Investigating the Effectiveness of Repositioning Strategies: The Customers’ Perspective

An effective repositioning means the target customers have developed a positive and favorable perception of the altered product offerings and satisfied with service delivery. Passengers of an Australian carrier were surveyed to determine whether its repositioning strategies have been effective. The findings reveal that passengers define product characteristics differently from industry and academia, resulting in a knowledge discrepancy, which in turn has a significant impact on the formulation of positive and favorable perception and satisfaction. We suggest an effective repositioning lies in managing consumers' knowledge strategically to minimize the knowledge gap.     

A review of national arrangements for consumer influence in product safety standardization in the EEA

Abstract

Cooperation between the EC and the EFTA countries in the European Economic Area (EEA) should, among other things, enable consumers to participate in and influence standardization. The EC New Approach presupposes the elaboration of standards to interpret or fill out the special safety provisions of various directives. The notion of safe products according to the Product Safety Directive can be supported by drafting relevant safety standards. Swedish experiences in some product fields show that results can be achieved through expert consumer participation. Consumer influence on standardization is a matter of great importance for product safety in the future.     

The impact of the 2004 EU enlargement on the performance of service enterprises in Germany’s eastern border region

We consider the impact of the 2004 EU enlargement on enterprise performance and the exporting behavior of German service enterprises in Germany’s eastern border region. Our results from regression adjusted difference-in-differences estimators combined with matching and panel data from official statistics suggest that the EU enlargement had a negative impact on the turnover and export intensity of large enterprises in the border region. For small enterprises, we find an annual increase in turnover by 2.3% in 2004 and an annual decrease in profitability by 1.5 and 1.9 percentage points in 2004 and 2005, respectively.     

Is practice aligned with the principles? Implementing New Urbanism in Perth,Western Australia

New Urbanism is a recent American reform approach to urban development, which attempts to reduce car dependence through traditional design qualities such as connected streets with paths, higher density and mix with local centres. The Western Australian State Government has developed ‘Liveable Neighbourhoods’, which is a context-specific design code based on new Urbanist principles. This design code has been applied in the development of several dozen new neighbourhoods in Perth over the last decade. This paper shows that these developments do create more local walking but are no different to conventional suburban development in their regional car dependence. The causes of this are pursued in terms of a gap between principles and practice.     

Product liability and product safety-complementary approaches to consumer safety. Some observations of the situation in the EEA

Abstract

In this paper the author asserts that product liability and product safety are complementary instruments to achieve a safer environment for consumers. Whereas legislation on product liability has a remedying function, legislation on product safety has a preventive one. The present situation in the EEA countries as regards the implementation of the Council Directives on Product Liability and Product Safety is summarized as well as the basic content of the Directives. It seems that almost all EEA countries have implemented the Liability Directive. The EFTA countries probably have-in comparison with the EU countries-to some extent a more positive implementation approach. It is too premature to foresee how the EEA countries will implement the Product Safety Directive of June 29, 1994. However, for many years most West European countries have had rules regulating product safety. The product safety policy in the EEA countries has been enhanced by co-operation within the OECD, the EU and the EFTA. Market control co-ordination will be an important part of the EEA efforts in the future to increase safety for consumers.     

Motivation and Acceptability Norms of Human-Caused Sound in Muir Woods National Monument

Acceptability of sound, natural or human-caused, was predicted to vary by an individual's motivation for quiet at Muir Woods National Monument. This study used a dose-response methodology where visitors (n = 157; response rate = 54%) listened to five audio recordings varying in the percentage of time that human-caused sound was louder than natural sound (percent time above). Visitors then rated the acceptability (pleasing to annoying) of each recording. Cluster analysis was used to segment individuals into three homogenous groups based on their motivations (i.e., low, moderate, and high motivation for quiet) for visiting the park. Results indicated that as percent time above natural sound increased, visitor ratings of human-caused sound decreased. Reactions to human-caused sound also decreased as motivation for quiet increased. Consensus regarding the acceptability of sound was greatest when the percent time above natural sound was lowest (i.e., quietest sounds). Recommendations are offered for setting standards to meet soundscape objectives.     

Examining the influence of servant and entrepreneurial leadership on the work outcomes of employees in social enterprises

Abstract

The present study examines the relative influence of two distinct leadership styles, servant leadership and entrepreneurial leadership, on the organizational commitment and innovative behavior of employees working in social enterprises. Analyzing data from 169 employees and 42 social entrepreneurs, we found that, although servant leadership was positively related to followers’ organizational commitment, the relationship between entrepreneurial leadership and organizational commitment was insignificant. In contrast, whilst we found evidence that entrepreneurial leadership was positively related to followers’ innovative behavior, the relationship between servant leadership and employees’ innovative behavior was insignificant. Our research contributes to the underdeveloped literature on leadership in social enterprises by exploring the relative effectiveness of different leadership styles (namely an entrepreneurial leadership style and a servant leadership style) in promoting follower work attitudes and behaviors in social enterprises. In addition, our research demonstrates the importance of leadership over and above followers’ individual differences such as pro-social motivation and creative self-efficacy.     

Information, the Dual Economy, and Development

We examine the interactions between different institutional arrangements in a general equilibrium model of a modernizing economy. There is a modern sector, where productivity is high but information asymmetries are large, and a traditional sector where productivity is low but information asymmetries are small. Consequently, agency costs in the modern sector make consumption lending difficult, while such lending is readily done in the traditional sector. The resulting trade-off between credit availability and productivity implies that not everyone will move to the modern sector. In fact, the laissez-faire level of modernization may fail to maximize net social surplus.
This situation may also hold in the long run: in a dynamic version of the model, a "trickle-down" effect links the process of modernization with reduction in modern sector agency costs. This effect may be too weak and the economy may get stuck in a trap and never fully modernize. The two-sector structure also yields a natural theoretical testing ground for the Kuznets inverted-U hypothesis: we show that even within the "sectoral shifting" class of models, this phenomenon is not robust to small changes in model specification.