Using Best–Worst Scaling Methodology to Investigate Consumer Ethical Beliefs Across Countries

This study uses best–worst scaling experiments to examine differences across six countries in the attitudes of consumers towards social and ethical issues that included both product related issues (such as recycled packaging) and general social factors (such as human rights). The experiments were conducted using over 600 respondents from Germany, Spain, Turkey, USA, India, and Korea. The results show that there is indeed some variation in the attitudes towards social and ethical issues across these six countries. However, what is more telling are the similarities seen and the extent to which individual variation dominates observable demographics and country-based variables. Pat Auger is Associate Professor at the Melbourne Business School. Timothy M. Devinney is Professor and Director of the Centre for Corporate Change at the Australian Graduate School of Management. Jordan J. Louviere is Professor of Marketing at the University of Technology, Sydney.     

Towards a rationale for integrating consumer and citizenship education

Despite the importance of consumer education and citizenship education in contemporary societies, there has been little attempt to bring together the studies of these two fields to understand the developments in which they share an interest. After defining the parameters of consumer education and citizenship education, this paper will begin to develop a rationale for integrating consumer education and citizenship education, striving to identify synergies that could lead to revised consumer education curricula such that people are prepared to be citizens first and consumers second; that is, consumer-citizens.     

Discrete choice models of firms’ strategic decisions

This paper outlines the methods and applications related to the nascent area of empirical discrete games in marketing. Many key strategic decisions firms make involve discrete choices such as deciding the location of a new store, determining where in product space to position a product, or what options to offer in a service contract. These decisions are fairly complex and typically involve the consideration of a number of demand, cost, and competitive factors. What makes these discrete choices particularly interesting (and challenging to analyze) is that they are interrelated with the choices of other firms because firms take into account the actions of their competitors when making their own decisions. We describe the basic problem of dealing with interrelated discrete choices in a game-theoretic framework and present the various estimation methods available. A discussion of the existing applications and future research opportunities concludes the article.