Media visibility and corporate social responsibility investment evidence in Spain

Despite the extensive research in both the determinants and the results of corporate social responsibility (CSR), relatively few studies have considered extra-legal institutions as potential determinants of CSR. Our work fills this gap by looking at how media attention affects CSR over a long-term period in a continental European setting. Our results show that media coverage positively affects CSR. Additional scrutiny triggered by media coverage encourages dominant owners to signal their commitment to limiting self-dealing transactions and their orientation toward stakeholders' needs through CSR investments. Additionally, our results reveal that this signaling device offers greater benefits and lower costs in firms where controlling owners show a voting-cash flow wedge. Our results are relevant to different actors such as investors, auditors, and policy makers as they provide solid evidence that media coverage is an important driver of CSR orientation in a continental European setting.     

Inductive research in last-mile delivery routing: Introducing the Re-Gifting heuristic

The last-mile problem presents a daunting challenge for many logistics service providers, especially some 7000 small, localized operations for whom the cost of complex software solutions is often prohibitive. As a result, last-mile dispatchers rely on simple heuristics to ensure adequate customer service at an acceptable cost. This research effort extends prior qualitative work by developing and testing a simple vehicle routing heuristic, based on behaviors observed in practice, that prioritizes customer service over cost against other simple vehicle routing heuristics across a variety of environments using simulation. The results support the inclusion of a customer service focus in vehicle routing and the addition of such heuristics to existing algorithm portfolios, specifically in urban areas with well-developed highway systems.     

E-commerce sellers' ratings: Is user feedback adequate?

The literature on the theory of public procurement points out two well-known informational problems arising out of information asymmetry: (i) adverse selection and (ii) moral hazard. To reduce these issues and foster credibility and trust in the procurement process while maintaining quality and efficiency in public procurement, e-procurement platforms have turned to reputation or rating systems. Therefore, the research and design of such rating systems are crucial. In this study, we discuss the theoretical underpinnings of procurement and employ the information-theoretic, regression analysis, artificial neural network and principal component analysis (PCA) approaches to estimate the weights of the variables entering the rating system. Using real data from Government e-Marketplace, a business-to-business public e-commerce portal, we empirically determine the weights of the rating variables derived from the transaction-level and user feedback data for sellers. The weights obtained from the PCA are the most applicable compared with the other three methods. We compare the old rating system with the newly proposed design using the Wilcoxon signed-rank test. This results in a statistically significant difference between the two ratings. The canonical correlation and Wilks' trial reveal that the ratings derived from transaction-level data and user feedback are uncorrelated to a great extent. Hence, considering only transaction-level data or user feedback is unlikely to divulge sellers' intrinsic worth. E-commerce platforms can use this approach to quickly implement methods to obtain rating scores on a real-time basis for sellers on online platforms.     

Beyond radical affordability in the base of the pyramid: The role of consumer self-confidence in product acceptance

When developing products and services for base of the economic pyramid (BoP) consumers, it has been widely assumed that organizations must set extremely low prices that are dependent on substantial product acceptance and economies of scale. However, such pricing is often not feasible. Growing evidence suggests that more moderate price levels are needed for organizations to viably serve the needs of low-income consumers. However, price sensitivity is less understood in low-income contexts. To promote the success of social enterprises through fresh insight, we reexamine the extremely low-price BoP assumption by investigating product acceptance among low-income consumers using two experiments in Latin America. Results reveal that a belief in one's capabilities to make effective consumption decisions, consumer self-confidence, helps explain the acceptance of moderately-priced products. Discussion highlights directions for stimulating acceptance of socially beneficial products in low-income contexts.     

Humor and cognitive responses to advertising stimuli: A trace consolidation approach

Despite the predictions of several attitude change theories, most empirical research suggests that humorous communications are no more persuasive than their serious counterparts. The present study adopted a trace consolidation theory approach and tested the hypothesis that humorous appeals are more persuasive than serious appeals when time for trace consolidation is allowed. The trace consolidation theory hypothesis was supported most directly by shifts in cognitive responses. On some measures, sex differences were also observed. Specifically, males were found to be more susceptible than females to the humorous persuasive appeal.     

Voting patterns of big eight representatives in setting accounting and auditing standards

The “Big Eight” accounting firms are alleged to dominate the setting of accounting and auditing standards. This paper identifies the recent criticisms and reviews the standard setting procedures of the APB, FASB, and the ASB. The results of five empirical studies designed to investigate the alleged domination issue are summarized. The conclusion drawn is that there is no empirical evidence to indicate that the Big Eight collectively govern the accounting and auditing standard-setting process.     

On the relationship between migration and fertility

The relationship between migration and fertility is examined. The author proposes an alternative model to those used previously and applies it to data from the 1973 National Demographic Survey of the Philippines. The model assumes that although the fertility of migrants declines initially because of economic and psychological hardships, it rises subsequently as migrants become settled in their new environment.