Advertising strategies for brand image repair: The effectiveness of advertising alliances

Advertising alliances are an effective shortcut to increase brand awareness and improve brand image. However, few studies have compared the effectiveness of advertising alliances with traditional (single-brand) advertising. Thus, this study focuses on a specific type of brand beliefs – namely, brand personality – and compares the ability of advertising alliances and traditional advertising to strengthen positive traits and downplay negative traits for a real brand in need of image repair. The results show that the advertising alliance is considerably more effective in upgrading positive brand personality traits than single-brand advertising. Importantly, this superior effect remained one week after exposure. The choice of advertising strategy had no effect on negative brand personality traits. Implications for advertising management are discussed.     

Comparison of equilibrium actions and payoffs across players in games of strategic complements

This paper provides sufficient conditions for comparing the choices of different players in games of strategic complements. The main results require a weak ordering relation on the best responses of players in the game and their constraint sets. Under additional restrictions, we can also compare their relative payoffs. We offer three applications of our idea to industrial organization and new models of behavioral economics. Specifically, we study horizontal mergers in oligopolies, competition among firms with differentiated demands and costs of production, and a model of biased perceptions.     

Systemic risk contributions: A credit portfolio approach

We put forward a framework for measuring systemic risk and attributing it to individual banks. Systemic risk is coherently measured as the expected loss to depositors and investors when a systemic event occurs. The risk contributions are calculated so as to ensure a full risk allocation among institutions. Applying our methodology to a panel of 54–86 of the world’s major commercial banks for a 13-year time span with monthly frequency not only allows us to closely match the list of G-SIBs; we can also use individual risk contributions to compute bank-specific surcharges: systemic capital charges as well as countercyclical buffers. We therefore address both dimensions of systemic risk – cross-sectional and time-series – in a single integrated approach. As the analysis of risk drivers confirms, the main focus of macroprudential supervision should be on a solid capital base throughout the financial cycle and de-correlation of banks’ asset values.     

The potential trade effects of an FTA between the EU and Russia

The Potential Trade Effects of an FTA between the EU and Russia.- This paper analyzes some of the potential economic effects of free trade agreements between the EU and Russia and the other European CIS countries using standard indicators of trade patterns. It confirms that it would not be feasible for the EU to conclude such an agreement with Russia alone. It is also shown that, if the current high tariff levels are maintained in the CIS countries, they may not benefit from an agreement with the EU. More generally, the authors question the economic motivation for countries such as Russia in seeking free trade agreements with industrial countries which already have low levels of external protection.     

Stakeholder Perspectives on CSR of Mining MNCs in Argentina

This article examines the conceptualisation of corporate social responsibility (CSR) in the context of mining multinationals (MNCs) in Argentina. It explores the suitability of CSR for addressing social, environmental and economic issues associated with mining in the country. The study is based on interviews with four stakeholder groups in the country: government, civil society, international financial organisations, and mining industry. These are analysed using content and interpretative techniques and supplemented by the content analysis of secondary data from headquarters of mining MNCs. Using the concept of corporate social responsibility orientation (CSRO), the study contrasts the perceptions of major stakeholders and examines adaptation of mining companies’ CSRO to local context. It reveals that the CSRO of mining managers in Argentina differs from CSRO developed by global headquarters; and in Argentina companies “negotiate” economic, environmental and legal dimensions of CSR with the government. Although companies “negotiate” philanthropic responsibilities with the communities, ethical responsibilities are defined by the headquarters and not negotiated locally. The analysis suggests that environmental duties are the critical element of CSR in the mining sector in Argentina. This study treats environment as a separate dimension of corporate responsibility defined as to do “what is safe for the environment”.     

Market response to policy initiatives during the global financial crisis

This paper examines the impact of macroeconomic and financial sector policy announcements in the United States, the United Kingdom, the euro area, and Japan on interbank credit and liquidity risk premia during the recent crisis. Overall, policy interventions were associated with a reduction in interbank risk premia, most significantly for recapitalization programs. By contrast, decisions to bail out individual banks in an ad hoc manner or let them fail were accompanied by a significant rise in interbank risk premia. Most policy announcements had international spillovers. These results are broadly robust to using alternative measures of financial distress and varying the size of the event window.     

