EBEN Goes to Germany

The 9th Annual Conference of the European Business Ethics Network (EBEN) will be hosted by a national EBEN network, Deutsches Netzwerk Wirtschaftsethik (DNWE), in cooperation with a business partner, Deutsche Lufthansa AG. Far beyond the generous support which Lufthansa is providing to organize the event, the company itself stands as a symbol for the conference theme, Working Across Cultures in the Europe of Tomorrow. Working across cultures is part of their everyday business, since Lufthansa operates with 58,000 employees in over 100 subsidiaries all over the world. The authors are members of the EBEN 1996 Programme Committee and represent the host institutions of the conference. Albert Löhr is member of the EBEN Executive Committee, Horst Steinmann is Chairman of the German network of EBEN, Deutsches Netzwerk Wirtschaftsethik.     

Structural changes in EC trade intensities

The European Economic Community has now been in existence for about 20 years. Five years have elapsed since it was enlarged. What progress have the member countries made in the integration of their foreign trade? What would be the repercussions of a southward extension of the EC to take in Greece, Portugal and Spain?

     

Developing the marketing concept in public accounting firms

As the American Institute of Certified Public Accounts relaxes its practice development restrictions, CPA firms find themselves with a need to develop more aggressive approaches to the markets they serve. This paper focuses on the development of a marketing strategy for an illustrative market, that of small, rapidly-growing high technology firms. Results from a telephone survey of company executives serve as the basis for strategy development. In addition, the evaluation of a small firm and its accounting needs are provided in a hypothetical example to dramatize the conclusions. The results suggest that the burden may be on CPA firms to anticipate, recognize, and meet the accounting needs of their clientele.     

Robustness issues in structural equation modeling: a review of recent developments

In structural equation modeling the statistician needs assumptions inorder (1) to guarantee that the estimates are consistent for the parameters of interest, and (2) to evaluate precision of the estimates and significance level of test statistics. With respect to purpose (1), the typical type of analyses (ML and WLS) are robust against violation of distributional assumptions; i.e., estimates remain consistent or any type of WLS analysis and distribution of z. (It should be noted, however, that (1) is sensitive to structural misspecification.) A typical assumption used for purpose (2), is the assumption that the vector z of observable follows a multivariate normal distribution.In relation to purpose (2), distributional misspecification may have consequences for efficiency, as well as power of test statistics (see Satorra, 1989a); that is, some estimation methods may bemore precise than others for a given specific distribution of z. For instance, ADF-WLS is asymptotically optimal under a variety of distributions of z, while the asymptotic optimality of NT-WLS may be lost when the data is non-normal