A Subcultural Analysis of the Brazilian Knowledge Industry: When Nation,Industry, and Organizational Cultures Collide

ABSTRACT

This exploratory research seeks to better understand the relationship between national and industry culture, concentrating particularly on the case of the Brazilian knowledge industry. Perceptions of real and ideal corporate values were obtained from 98 professional and managerial staff from Brazil and 40 from the United States. The results were also compared to those of a multi-industry Brazilian sample reported in Nelson and Gopalan (2003 Nelson , R. E. , and Gopalan , S. ( 2003 ). “Do Organizational Cultures Replicate National Cultures?” Organization Studies , Vol. 4 , pp. 115 – 152 . [Google Scholar]). The Brazilian knowledge industry respondents' view of their organizational culture was much more favorable than the US knowledge industry respondents' perceptions. The Brazilian knowledge industry sample also contained unique subcultures that varied by employment regime and favorably reflected on the industry's ability to adapt to modern trends. This configuration of results does not clearly favor any of the major theories of organizational culture but suggests a complex pattern of interaction between country, industry, industry position, and employment regime. The results do, however, suggest that interaction effects of country by industry may be much stronger than the main effects of either industry or nation.     

A Holistic Approach to Understanding the Use of Travel Guidebooks: Pre-, During,and Post-Trip Behavior

This study proposed a holistic approach to understanding the usage of travel guidebooks. Guidebooks were revealed to outperform other travel information sources in the stages of “during” and “post-travel” but lost their competitiveness in the pre-trip planning to the Internet, especially on the search for information on destination and accommodation. A factor analysis on an 18-item instrument concluded that travelers possess six underlying need dimensions when using guidebooks: reflective, security, confirming, destination, itinerary, and functional needs. Therefore, recommendations were provided for practitioners to reconsider the positioning of travel guidebooks when formulating product development and marketing strategies.     

Inducible or Not—A Telltale from Two Movies

By content analyzing two movies, Crocodile Dundee (1986) and Australia (2008), this paper empirically examined some arguments found in the extant literature that are related to film-induced tourism. Crocodile Dundee usually received the accolade of inducing tourism, while Australia was copromoted by Tourism Australia to help revive the dwindling tourist arrivals. This paper does not suggest which movie induces more tourism to Australia. Rather, through comparison and identification of differences, it tries to explore the factors that might be associated with tourism-inducible film. After decomposing two films into individual temporal segments, 583 shots of Crocodile Dundee and 2,604 shots from Australia were extracted and analyzed respectively. The findings indicate that Crocodile Dundee had relatively more landscape scenes and longer duration per shot by including less cuts (visual information) than Australia. Suggestions for future research in this area and marketing potential are also briefly examined.     

Land‐use change trajectories up to 2050: insights from a global agro‐economic model comparison

Changes in agricultural land use have important implications for environmental services. Previous studies of agricultural land‐use futures have been published indicating large uncertainty due to different model assumptions and methodologies. In this article we present a first comprehensive comparison of global agro‐economic models that have harmonized drivers of population, GDP, and biophysical yields. The comparison allows us to ask two research questions: (1) How much cropland will be used under different socioeconomic and climate change scenarios? (2) How can differences in model results be explained? The comparison includes four partial and six general equilibrium models that differ in how they model land supply and amount of potentially available land. We analyze results of two different socioeconomic scenarios and three climate scenarios (one with constant climate). Most models (7 out of 10) project an increase of cropland of 10–25% by 2050 compared to 2005 (under constant climate), but one model projects a decrease. Pasture land expands in some models, which increase the treat on natural vegetation further. Across all models most of the cropland expansion takes place in South America and sub‐Saharan Africa. In general, the strongest differences in model results are related to differences in the costs of land expansion, the endogenous productivity responses, and the assumptions about potential cropland.     

The power of stereotyping and confirmation bias to overwhelm accurate assessment: the case of economics,gender, and risk aversion

Behavioral research has revealed how normal human cognitive processes can tend to lead us astray. But do these affect economic researchers, ourselves? This article explores the consequences of stereotyping and confirmation bias using a sample of published articles from the economics literature on gender and risk aversion. The results demonstrate that the supposedly ‘robust’ claim that ‘women are more risk averse than men’ is far less empirically supported than has been claimed. The questions of how these cognitive biases arise and why they have such power are discussed, and methodological practices that may help to attenuate these biases are outlined.     

Customer perception and response to ethical norms in legal services marketing

The study here examines the relationship between ethical marketing norms, relationship quality (RQ), and commitment in the context of legal services. Through a survey of customers of legal services providers in Malaysia, data were collected. Results from a standard analysis of data show that the four dimensions of ethical marketing norms contribute significantly and explain a significant amount of variance in RQ and commitment. The results further show that three dimensions of ethical norms namely price and distribution norm, information and contract norm, and general honesty and integrity norm are significantly associated with relationship quality and commitment. Product and promotion norm has no significant relationship with relationship quality and commitment. RQ plays a mediating role in the relationship between marketing norms and commitment. The study reveals that the same three dimensions of marketing norms predict both RQ and commitment, and are useful for effective legal services marketing. These findings lead to research, managerial, contextual and policy implications that conclude the paper.     

The effects of agricultural policy on supply and productivity: Evidence from differential changes in distortions

Incentives in agriculture are highly distorted. It has long been argued that these distortions were a key explanation for differences in supply and productivity across countries, but the empirical evidence is limited. We revisit this issue using data on policy distortions across 63 countries for the period 1961–2011. We estimate the effects of differential changes in agricultural distortions across countries on supply and productivity. We highlight concerns in our analysis and previous work about endogeneity that biases the estimated effect downward—countries that lose comparative advantage are likely to increase support for agriculture. We address these concerns by including country and region-time fixed effects, along with a rich set of controls. Overall, we find evidence that enhanced incentives through policy changes can increase the rate of production growth, with about half of the increase due to productivity increases. This result is strongest in Sub-Saharan Africa where anti-agricultural policies on exports were reduced and in Europe where pro-agricultural policies on imports were reduced, driven largely by external pressure. Endogeneity appears to be strongest in Asia where countries have followed the typical pattern of raising support for agriculture during industrialization due to a rising farm-urban income gap.