The impact of adoptive management innovations on medium-sized enterprises from a dynamic capability perspective

ABSTRACT

This paper focuses on the nature of adaptive managerial innovation and its effects on organisational dynamic capabilities. Using an original model based on 16 items and PLS – SEM instrument on a sample of 261 Romanian companies, we conclusively demonstrated that dynamic capabilities are an important determinant for management of innovation. Our study further reveals the positive effects of sensing, absorptive and integrative capabilities upon the innovation process. We consider that our study contributes to the development of pragmatic approaches on organisational dynamic capabilities and management of innovation literature.     

When interruptions can boost sales: An on-line versus memory-based perspective

Consumer research about interruptions either assumes interruption homogeneity or single-product evaluations. To remedy these problematic assumptions, this research explores the interplay between different interruption features (i.e., timing, frequency, and duration) and information processing modes (i.e., on-line versus memory-based) through the lens of impression formation theory. Two experiments show overall evaluations and purchase intentions for single products are highly sensitive to interruption features. For bundled products, this sensitivity disappears, and overall evaluations and purchase intentions remain stable regardless of the interruption's features. These results explain why unexpected marketing outcomes associated with frequent later and short interruptions or one early interruption during a decision process always induce better single-product evaluations. These results also suggest several salesperson-customer interaction strategies for practitioners.