When Navigation Trumps Visual Dynamism: Hospital Website Usability and Credibility

In-depth interviews about hospital websites were conducted with 15 participants ranging in age, gender, occupation, and computer proficiency. Interviewees completed detailed usability tasks along with questionnaires that gauged perceptions of organizational and website credibility, including visual and technical dynamism. Participants ranked the most dynamic site lower than the less dynamic one because of navigation difficulties. Researchers advocate including usability tasks in website studies, rather than assessing perceptions based on short-term browsing protocols. They present a schema of website concepts organized into language credibility, visual credibility, and technical credibility that can be used in future research or by health communication practitioners. A list of best practices in navigation features is also included.     

The Effects of Product Placement in Fictitious Literature on Consumer Purchase Intention

Three experiments tested whether brand‐name products placed in a short story would be more often selected when two identical products with different brand names were presented in either a picture or text format in forced choice purchase intention and placement recognition tests. In Experiments 1a and 1b, there was no significant influence of product placement in a pictorial purchase intention task. However, in Experiments 2a and 2b, a reliable and equal level of recognition memory was observed, regardless of whether the products were presented in a picture (Exp. 2a) or text (Exp. 2b) format. In Experiment 3, the products were presented in a text format in the purchase intention task and participants more often and more quickly chose the brand‐name product from the story. At a practical level, these results suggest some limits to the usefulness of product placement in text.     

Access to and Utilization of Flexible Work Options

Many workers do not utilize the flexible work options to which they have access nor do they necessarily have access to all options officially provided by their organizations. This study sheds light on these gaps using probit models with sample selection to predict access to and utilization of fourteen flexible options. The findings highlight the roles of supervisor support, occupation, and work‐life culture. The influence of each of these factors on access and utilization differs.     

Gender differences in charitable giving

This paper examines the mechanisms for giving by investigating the psychological and values differences between men and women's motivations for giving. We explored two of the eight mechanisms for giving developed by Bekkers and Wiepking as a framework for why people give—principle of care and empathic concern. Are there differences in these motives for giving by gender, and can these differences in values and the psychological benefits that people receive when making donations explain gender differences in charitable giving? Are women more likely to give and give more than men because of their higher levels of empathic concern and principle of care? We used two US national data sets to test our hypotheses. Our results for both data sets indicate significant differences in motives by gender, as well as differences in the probability of giving and amount given by gender, even after controlling for empathic concern and principle of care measures. Our findings are discussed in terms of the importance of viewing charitable giving through a gender lens as well as practical implications for practitioners. Copyright © 2011 John Wiley & Sons, Ltd.