Shared autonomous vehicles and their potential impacts on household vehicle ownership: An exploratory empirical assessment

Emerging transportation technologies have the potential to significantly reshape the transportation systems and household vehicle ownership. Key among these transportation technologies are the autonomous vehicles, particularly when introduced in shared vehicle fleets. In this paper, we focus on the potential impact that fleets of shared autonomous vehicles might have on household vehicle ownership. To obtain initial insights into this issue, we asked a sample of university personnel and members of the American Automobile Association as to how likely they would consider relinquishing one of their household's personal vehicles if shared autonomous vehicles were available (thus reducing their household vehicle ownership level by one). For single-vehicle households, this would be relinquishing their only vehicle, and for multivehicle households (households owning two or more vehicles) this would be relinquishing just one of their vehicles. Possible responses to the question about relinquishing a household vehicle if shared autonomous vehicles are present are: extremely unlikely, unlikely, unsure, likely, and extremely likely. To determine the factors that influence this response, random parameters ordered probit models are estimated to account for the likelihood that considerable unobserved heterogeneity is likely to be present in the data. The findings show that a wide range of socioeconomic factors affects people's likelihood of vehicle relinquishment in the presence of shared autonomous vehicles. Key among these are gender effects, generational elements, commuting patterns, and respondents' vehicle crash history and experiences. While people's opinions of shared autonomous vehicles are evolving with the continual introduction of new autonomous vehicle technologies and shifting travel behavior, the results of this study provide important initial insights into the likely effects of shared autonomous vehicles on household vehicle ownership.     

Investigation of current perspectives for NHS Wales sustainable development through procurement policies

Public sector procurement has to operate under the pressure of policies and strict budgets. This paper examines the current perspectives of the NHS Wales Shared Services Partnership (NWSSP) on sustainable procurement policies. In particular, it investigates the adoption levels of the sustainable procurement policies of buyers (NHS Wales), examines the level of engagement of small- and medium-sized enterprises (SMEs) with NHS Wales, and explores the support for the existing sustainable procurement function through order processing analysis of catalogue coverage.     

What are you?: pragmatic,self-confident, #hashtag or a vital senior? Using marketing to curb alcoholism and encourage healthy consumption!

From a public administration approach, alcohol consumption is responsible for 3.8% of overall mortality. From a private approach, companies in the alcohol industry are faced with increasing competition, which forces them to focus their business more while promoting responsible consumption.

In this scene, an empirical investigation was carried out to determine the individual and environmental factors with most impact on alcohol consumption in the Spanish market. 1031 valid responses were obtained. Using multivariate techniques, four different consumer groups of highly alcoholic vs. slightly alcoholic beverages were identified: Pragmatic group; Self-confident group; #hashtag group and Vital Seniors group. Based on the variables (individual and environmental) that significantly define each cluster, two groups of managerial implications were stated: (i) four to recommend private managers how to reach each cluster of alcohol consumers; (ii) three to recommend public authorities how to deal with the most problematic areas (curb alcoholism & encourage healthy consumption).     

Evaluation of the Effects of Education on Job Satisfaction: Independent Single-Equation vs. Structural Equation Models

Independent single-equation models and structural equation models are used to analyze both direct and indirect impacts of education length, and of the match between education and employment, on job satisfaction after controlling for individual-specific and job-specific attributes, including health status and wages. The main results show that: (1) education/job mismatches, both in level and domain, reduce utility from work irrespective of schooling years and other individual/job characteristics; (2) the effects of education on job satisfaction are mainly indirect effects transmitted though the influence of schooling on workers’ health status, wages and other observable job characteristics; and (3) neglecting the structure of covariance among the determinants of job satisfaction results in upward bias in the estimation of the direct effect of schooling length, and in downward bias in the estimates for the effects of other personal circumstances.