加大消费经济研究领域的拓疆力度

我国第一个消费经济专业理论刊物《消费经济》至今已有20年了。20年来这份刊物为经济学拓展一片新的研究园地,为培养一支新的经济学研究队伍,为促进我国经济的发展作出了不可忽视的贡献。在此我作为受益人谨向以尹世杰教授为杰出代表的消费经济学的创始者致以崇高的敬意!向邓国用副教授等编辑们长期以来不计名利、任劳任怨为《消费经济》办刊质量的不断提升所做出的奉献致以深深的谢意!《消费经济》本着“研究消费理论,指导生产经营,提供消费信息,引导居民消费”的办刊宗旨,20年来对推进、推广社会主义消费经济理论研究,促进社会主义两个文…     

基于消费行为变化的员工福利激励模式研究

知识经济的到来,传统的福利模式逐渐失去了激励作用。本文从消费行为变化的角度出发,分析了消费行为变化的趋势,指出弹性福利可以适应这种变化的原因,并对弹性福利模式的设计实施进行了初步研究。     

Cross-cultural and cognitive aspects of web site navigation

The Web is intrinsically a global medium. Consequently, deciding how a Web site should express potentially culturespecific content to worldwide visitors is an important consideration in Web site design. In this article, the authors examine some of the site content characteristics that can lead Web site visitors to an optimal navigation experience, or flow, in a cross-cultural context. In particular, a cognitive framework focuses on the effect of culture on attitudes toward the site and flow. The authors suggest that the congruity of a Web site with a visitor’s culture is a site content characteristic that influences the likelihood of experiencing flow. The authors develop a conceptual model to account for the impact of culture and other site content characteristics on flow and describe preliminary evidence supporting their model. David Luna, Ph.D., is an assistant professor of marketing at the University of Wisconsin-Whitewater. His primary interests are in language processing, the role of language in advertising and electronic marketing, and cross-cultural advertising. His work has been published or is forthcoming in theJournal of Consumer Research; Journal of Advertising; Journal of Consumer Psychology, Psychology and Marketing; International Marketing Review; Marketing Science Institute Working Paper Series; and other publications. Laura A. Peracchio, Ph.D., is a professor of marketing at the University of Wisconsin-Milwaukee. Her primary research interests include understanding persuasion processes with applications to social marketing, consumer decision making, language processing, and children’s consumer behavior. She is an associate editor of theJournal of Consumer Research and serves on the Editorial Board of theJournal of Consumer Psychology. Her work has been published in theJournal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and other publications. María D. de Juan is a professor of business administration at the University of Alicante (Spain), where she has lectured since 1991. She has been a lecturer at the University of Florida and at the Southampton Institute (United Kingdom), as well as at several Spanish business schools. She is the author of theShopping Centre Attraction Towards Consumers, Sales Promotions, andCommercial Distribution: Channels and Retailing. Her articles about distribution and consumer behavior have been published or are forthcoming in several journals and edited books, including theJournal of Consumer Psychology. She focuses her research on commercial attraction and consumer behavior.     

The Euro and Other Major Currencies Floating Against the U.S. Dollar

This paper discusses the interdependent effects of conditional volatilities in returns of the Euro and other major currencies against U.S. dollar exchange rates (spot rates) since the launch of the Euro, using, for this purpose, the daily data and dynamic conditional correlation (DCC)–GARCH model with country-specific effects. The following conclusions are drawn: there are volatility spillovers (contemporaneous and lagged) in the Euro, Yen, and British pound, the degree of the correlation is high between the Euro and British pound against the U.S. dollar, there is a very strong association between the ECB Euro reference rate (fixing rates) and U.S.-traded spot rates, and finally, the impulse-response of volatility (after the accession of new Member States to the European Union) rapidly diminishes in the spot markets, indicating a short-run dynamic effect.     

Market Power in European Banking Sectors

We analyze the evolution of market power in the main banking sectors of the European Union. The evolution of the relative margins does not show an increase in the degree of competition within the EU. The explanatory factors of the relative margins most directly related to market power are not significant, and even have a negative influence (concentration in the deposits market). The size and efficiency of banks, default risk, and the economic cycle have a notable capacity to explain the behavior of the market power. The results show the inadequacy of using concentration measures as proxy for the competition environment in banking markets.     

The Political Economy of Investment in Human Capital

Investments in human capital accumulation, government consumption and total government expenditures present a striking negative correlation with capital shares. This correlation is robust to alternative specifications, lists of controls, and exclusion of outliers. Causality tests strongly support the hypothesis that the direction of causation runs from capital shares to the government spending variables. We present a political economy model of interest groups that can account for these correlations. In contrast, a median voter model predicts positive correlations between capital shares and the government spending variables.