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631.
Price,product information,and purchase intention: An empirical study 总被引:10,自引:0,他引:10
Price, nonprice product information, and purchase intention, together with the intervening variables of perceived price, perceived
quality, and perceived value, are empirically examined. The results indicate that perceived price is positively influenced
by objective price and negatively influenced by reference price. They support the positive price-perceived quality relationship
found in previous studies and, further, show that the influence of price on perceived quality is lessened in the presence
of substantial direct product information. Finally, the results demonstrate that a trade-off between perceived price and perceived
quality leads to perceived value, and perceived value is a primary factor influencing purchase intention.
He received his Ph.D. from the University of Missouri. His primary research interests are in the areas of consumer behavior
and international marketing.
He received his Ph.D. from Purdue University. He has published articles in various business, marketing, and social science
journals. 相似文献
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The trend toward equal emphasis on financial and managerial accounting in the elementary sequence may have peaked in the seventies and is now moving toward an increased coverage of financial accounting. Textbooks utilized at the lower and upper division levels indicate that more attention is being devoted to the decision-making process. 相似文献
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In this note, we correct a technical error in a well-known stabilization analysis in the context of a simple macroeconomic model, formulated as an optimal control problem. This error originated in a slip in an unpublished but widely circulated paper by D.A. Livesey, suggesting a procedure for obtaining a solution to a class of optimal control problems frequently encountered in a stabilization literature. We then propose an ad hoc solution method which makes clear the intuition of the solution to the particular model to which the Livesey method was applied, and of the larger class of models to which it belongs. Our solution is so formulated that the contrast between it and the Livesey result is made transparent. 相似文献
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With the consolidation in banking over the past 20 years, interest in the comparative performance of big and small banks intensified.
This study expands this research and examines the profitability of intermediation (measured by net interest margin or NIM)
through a longitudinal model that uses panel data. Banks are assigned to one of five asset classes for each year of the 1992–2005
period, and the classes serve as the panels. Results show that interest rate effects on NIM vary by asset class, but the presence
of economic effects and fixed effects on NIM depends on the model's specifications. 相似文献