scorecard of Kaplan and Norton is a management tool that supports the successful implementation of corporate strategies. It has been discussed and considered widely in both practice and research. By linking operational and non‐financial corporate activities with causal chains to the firm's long‐term strategy, the Balanced Scorecard supports the alignment and management of all corporate activities according to their strategic relevance. The Balanced Scorecard makes it possible to take into account non‐monetary strategic success factors that significantly impact the economic success of a business. The Balanced Scorecard is thus a promising starting‐point to also incorporate environmental and social aspects into the main management system of a firm. Sustainability management with the Balanced Scorecard helps to overcome the shortcomings of conventional approaches to environmental and social management systems by integrating the three pillars of sustainability into a single and overarching strategic management tool. After a brief discussion of the different possible forms of a Sustainability Balanced Scorecard the article takes a closer look at the process and steps of formulating a Sustainability Balanced Scorecard for a business unit. Before doing so, the basic conventional approach of the Balanced Scorecard and its suitability for sustainability management will be outlined in brief. Copyright © 2002 John Wiley & Sons, Ltd and ERP Environment. 相似文献
57.
This article is concerned with issues of model specification, identification, and estimation in exchange rate models with unobservable fundamentals. We show that the continuous‐time model proposed by Gardeazabal, Regúlez, and Vázquez (International Economic Review 38 (1997), 389–404) is not identified and that this property is characteristic of the discrete‐time representation of the model that they used as the basis for estimation by simulated method of moments. We briefly discuss the implications of this result in the context of the asset‐market model of exchange rates with unobservable fundamentals. 相似文献
58.
Alfred Marcus Kathleen Sutcliffe Susan McEvily 《Business Strategy and the Environment》1994,3(2):68-81
Life cycle theories suggest that businesses evolve through a number of stages: from an embryonic stage of introduction to growth, maturity, and decline. The force that propels their development is consumer acceptance. Industries pass through life cycles as well. However, not all industries pass through each stage of the life cycle, and the duration of stages varies across industries. Some industries skip the slow introductory phase; others avoid the decline stage and are continually revitalised through technological innovation. Still others continue to show substantial promise, but fail to take-off. It is this industry condition, persistent promise without corresponding growth, that we characterise as extended gestation. We believe that energy efficiency and renewable energy (EERE) businesses in Minnesota face the challenge of extended gestation. In this paper, we review the literature on the traditional stages of industry development, explore some of the factors that may lead an industry to remain in a state of extended gestation, and report the results of a study undertaken to better understand the factors that affect the growth of EERE businesses. 相似文献
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