全文获取类型
收费全文 | 1745篇 |
免费 | 55篇 |
国内免费 | 1篇 |
专业分类
财政金融 | 314篇 |
工业经济 | 141篇 |
计划管理 | 265篇 |
经济学 | 469篇 |
综合类 | 41篇 |
运输经济 | 23篇 |
旅游经济 | 51篇 |
贸易经济 | 317篇 |
农业经济 | 69篇 |
经济概况 | 110篇 |
邮电经济 | 1篇 |
出版年
2023年 | 10篇 |
2021年 | 11篇 |
2020年 | 22篇 |
2019年 | 47篇 |
2018年 | 26篇 |
2017年 | 52篇 |
2016年 | 40篇 |
2015年 | 34篇 |
2014年 | 36篇 |
2013年 | 181篇 |
2012年 | 46篇 |
2011年 | 61篇 |
2010年 | 51篇 |
2009年 | 57篇 |
2008年 | 51篇 |
2007年 | 44篇 |
2006年 | 56篇 |
2005年 | 36篇 |
2004年 | 66篇 |
2003年 | 62篇 |
2002年 | 61篇 |
2001年 | 53篇 |
2000年 | 51篇 |
1999年 | 41篇 |
1998年 | 54篇 |
1997年 | 47篇 |
1996年 | 33篇 |
1995年 | 21篇 |
1994年 | 25篇 |
1993年 | 27篇 |
1992年 | 28篇 |
1991年 | 26篇 |
1990年 | 18篇 |
1989年 | 14篇 |
1988年 | 13篇 |
1987年 | 11篇 |
1986年 | 25篇 |
1985年 | 24篇 |
1984年 | 25篇 |
1983年 | 23篇 |
1982年 | 9篇 |
1981年 | 11篇 |
1980年 | 22篇 |
1979年 | 18篇 |
1978年 | 10篇 |
1977年 | 17篇 |
1976年 | 12篇 |
1975年 | 18篇 |
1974年 | 11篇 |
1945年 | 8篇 |
排序方式: 共有1801条查询结果,搜索用时 15 毫秒
101.
102.
Over the past decade, the distribution of household incomes has shifted so much that a much larger proportion of consumers now earn significantly higher-than-average incomes--while still falling short of being truly rich. As a result, what used to be a no-man's-land for new product introductions has in many categories become an extremely profitable "new middle ground." How can marketers capitalize on this new territory? The key, say the authors, is to rethink the positioning and design of offerings and the ways they can be brought to market. Take, for instance, how Procter & Gamble redefined the positioning map for tooth-whitening solutions. A decade ago, dental centers were popularizing expensive bleaching techniques that put the price of a professionally brightened smile in the 400 dollars range. At the low end, consumers also had the choice of whitening toothpastes that cost anywhere from 2 dollars to 8 dollars. P&G wisely positioned itself between the two ends, successfully targeting the new mass market with its 35 dollars Whitestrips. In product categories where it's clear the middle ground has already been populated, it's important for companies to design or redesign offerings to compete. An example is the Polo shirt. How do you sell a man yet another one after he's bought every color he wants? Add some features, and call it a golf shirt. Here, marketers have introduced designs based on the concept of "occasional use" in order to stand out. Finally, companies wishing to reach the "almost rich" can change how they go to market. Perhaps no mass retailer has made a stronger bid for the mass affluent than Target Stores, which has pioneered a focus the company itself characterizes as upscale discount. The strategy has made Target an everyday shopping phenomenon among well-heeled urbanites and prosperous professionals. 相似文献
103.
104.
105.
106.
Donald P. Robin D.B.A. 《Journal of the Academy of Marketing Science》1978,6(3):228-238
The debate over the nature and scope of marketing is far from settled, but the desire for change among marketers is apparent.
It is urgent that marketers determine what the scope of their field should become as a necessary first step in developing
an adequate definition. The effort so far has been somewhat haphazard with a variety of authors-extolling the virtues of their
viewpoint. This article represents an attempt to add order to the search for a useful scope for marketing. To achieve this
purpose, four norms are developed which seem suitable for testing the scope and definition of marketing. They include the
level of abstraction norm, the norm of correspondence, the pragmatic norm, and the norm of simplicity. These four norms are
first used to test two extreme positions and then to test a third compromise definition of marketing. 相似文献
107.
108.
109.
110.