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61.
Previous research suggests that attitudinal resistance to information that challenges a prior evaluation increases with the amount of information underlying the prior evaluation. We revisit this proposition in a context in which a set of important claims about a target brand are presented either alone—a lower amount of isolated information—or along with other favorable, but less important claims—a higher amount of embedded information. Results from two experiments show that when the challenge occurs immediately after the initial evaluation, a greater amount of embedded initial information does produce greater attitudinal resistance. However, when the challenge occurs after a delay, a lesser amount of isolated information produces greater attitudinal resistance. The findings qualify previous assumptions about the role of prior information in attitudinal resistance, and support a constructive view of judgment revision and attitudinal resistance. 相似文献
62.
Marketers are making increasing use of very brief messages that mention just a brand name or a brand name with a short headline, as in event sponsorship and program endorsements. There has been debate over the effectiveness of these advertising fragments. This paper introduces an approach for controlled testing of the effects of advertising fragments. Using a reaction-time based procedure, we show that a key effect of advertising fragments is to revive established brand associations, even though these associations are not explicitly communicated. This reactivation occurs not only when these names receive focal attention, but also when they receive nonfocal attention. 相似文献
63.
Corporate Environmental Disclosure: Contrasting Management's Perceptions with Reality 总被引:2,自引:0,他引:2
This paper's purpose is to assess how management's perceptions regarding certain aspects of environmental reporting relate to the firm's actual reporting strategy. Toward that end, we propose a model where a firm's environmental disclosure is conditional upon executive assessments of corporate concerns. The study relies on a survey that was sent to environmental management executives from European and North American multinational firms enquiring about the determinants of corporate environmental disclosure. Responses from these executives were then contrasted with their firms' actual environmental reporting practices, which was measured using a comprehensive multi-criteria grid. Results show that there is a relationship between environmental managers' attitudes toward various stakeholder groups and how those managers respond to the stakeholders via the decision to disclose and the actual disclosures made. Our model provides a perspective as to how a firm responds to the numerous stakeholders to whom it must be accountable. This accountability in turn relates to how the company communicates its actions to society in order to achieve or maintain its social legitimacy. 相似文献
64.
Saeed Shobeiri Ebrahim Mazaheri Michel Laroche 《International Journal of Consumer Studies》2015,39(2):172-179
This study investigates how the type of offer sold online (goods vs. services) moderates the relationships between perceived experiential values and customers' attitudes towards the website. A sample of 107 e‐shoppers of services and 110 e‐shoppers of physical goods responded to a survey on their most recent e‐shopping experiences. Results support the majority of hypotheses. It was found that although offering experiential values on the site improves customers' attitudes for both physical goods and services websites, the impact is much stronger in the case of services. Theoretical and managerial contributions are discussed. 相似文献
65.
Michel T. Q. M. Assis Markus Tümpel Maria Raquel Lucas Maria José M. Rainho 《EuroChoices》2023,22(1):37-43
During qualitative research on trust, conducted in a mariculture chain in southern Brazil, the theme of informality emerged spontaneously in most interviews. Although it is difficult to measure, some data and estimates point out that informality is still quite present worldwide, but especially in emerging and developing countries, and this situation was confirmed in the studied supply chain. In analysing the narratives, we noticed that this is a chronic issue which bothers the producers that are properly formalised mainly because of unfair competition, and hinders the organisation of the chain. Some factors foster the persistence of informality, such as family labour and temporary jobs, the low educational level of entrepreneurs, lack of adequate supervision and cultural aspects of producers and their families. We could corroborate the perspectives of modernisation (informality is still persistent), neo-liberal (informal entrepreneurs reject the bureaucracy of an over-regulated market) and post-structuralist (informality is a way of life related to identity, social position and/or resistance against the formal structure) theories. Our research has shown us that the situation found is contributing to a reduction in the number of formal producers and impairing the development of that local supply chain, as well as its sustainability. 相似文献
66.
We develop Bayesian inference for an unconditional quantile regression model. Our approach provides better estimates in the upper tail of the wage distribution as well as valid small sample confidence intervals for the Oaxaca–Blinder decomposition. We analyze the recent changes in the US wage structure using data from the CPS Outgoing Rotation Group from 1992 to 2009. We find that the largest part of the recent changes is explained mainly by differences in returns to education while the decline in the unionization rate has a small impact, and that earnings inequality is rising more at the top end of the wage distribution. 相似文献
67.
Consumers' positive dispositions relating to foreign countries, cultures, and products are an important yet under-researched topic, compared against the volume of research on consumers' negative dispositions towards the same. Cosmopolitanism, conceptualized as a general dispositional orientation reflecting an affinity for cultural diversity and the proclivity to master it, garners increasing attention as a variable for international market segmentation. Empirical studies on cosmopolitanism are scarce, principally due to the absence of scale demonstrating sufficient cross-cultural validity across languages. This research reports on such a validation, across four countries and five languages. Psychometric evaluations entailed a number of techniques, including multigroup confirmatory factor analysis. The results largely confirm the cross-lingual applicability of the cosmopolitanism scale. 相似文献
68.
Chang Han Lee Eunju Ko Henrikki Tikkanen Michel Cao Tuan Phan Gaetano Aiello Raffaele Donvito Sascha Raithel 《Journal of Business Research》2014
Globalization has substantially transformed the fashion industry. Firms that conduct innovative marketing campaigns for SPA brands, also known as fast fashion, are operating worldwide. Because SPA brands tend to have short trend cycles, corporate profitability is sensitive to consumers' attitudinal changes. The authors of this study establish a theoretical framework by examining research trends related to customer equity at home and abroad by delving into the current state of global SPA brands, defining customer equity, developing customer equity measurements, and conducting empirical analyses. This study uses structural equation models to analyze corporate marketing activity effects on customer lifetime value through brand attitude. Although earlier studies identify customer equity as driving value equity, brand equity, and relationship equity, the authors introduce social network equity as another driver. 相似文献
69.
This paper explores the managerial challenges facing firms seeking to build relationships with other network actors while doing business in foreign markets. By taking a critical perspective on an area of increasing importance in both manufacturing and service sectors, that of value co-creation, the paper explores how managers in different cultural contexts make sense of the notion of ‘value’ in inter-organizational B2B relationships between New Zealand service and service-infused supplier firms and buyers in China and India. From an analysis of the interview-based accounts on both sides of the buyer–seller dyad marked differences emerge regarding value-creation within managers' discourse around partnerships, collaboration and cooperation. Our findings suggest that the Indian manager's discursive use of ‘partnership’ draws on service-dominant logic in viewing this type of interaction as a means for co-creating value; they and their New Zealand suppliers are jointly involved in co-creating value within a service system, creating value-in-use. In contrast, the predominant perspective seen in the discourse of Chinese managers is the use of cooperation as a means of making transactions more cost-effective, or to fill gaps in their supply chains, resulting in the creation of transaction-based, co-production of value, which suggests a value-in-exchange orientation. In both cases, there is repeated reference to more peripheral actors whose efforts result in what we interpret as network value creation, based on their interactions with actors within the buyer–seller dyad. 相似文献
70.
The appropriate management of construction projects presupposes a clear comprehension of the structure of the temporary multi‐organization (TMO); however, most of the work on the structuring of TMOs has concentrated either on procurement strategies or the structure of individual organizations. Current approaches, therefore, do not fully consider the roles of all project stakeholders, the informal communications, and the complexity of the client organization. Instead, we argue that the contingency theory contributes to the understanding of the structuring of TMOs. The analysis of 27 recent construction projects allows us to identify two contingency factors and patterns of configuration of the TMO. 相似文献