Birds of a feather flock together…definition,role and measure of congruence: An application to sponsorship

Congruence has long been discussed in the context of brand extensions and advertising, particularly in terms of celebrity endorsement. Although just as relevant for sponsorship, the examination of this concept in that context is more recent, despite evidence that it plays a significant role in determining the effectiveness of this particular communication technique. In this paper, the authors argue in favor of conceptualizing congruence as a bidimensional construct, consistent with previous research. A scale to capture this important construct is subsequently developed and validated in two separate countries. © 2007 Wiley Periodicals, Inc.     

The political economy of exchange rates: The case of the Japanese yen

This paper sets out a political economy model of strategic exchange rates, focusing on the importance of external pressures. In our approach, an exchange rate depreciation is shown to be analytically equivalent to an export subsidy and an import tax. Thus lobbying for exchange rate policy is akin to lobbying for trade policies. Applying our model to the recent history of the Japanese yen, we show that pressures from the US government can theoretically contribute to an appreciation of the Japanese yen. In addition, the yen will still appreciate even if we assume that the Japanese international firms are Aoki-type J-firms.     

A Lévy HJM multiple-curve model with application to CVA computation

We consider the problem of valuation of interest rate derivatives in the post-crisis set-up. We develop a multiple-curve model, set in the HJM framework and driven by a Lévy process. We proceed with joint calibration to OTM swaptions and co-terminal ATM swaptions of different tenors, the calibration to OTM swaptions guaranteeing that the model correctly captures volatility smile effects and the calibration to co-terminal ATM swaptions ensuring an appropriate term structure of the volatility in the model. To account for counterparty risk and funding issues, we use the calibrated multiple-curve model as an underlying model for CVA computation. We follow a reduced-form methodology through which the problem of pricing the counterparty risk and funding costs can be reduced to a pre-default Markovian BSDE, or an equivalent semi-linear PDE. As an illustration, we study the case of a basis swap and a related swaption, for which we compute the counterparty risk and funding adjustments.     

Conceptualizing leadership across cultures

In this article, we summarize research on how the meaning of leadership varies systematically across cultures, and describe the conflict in the literature between the quest for universals and the identification of cultural contingencies in leadership theory. We review the literature on the relationships between cultural dimensions and leadership, and discuss implications of this range of research for management practice.     

Organisational change, technology, employment and skills: an empirical study of French manufacturing

This paper analyses the correlations between technological change,organisational change and skill change using a survey on organisationalchange in manufacturing firms conducted in 1993. Considerablediversity is allowed for in terms of the measure of technologicaland organisational change, and the analysis shows a positivecorrelation between technological change and reorganisations,whatever their types. The paper then analyses the relationshipsbetween these changes and the employment behaviour of firms.It shows that changes in the required skills and in the occupationalstructure of firms are more closely connected to organisationalthan to technological change. Although organisational changeaffects the work content and skill requirements of blue collarworkers, it is mainly indirect workers that are affected interms of the number employed. Finally, the analysis shows thattechnology tends to stabilise the workforce whereas the movetowards the model of ‘flexible enterprise’ favoursits renewal.     

“I just don’t feel comfortable speaking English”: Foreign language anxiety as a catalyst for spoken-language barriers in MNCs

Over the last two decades, the impact of language standardization in MNCs has attracted considerable research attention. However, although the current IB literature strongly suggests that the introduction of English can cause a significant barrier, we still have not fully understood the micro-foundations of such barriers. We conducted an inductive study and interpret our findings using an interdisciplinary approach drawing from both IB related research as well as research from the field of linguistics and language studies. We propose that a major challenge for MNC employees is the foreign language anxiety they typically experience in a non-native language. It is manifest in communication avoidance and withdrawal, as well as code-switching. Our findings indicate that such communicative behaviors can have a considerable impact on interpersonal communication, affecting both the content and relationship dimension. Our study contributes to emerging research on the role of anxiety-related factors as micro-foundations of language barriers and provides a so far rather neglected starting point for firms to reduce the language barrier in corporations.     

Summits,Riots and Media Attention: The Political Economy of Information on Trade and Globalisation

Supply of information has increased rapidly through the growth of commercial media and technological innovations. Yet economists still blame anti‐globalists’ demonstrations and public opposition to trade liberalisation on poor information. This paper analyses how the structure of the media industry affects the distribution of information on trade policy and globalisation. We present an empirical analysis of Belgian media reporting on trade policy and globalisation over the 1999–2002 period, supports these hypotheses and finds strong negative bias in media coverage. Moreover, we find that media coverage of trade policy and globalisation is highly concentrated around summit meetings of political leaders. Media attention in the popular press is heavily influenced by riots and demonstrations at summits. The paper points at important implications for public information on trade policy and globalisation and for economists.     

Epidemiology of unintentional drowning in a metropolis of the French Mediterranean coast: a retrospective analysis (2000–2011)

Drowning affects more than 500,000 people worldwide and is responsible for at least 350,000 deaths each year. In France, 1235 drowning resulting in 496 deaths were recorded in the summer 2012. This retrospective study has investigated the epidemiology of drowning in the city of Marseille (South of France) between 2000 and 2011. We identified 449 cases of unintentional drowning. The highest incidence was found among males with a median age of 36 years. The incidence was 5.3 victims per 10,000 inhabitants with a mortality rate of 1.2 per 10,000. These accidents occurred mainly at sea (89%) and during the summer season. A majority of drowning victims (69%) were admitted in a hospital. This is the only study in France to analyse data on drowning throughout the year and over a long period. Drowning is a serious condition burdened by 22% of victims who die.     

Continuous mobile banking usage and relationship commitment – A multi-country assessment

Although conducting banking transactions via mobile phones, smart phones and tablets has become popular in many countries, major gaps exist in our understanding of those who use this technology, particularly how experienced users perceive mobile banking. Drawing from the literature on mobile banking adoption, continuous usage behavior and post-adoption of technology behavior, the authors shed light on the nature of experienced mobile banking users’ relationship commitment (RC) with their bank and personal finances. The study reveals changes in commitment and shows that mobile banking offers substantial added value to users. Overall, this research will help managers better understand the importance of mobile banking services in the light of customer RC.     

Characteristics of strong territorial brands: The case of champagne

While most brands belong to individual enterprises, some brands are collective and based in a single territory. This paper, based on qualitative research, examines the characteristics of these territorial brands using the case study of the wines of Champagne in France. Employing a series of primary data sets and past studies the paper first explores the nature of the territorial brand (including its overarching nature and emergent development), then develops an analysis of the preconditions for strong territorial brands. The proposition is that these include a specific type of brand manager, a definite willingness to co-operate, a common mythology and local engagement. The paper considers goods that are inseparable from their origin whereas prior literature focuses only on services of this type. This paper also provides insights for marketers of territorial products in terms of how to ensure their success both in local and global markets as well as how to leverage the origin appropriately.