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11.
Steve Berry Ahmed Khwaja Vineet Kumar Andres Musalem Kenneth C. Wilbur Greg Allenby Bharat Anand Pradeep Chintagunta W. Michael Hanemann Przemek Jeziorski Angelo Mele 《Marketing Letters》2014,25(3):245-256
This article reviews the rapidly growing literature on structural models of complementary choices. It discusses recent modeling developments and identifies promising areas for future research. 相似文献
12.
The present paper examines the problem of aggregating infinite utility streams with a social welfare function that respects the Anonymity and Weak Pareto Axioms. The paper provides a complete characterization of domains (of the one period utilities) on which such an aggregation is possible. A social welfare function satisfying the Anonymity and Weak Pareto Axioms exists on precisely those domains that do not contain any set of the order type of the set of positive and negative integers. The criterion is applied to decide on possibility and impossibility results for a variety of domains. It is also used to provide an alternative formulation of the characterization result in terms of the accumulation points of the domain. 相似文献
13.
14.
Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants 总被引:5,自引:0,他引:5
Nair Harikesh Chintagunta Pradeep Dubé Jean-Pierre 《Quantitative Marketing and Economics》2004,2(1):23-58
We present a framework to measure empirically the size of indirect network effects in high-technology markets with competing incompatible technology standards. These indirect network effects arise due to inter-dependence in demand for hardware and compatible software. By modeling the joint determination of hardware sales and software availability in the market, we are able to describe the nature of demand inter-dependence and to measure the size of the indirect network effects. We apply the model to price and sales data from the industry for personal digital assistants (PDAs) along with the availability of software titles compatible with each PDA hardware standard. Our empirical results indicate significant indirect network effects. By July 2002, the network effect explains roughly 22% of the log-odds ratio of the sales of all Palm O/S compatible PDA-s to Microsoft O/S compatible PDA-s, where the remaining 78% reflects price and model features. We also use our model estimates to study the growth of the installed bases of Palm and Microsoft PDA hardware, with and without the availability of compatible third party software. We find that lack of third party software negatively impacts the evolution of the installed hardware bases of both formats. These results suggest PDA hardware firms would benefit from investing resources in increasing the provision of software for their products. We then compare the benefits of investments in software with investments in the quality of hardware technology. This exercise helps disentangle the potential for incremental hardware sales due to hardware quality improvement from that of positive feedback due to market software provision. 相似文献
15.
In this paper we establish the existence of (a) an optimal bankruptcy rule which enables us to describe the Walrasian trading economy as a game with trade in fiat money; and (b) non- cooperative equilibrium points of this game which (in terms of prices and the final allocation yielded) include the competitive equilibrium points, and the accompanying money rate of interest (induced by borrowing at a central bank), when the bankruptcy rule is different from optimal. 相似文献
16.
17.
Pradeep K. Korgaonkar Ph.D. 《Journal of the Academy of Marketing Science》1984,12(1-2):11-22
Over the last few years, nonstore retailing has become an important and integral part of the American retailing scene. However,
very little published research exists regarding these new methods of retailing. This study examines the role of consumers'
shopping orientations, and type of nonstore method on consumers' patronage intentions of a set of selected products. The results
are supportive of the two research hypotheses. Theoretical and managerial implications are discussed. 相似文献
18.
19.
Pradeep Rau M.B.A. Saeed Samiee Ph.D. 《Journal of the Academy of Marketing Science》1981,9(3):300-316
Models of consumer behavior have gained much acceptance since the early sixties. The purpose of this article is to examine
the state of the art by reviewing the often cited models: Nicosia, Howard-Sheth, and Engel-Blackwell-Kollat. Specifically,
a major objective is to consider these models from their practical utility standpoint, i.e., whether the models can be tested
and used by marketers. To accomplish this, a set of criteria is developed for evaluation of models in general, and consumer/buyer
behavior models in particular. The criteria used for evaluating the state of the art in consumer behavior models are largely
derived from model building sources in various fields. The results indicate that although the models are quite impressive
in scope, they are inherently weak to be of much help to the marketing practitioner. Indeed, none of the models have been
tested as a whole in their original form because they lack specificity and thus are difficult, if not impossible, to operationalize.
This article is partially based on a paper which received an award in an Academy of Marketing Science student paper competioion.
The Academy encourages scholarly work by various groups through annual competitions and awards. 相似文献
20.
In this paper, we investigate whether information on the history of purchase intentions is useful in predicting actual purchase behavior. The research is motivated by two factors. The first
factor is the empirical finding in the literature that measuring intentions just prior to purchase provides better predictions
of actual purchase as compared to when these intentions are measured earlier. The second factor is the role of the timing
of the formation of intentions prior to purchase. While one stream of literature based on preference fluency predicts that
early formation of intentions is more likely to lead to actual purchase, the other stream based on the memory-based “recency”
effect predicts that formation of intentions just prior to purchase is more likely to lead to actual purchase. Together, these
two factors motivate the potential need to account for the entire history of intentions prior to purchase. A canonical example
of a market where intention histories are tracked is the movie industry, where “first choice” movie watching intentions are
tracked up to (and in some cases beyond) the time of release. Accommodating the history of intentions in an econometric model
that predicts actual box office performance is challenging due to the differing numbers of observations for the movies, the
large numbers of observations for certain movies, as well as the role of various time-invariant and time-varying covariates
influencing intentions. We propose a two-part model where the first part involves a hierarchical growth model that summarizes
the trajectories of intentions via “growth factors.” These growth factors also reflect the role of the various covariates.
The second part is a regression of the box office performance on the growth factors and other covariates. The models are simultaneously
estimated within a Bayesian framework. Consistent with the previous literature, we find that including information on intentions
improves our ability to predict behavior, with the recent intentions being the most informative. Importantly, when the history
of intentions is accounted for, our results indicate that the data support the “recency” literature—intentions grow over time
leading up to purchase, and this growth has a positive impact on opening box office performance. While a linear growth model
performs best for most movies, there exists a subset of movies for which the quadratic growth model better captures the “spike”
in intentions just prior to purchase. Further, accounting for information on the history of intentions dramatically improves
model fit and forecasting performance relative to when only the intentions at one point in time (e.g., the ones just prior
to purchase) are accounted for. 相似文献