Green Demarketing in Advertisements: Comparing “Buy Green” and “Buy Less” Appeals in Product and Institutional Advertising Contexts

This research compares consumer response to traditional green advertising appeals to that of less conventional, “green demarketing” (GD) appeals—messages by for-profit companies encouraging reduced category consumption for the sake of the environment. Rather than encouraging greener consumption, modern environmentalism calls for decreased consumption overall, a trend reflected in recent advertising campaigns (e.g., Patagonia's “Don't Buy This Jacket”). Despite its potential impact and unconventionality, research on GD in general is sparse, and no empirical research has examined consumer response to GD appeals relative to traditional green appeals. In three experiments, we find that, in the context of product advertising, consumers' attitudes for green ads are more favorable than those for GD ads, mediated by greater inferences of genuine environmental concern. However, we find the reverse pattern in the context of institutional ads. Further, an “anti-consumption amplifier” message embedded in the ad—espousing the potential harm of overconsumption—further boosts favorable consumer attitudes for the GD institutional ad relative to its traditional green counterpart. Importantly, we assess all effects while controlling for consumers' individual levels of green consumerism, such that implications may be applied more generally rather than to a specific segment of green consumers.     

Embedding multinational firms in regional business systems: neoliberal and social‐democratic models in Spain

The paper analyses how regional actors have mobilised to attract and retain foreign direct investment in two Spanish regions with different political approaches to the management of economic issues, including industrial relations. These regions are Madrid, the main pole of attraction of foreign direct investment in Spain, and Asturias, with a large tradition of heavy industry and a greater dependence on a small number of large employers. It finds the regions have adapted to international competition in substantially different manners and considers the alternative reasons why this might be the case, highlighting the role of organised labour both in the inward investment regimes themselves, and in shaping the nature of the different compromises they involve.     

Transatlantic wage gaps and the migration decision: Europe–Canada in the 1920s

As has been seen in other contexts, workers in similar occupations earned much higher wages in Canada than Europe during the 1920s. This observation and related aspects of immigration are addressed with a life-cycle model of the migration decision. The characteristics of immigrants from five European countries: Ireland, Italy, the Netherlands, Poland, and Sweden, are explored in a way that sheds light not just on those population flows but on the process of immigration generally. We draw on passenger manifests from immigrant ships for information on the individual migrants. Simulations, based partly on the these manifests, reveal that the costs of migration, borrowing constraints, concern for status, and country-specific taste preferences account for key immigrant characteristics, and help explain the large wage differentials that persisted despite Canada’s relatively open immigration policy.     

Impacts of Market Reform on Spatial Volatility of Maize Prices in Tanzania

Maize is one of the major staples and cash crops for many Tanzanians. Excessive volatility of maize prices destabilises farm income in maize‐growing regions and is likely to jeopardise nutrition and investment in many poor rural communities. This study investigates whether market reform policies in Tanzania have increased the volatility of maize prices, and identifies regional characteristics that can be attributed to the spatial price volatility. To achieve the objectives, an autoregressive conditional heteroskedasticity in mean (ARCH‐M) model is developed and estimated in this study. Results show that the reforms have increased farm‐gate prices and overall price volatility. Maize prices are lower in surplus and less developed regions than those in deficit and developed regions. Results also show that the developed and maize‐deficit regions, and regions bordering other countries have experienced less volatile prices than less developed, maize‐surplus and non‐bordering regions. Our findings indicate that investments in communication and transportation infrastructures from government and donor countries are likely to increase inter‐regional and international trade, thereby reducing the spatial price volatility in Tanzanian maize prices in the long run.     

Collaborative apparel consumption in the digital sharing economy: An agenda for academic inquiry

While apparel businesses leveraging the sharing economy have begun to emerge in recent years, academic research on “sharing” consumption for apparel is extremely limited. To fill this research gap, the researchers analyze current literature to present a conceptual framework that offers a durable theoretical foundation about the concept of collaborative consumption for apparel. Using a metatheory approach, the researchers develop a framework that explores how two major Internet‐supported collaborative consumption modes (utility‐based nonownership and redistributed ownership) manifest in an apparel context. Next, the researchers explore the implications of each consumption mode to understand the consumer's relationship with the product, peers, and businesses involved in these sharing schemes. A series of research propositions are also developed to stimulate discussion and future research about collaborative apparel consumption.     

Pricing Term Insurance in the Presence of a Family History of Breast or Ovarian Cancer

Abstract

We estimate the increased mortality and term life insurance costs for women who have a family history of breast or ovarian cancer. Using data from the medical literature on age-specific and family history-specific incidence rates, we develop double-decrement models to evaluate the actuarial impact of breast cancer and ovarian cancer in the family. We also calculate the increased mortality and term insurance costs for women who test positive for the BRCA1 or BRCA2 gene mutation. We find that the type of affected relative and her age at onset of the disease are key underwriting factors. We find substantial mortality increases (up to 100%) for women with two relatives with cancer and women with a first-degree relative who developed cancer at an early age. Mortality increases for women with the BRCA gene mutation reach 150%. While some females with a family history of cancer can be accepted at standard rates, others may need to be quoted substandard rates, depending on the underwriting policy of the company. Females with the gene mutation can possibly be accepted at a rate that incorporates a severe mortality surcharge.     

The crisis in UK banking

Unparalleled turmoil in the banking system over the past two years has impacted severely on the UK's economic prospects. What was once a profitable, fastgrowing, dynamic and highly innovative banking sector has been publicly humiliated, while its lending capacity has stalled. This article highlights the evolution of the credit crisis in the UK, as the fallout from American subprime lending and the housing market bubble spread rapidly across the Atlantic. Lessons from the crisis and policy recommendations are considered, focusing on rebuilding bank liquidity and capital, strengthening bank supervision and regulation, and improving risk evaluation and risk management practices throughout the banking and financial system.     

Psychological contributions to the study of leisure—Part one

In this paper, the reasons for the current popularity of multiplex cinemas as sites of nighttime leisure and recreation in the UK is explored. By definition, such cinemas offer a choice of films and viewing times, are usually located in a peripheral urban location and provide free and plentiful parking. Drawing on interviews conducted in Leicester (UK), it is argued that multiplexes are popular with particular audiences because they provide a form of ‘going out’ that facilitates the maintenance of bodily comfort and ontological security. The paper accordingly concludes that we can only understand the appeal of multiplex cinemas by considering the embodied geographies of cinema going - a leisure practice that involves the consumption of place as well as the visual consumption of film.