全文获取类型
收费全文 | 473篇 |
免费 | 9篇 |
专业分类
财政金融 | 98篇 |
工业经济 | 32篇 |
计划管理 | 57篇 |
经济学 | 85篇 |
综合类 | 10篇 |
运输经济 | 6篇 |
旅游经济 | 23篇 |
贸易经济 | 128篇 |
农业经济 | 13篇 |
经济概况 | 30篇 |
出版年
2022年 | 2篇 |
2021年 | 2篇 |
2020年 | 2篇 |
2019年 | 11篇 |
2018年 | 7篇 |
2017年 | 9篇 |
2016年 | 10篇 |
2015年 | 10篇 |
2014年 | 11篇 |
2013年 | 56篇 |
2012年 | 16篇 |
2011年 | 21篇 |
2010年 | 14篇 |
2009年 | 13篇 |
2008年 | 9篇 |
2007年 | 10篇 |
2006年 | 19篇 |
2005年 | 17篇 |
2004年 | 13篇 |
2003年 | 8篇 |
2002年 | 17篇 |
2001年 | 10篇 |
2000年 | 18篇 |
1999年 | 11篇 |
1998年 | 14篇 |
1997年 | 11篇 |
1996年 | 9篇 |
1995年 | 6篇 |
1994年 | 10篇 |
1993年 | 11篇 |
1992年 | 4篇 |
1991年 | 6篇 |
1990年 | 5篇 |
1989年 | 7篇 |
1988年 | 11篇 |
1987年 | 8篇 |
1986年 | 5篇 |
1985年 | 7篇 |
1984年 | 10篇 |
1983年 | 5篇 |
1982年 | 9篇 |
1981年 | 4篇 |
1980年 | 3篇 |
1979年 | 2篇 |
1978年 | 2篇 |
1974年 | 3篇 |
1973年 | 4篇 |
1972年 | 3篇 |
1970年 | 1篇 |
1966年 | 1篇 |
排序方式: 共有482条查询结果,搜索用时 255 毫秒
461.
462.
David J. Moore John C. Mowen Richard Reardon 《Journal of the Academy of Marketing Science》1994,22(3):234-243
Previous research has shown that respondents who are exposed to multiple sources featured in an advertising appeal engage
in more diligent processing of the message arguments than those who are exposed to a single message source presenting the
same basic appeal. Other research has demonstrated that the persuasive advantage of an appeal can be significantly diminished
when respondents perceive that the message source is motivated by the compensation received to endorse a product. Using a
2 (Single vs. Multiple Sources)×2 (Paid vs. Unpaid Source) between-subjects factorial design, subjects were shown a print
advertisement for a new multivitamin food supplement. Results showed that subjects exposed to unpaid multiple sources generated
significantly more positive thoughts and attitudes than those exposed to a similar number of sources who were paid to endorse
the product. In contrast, subjects in the single-source conditions showed no significant differences in the number of thoughts
and the strength of attitudes in response to paid versus unpaid message sources. Theoretical and managerial implications of
these findings are discussed.
He holds a Ph.D. from Indiana University in marketing and international business. His research in the field of advertising
and persuasion focuses on attitude theory, social cognition, and emotion. His published work has appeared in theJournal of Marketing Research, Journal of Marketing, Journal of Experimental Social Psychology, Psychology & Marketing, Journal
of Global Marketing, andAdvances in Consumer Research.
His research and writing interests are in the area of managerial and consumer decision making. He is the author of the trade
bookJudgment Calls: High Stakes Decisions in a Risky World (1993) and the textbookConsumer Behavior (1993). He is the author or co-author of more than 60 refereed articles on managerial and consumer decision making in such
publications as theJournal of Marketing Research, Journal of Marketing, Decision Sciences, Journal of the Academy of Marketing Science, Journal
of Public Policy and Marketing, andJournal of Personal Selling and Sales Management.
He holds a Ph.D. from the University of Georgia. His research in the field of attitude and persuasion, the self-concept and
social memory has appeared in a number of journals including theJournal of Personality and Social Psychology, Journal of Experimental Social Psychology, Social Cognition, Psychology & Marketing,
Journal of Marketing Research, andAdvances in Consumer Research. 相似文献
463.
464.
James C Moore 《Journal of Economic Theory》1983,29(1):120-160
An axiom system is presented for a measurement structure incorporating homothetic and “Gorman polar form” weak orders as special cases. Representation theorems establish: (1) an operational method of constructing a numerical representation of such structures, and (2) that cardinal, rather than ordinal, measurement is obtained in that: (a) a class of elements is identified in the domain of the weak order which can play the same role as a yardstick in the measurement of length, and (b) the representation obtained is generally a ratio scale. Some simple special cases are also developed as are some implications for the theory of demand. 相似文献
465.
466.
A MEASURE OF STRUCTURAL CHANGE IN OUTPUT 总被引:5,自引:0,他引:5
This article proposes a method of characterizing the growth process using two parameters, a production index measuring growth, and a structural change index measuring the changes in the composition of output. It discusses the properties of the structural change index that is developed, including its relation to the bias in growth rates measured by conventional index numbers. It then applies the measure to an examination of Yugoslav industry for the period 1952–71. 相似文献
467.
William L. Moore 《Journal of Business Research》1982,10(2):217-236
A comparison of different methods of building joint spaces indicates significant differences across both product classes and modeling techniques in the ability to predict preferences for validation brands. Perceptual spaces constructed with discriminant analysis combined with vector representations of preference gave the best predictions across the product clases analyzed. Also, segment-specific perceptual spaces did not, in general, improve the predictive ability of the models studied. 相似文献
468.
Economic conditions have placed increased importance upon rigorous financial analysis. In order to determine which analytical techniques are currently emp loyed by management, a questionnaire was sent to each fm on the May 1980, FORTUNE 500 list. The researchsought to establish a profile of the respondents' organizational structure and to identify the primary procedures used in risk assessment, working capital management, capital budgeting, and operations research modeling. The results do suggest a basic profile of the more active employers of analytical techniques. Relatively sophisticated capital budgeting procedures appear to be accepted across most industries, and many firms support their decision making with a "package" of formal tools. 相似文献
469.
470.