Choosing among alternative new product development projects: The role of heuristics

The initial screening decision that marketing managers make is critical. It requires the selection of what innovation project to invest in, which is fundamental to marketing success. However, our knowledge of how managers make these decisions and how this impacts performance is limited. By drawing upon cognitive psychology and the managerial decision-making literature, we address two critical questions. The first question focuses on identifying specific decision-making types (e.g., specific heuristics, intuition) used when making an innovation screening decision. Based on this analysis and prior research, we develop specific decision-maker profiles about how an individual manager decides. The second research question is about connecting these profiles with performance. Specifically, it addresses what the consequences of different decision-maker profiles are on the perceived accuracy and speed of decision-making? Data were collected from 122 senior managers in these industries. We find that when heuristics are used alone, or concurrently with intuition, managers make decisions that are as accurate as when they rely on analytical decision-making. However, the process is significantly faster. The findings provide an important step toward a more comprehensive understanding of decision-making at the front-end of innovation.     

Sustainable Development and Business Models of Entrepreneurs in the Organic Food Industry

The business case for a sustainable firm, in particular the business case for new entrepreneurial initiatives responding to environmental demands, is increasingly receiving attention from practitioners and scholars. This article contributes to existing literature on business models, sustainable development and entrepreneurship, by applying components of business models to the practices of entrepreneurs that have a goal of environmental sustainability and a focus on the mass market (i.e. ecopreneurs). We define the ecopreneurial business model and specify four varieties of this business model, which consist of different combinations of environmental scope and a focus on the mass market and profitability. The distinguishing factor of the ecopreneurial business model is that it transforms disvalue into value, thereby creating greater customer value for environmentally concerned consumers. The results are based on a substantial set of interviews among ecopreneurs in the organic food and beverage industry in the Netherlands. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment     

Merger Failures

This paper proposes an explanation as to why some mergers fail, based on the interaction between the pre‐ and post‐merger processes. We argue that failure may stem from informational asymmetries arising from the pre‐merger period, and problems of cooperation and coordination within recently merged firms. We show that a partner may optimally agree to merge and abstain from putting forth any post‐merger effort, counting on the other partner to make the necessary efforts. If both follow the same course of action, the merger goes ahead but fails. Our unique equilibrium allows us to make predictions on which mergers are more likely to fail.     

Economic impact of a private sector micro-financing scheme in South Dakota

While poverty rates on Native American Indian reservations are triple the US average. Small business incubation programs, available elsewhere in the US, scarcely exist on the Native American Indian Reservations (NAIRs). Our unique study tests the effects of the Lakota Fund (LF), a private sector small business development initiative on the Pine Ridge Reservation in South Dakota, on the economic development of the NAIRs. Our objective is to determine whether the SBA-like programs (loans, training, and consulting) can improve economic conditions. The 1980–2006 annual county-level (Shannon Co. is ‘treatment,’and Todd Co. is ‘control’) data are a natural experiment. Results indicate that the LF inception and duration significantly raised real per capita income (RPCI)—suggesting not only the success of the LF, but support for the broader notion that privately funded small business initiatives can be used to support economic development of isolated impoverished groups within the US economy.     

Collective versus Random Fining: An Experimental Study on Controlling Ambient Pollution

This paper presents an experimental study oftwo different pollution compliance games:collective vis-à-vis random fining as ameans to regulate non-pointpollution. Using samples from both Costa Ricancoffee mill managers and Costa Rican students,we find that the two games perform equivalentlybut, although they lead to efficient outcomesthrough Nash play in the majority of cases, theobserved frequency of Nash play is lower thantheoretically predicted. Moreover, we rejectthe hypothesis that managers and studentsbehave equally. Off the equilibrium, managerstend to over-abate, whereas students tend tounder-abate. This result suggests theimportance of considering subject pooldifferences in the evaluation of environmentalpolicies by means of experiments, particularlyif those policies involve certain forms ofmanagement decisions.     

On Hegel,imperialism, and structural stagnation

The essentials of the economic theory of imperialism à la Hobson-Luxemburg are anticipated in two paragraphs of Hegel's Philosophy of Right. Marx did not pay attention to this aspect of Hegel's thought, perhaps because it implied a longer survival probability for capitalism than Marx cared to acknowledge. The second part of the paper shows the formal similarity between the economic theory of imperialism and the theory of structural stagnation that was proposed in Latin America in the 1960s. The blindspots and early demise of that theory have the same psychological root as Marx's neglect of Hegel's insights.     

Decision-making time in organizational buying behavior: An investigation of its antecedents

This study reports an empirical investigation focusing on the length of time firms take in making major purchase decisions (DMT) and examines antecedents such as buyclass, firm size, decision-making unit (DMU) size, information sources, and size of the consideration set. Data were provided by a national sample of organizations involved in the purchase of telecommunications systems. Findings suggest that firm size, buyclass, DMU size, information sources, and size of consideration set all significantly affect DMT. Antecedent relationships among the independent variables were also largely as expected. This study provides a starting point for a fertile area of research with important implications for organizational buyers and sellers as well as researchers. She holds a B.S. in Marketing and an MBA from the University of California at Berkeley and a Ph.D. in Marketing from Northwestern University. Her research interests are in the areas of technology diffusion and management as well as consumer behavior, advertising, and macromarketing. She has published in theJournal of Consumer Research, Public Opinion Quarterly, Journal of Business Research, Journal of Macromarketing, European Journal of Marketing, IEEE Transactions on Engineering Management, Telematics and Informatics, andJournal of Economic Psychology. She is a member of the Editorial Policy Board of the Journal of Macromarketing and President of the International Society for Marketing and Development. She received her Ph.D. from the University of Nebraska. Dr. Johnson’s research interests focus on interorganizational relationships in marketing contexts, such as distribution channels or business-to-business marketing with emphasis on cross-culture interorganizational marketing relationships. Dr. Johnson’s research has appeared in theJournal of Marketing, Journal of International Business Studies, Journal of Business Research, andCurrent Issues and Research in Advertising, among other journals and conference proceedings. She has also presented her work at a variety of domestic and international conferences. He received his Ph.D. from the University of Massachusetts at Amherst. His research interests are in the areas of pricing, consumer behavior, and marketing research. He is coauthor ofConsumer Behavior: Concepts and Applications, currently in its fourth edition, and his research has been published inDecision Sciences, Journal of Marketing Research, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Macromarketing, Journal of Retailing, Journalism Quarterly, and other leading journals and publications of professional societies. He holds degrees in engineering and management from India and a Ph.D. in marketing from Northwestern University. Dr. Dholakia’s research deals with technology, innovation, market processes, globalization, and consumer culture. Dr. Dholakia has published over 70 papers in professional journals and proceedings in management, marketing, and technology. Among his books areEssentials of New Product Management (coauthored, Prentice-Hall, 1987).     

Economic returns to schooling in urban China, 1988 to 2001

This study provides estimates of the returns to schooling in urban China over an extended period of economic reforms. We find a dramatic increase in the returns to education, from only 4.0 percent per year of schooling in 1988 to 10.2 percent in 2001. Most of the rise in the returns to education occurred after 1992 and reflected an increase in the wage premium for higher education. The rise is observed within groups defined by sex, work experience, region, and ownership, and is robust to the inclusion of different control variables. The timing and pattern of changing schooling returns suggest that they were influenced strongly by institutional reforms in the labor market that increased the demand for skilled labor. Journal of Comparative Economics 33 (4) (2005) 730–752.