Examining Medical Decision Making from a Marketing Perspective

This paper explores how consideration of the medical context can add newelements to marketing thought. Differences between the medical context andother consumer contexts are reviewed. The effects that the medical contexthas on the way traditional constructs such as involvement, affect andstress, uncertainty and satisfaction affect choice are discussed. Finally,emerging research in medical contexts where future discoveries could enhanceconsumer choice theory are presented.     

Toward a theory of entrepreneurial behaviour; empirical evidence from Israel,Italy and Sweden

Translated versions of the Miner Sentence Completion Scale-Form T and of the Differential Attribution Questionnaire were administered to entrepreneurs and to managers, in Israel, Northern and Southern Italy and Sweden. The results of this research yield strong support for a framework that integrates affective and cognitive motivational factors. In particular, it found: (1) that the way entrepreneurs deal with negative outcomes explains their perseverance and affects their self-achievement; (2) a risk-avoidance rather than a risk-taking preference distinguishes them; (3) Self-Achievement; Risk-Avoidance and Personal Innovation appear to be major components of Task Motivation. This research appears to move closer toward a more parsimonious and clearer understanding of the behaviour of the central figure in wealth formation, thus providing a framework for the designing of entrepreneurial development programmes.     

Has Ryanair's pricing strategy changed over time? An empirical analysis of its 2006–2007 flights

This paper analyzes the question of whether Ryanair's pricing strategies have changed over time. We create a panel dataset of fares for all of Ryanair's European flights over a two-year period, from 1 January 2006 to 31 December 2007. We calculate the average fare over a 90-day period prior to departure and the intensity of dynamic pricing for each flight in the panel, in particular analysing the changes in these variables observed between pairs of “equivalent” flights. Our results show that overall, both average fares and the intensity of dynamic pricing decreased in 2007. More than one-third of flights saw a price reduction of more than 10%. Now that it has become the dominant low-cost carrier in Europe, Ryanair appears to be softening its dynamic pricing activities on existing routes, typically employed to stimulate additional touristic demand. Thus, booking in advance becomes relatively more expensive.     

Modelling a dynamic market potential: A class of automata networks for diffusion of innovations

Innovation diffusion processes are generally described at aggregate level with models like the Bass Model (BM) and the Generalized Bass Model (GBM). However, the recognized importance of communication channels between agents has recently suggested the use of agent-based models, like Cellular Automata. We argue that an adoption or purchase process is nested in a communication network that evolves dynamically and indirectly generates a latent non-constant market potential affecting the adoption phase.Using Cellular Automata we propose a two-stage model of an innovation diffusion process. First we describe a communication network, an Automata Network, necessary for the “awareness” of an innovation. Then, we model a nested process depicting the proper purchase dynamics. Through a mean field approximation we propose a continuous representation of the discrete time equations derived by our nested two-stage model. This constitutes a special non-autonomous Riccati equation, not yet described in well-known international catalogues. The main results refer to the closed form solution that includes a general dynamic market potential and to the corresponding statistical analysis for identification and inference. We discuss an application to the diffusion of a new pharmaceutical drug.     

Market discipline in the Brazilian banking industry: an analysis for the subordinated debt holders

Market discipline is a regulatory mechanism which has as its main task the punishment of bad risk management by financial institutions. Subordinated debt holders are considered by the literature as the most propitious private agent to discipline the financial institutions. The key to prove the existence of market discipline is to show the relationship between banks’ asset prices and its respective risks. The main objective of this article is an empirical analysis of the relation between credit risk (ratings and accounting information) and debentures return for the Brazilian case. The results denote a weak presence of market discipline in Brazil.     

Performance of private higher education institutions in Vietnam: evidence using DEA-based bootstrap directional distance approach with quasi-fixed inputs

Vietnam’s higher education has witnessed substantial improvements since the implementation of the Doi Moi (renovation) policy. One of the significant developments is the promotion of establishment and enhancement of the role of private institutions in national education systems. However, the quest to improve the overall performance of the private higher education institutions remains a big challenge for many stakeholders. We assess the performance of Vietnamese private universities using a data envelopment analysis–based bootstrap directional distance approach with quasi-fixed inputs. The results show that there was a large variation in the efficiency levels of private universities within and between academic years and between metropolitan and other private universities. Our empirical findings provide more insights for educational leaders and policy makers on the performance of private higher education institutions and the implications of privatization of the national higher education system.