试论人文精神在2000版ISO9001质量标准中的蕴涵

近代管理科学的发展,经历了一个以"物"为中心的管理向以"人"为中心管理的转移过程。所谓 "管理的回归本色",其内涵是管理不是单纯的控制,而是一种如何使人的价值在组织的经营活动中得到实现 及如何尊重人的价值。这一理论视角的转换,在改版后的2000版ISO9001标准中得到了鲜明的体现和阐释。     

A conceptual model of corporate moral development

The conceptual model presented in this article argues that corporations exhibit specific behaviors that signal their true level of moral development. Accordingly, the authors identify five levels of moral development and discuss the dynamics that move corporations from one level to another. Examples of corporate behavior which are indicative of specific stages of moral development are offered.R. Eric Reidenbach is Professor of Marketing and Director of the Center for Business Development and Research at the University of Southern Mississippi. He has written extensively on business and marketing ethics.Donald P. Robin, Professor of Business Ethics and Professor of Marketing at the University of Southern Mississippi, is coauthor with R. Eric Reidenbach of two recent books on business ethics with Prentice-Hall. He is a frequent lecturer on business ethics and is the author of several articles on the subject.     

迎接知识经济时代 实现财务管理创新

随着知识经济的日益发展,尤其是我国改企建制工作的广泛推行和进一步深化,勘察设计企业为了能更好地应对市场竞争的挑战,其日常运作的各项工作就需要有所改进。而作为企业管理的核心,财务管理则需要密切配合企业改制工作的整体部署,进行相应的创新。本文结合勘察设计企业的实际情况,谈谈实现财务管理创新的几点思路。     

Income tax reform for a globalized world: The case for a dual income tax

Countries that are industrialized, or becoming so, must adopt tax systems that are capable of raising considerable amounts of revenue efficiently, equitably and with administrative simplicity, while at the same time coping with the competitive features of a globalized world economy. A component of that tax system will be direct taxation of households alongside general sales and payroll taxation. This paper addresses the role that capital income taxes should play in the income tax system. Arguments for the preferential treatment of capital income are summarized, and a case is made for adopting a schedular approach in which capital and labor income are taxed according to separate rate structures. The particular case of the dual income tax system used in the Nordic countries is advocated whereby capital income is taxed at a low, flat rate and non-capital income is taxed progressively. It is argued that this system best combines the objectives of a good tax system in an internationally competitive environment.     

顾客让渡价值分析：逆向营销视角

随着社会经济和科学技术的发展,逆向营销从根本上改变了传统营销的观念和方式,消费者成为整个营销过程的主导者。通过逆向营销的组合方式消费者能够获得更大程度的顾客让渡价值和顾客满意,并使企业能够在日趋激烈的竞争中更好地开展营销活动。     

Adverse selection in group insurance: The virtues of failing to represent voters

Compared with non-union workers, union workers take more of their compensation in the form of insurance. This may be because unions choose democratically, and democratic choice mitigates adverse selection in group insurance. Relative to individually-purchased insurance, we show that group insurance chosen by an ideal profit-maximizing employer can be worse for every employee, while group insurance chosen democratically can be much better. The reason is that democracy can fail to represent the preferences of almost half the group.Received: January 2003, Accepted: September 2004, JEL Classification: J51, D82, G22     

The evolution of consumer knowledge and sources of information: Hungary in transition

The authors’ research in Hungary during the period of transition to a market economy provides an opportunity to examine the evolving relationships between consumer product knowledge and its antecedents, including advertising, personal search, interpersonal sources, and brand experience. Their findings, based on survey data collected in Budapest in 1992 and 1998, indicate that the market information variables explain more variance in consumer knowledge later rather than earlier in the transition. Advertising is an important predictor of consumer knowledge later but not earlier in the transition, personal search is important at both times, and interpersonal sources are not important in either time period; brand experience is negatively related to knowledge earlier in the transition and positively related later in the transition. This study allows one to begin to understand the boundary conditions associated with studies conducted in developed economies. Managerial implications for firms investing in transitional economies are presented. Robin A. Coulter (robin.coulter@business.uconn.edu) is Ackerman Scholar and an associate professor of marketing in the School of Business at the University of Connecticut. She received her Ph.D. from the University of Pittsburgh. Her research interests include branding, cross-cultural consumer behavior, advertising, and research methods. Her work has appeared in theJournal of Consumer Research, the Journal of Consumer Psychology, theJournal of Applied Psychology, and theInternational Journal of Research in Marketing. Linda L. Price (llprice@email.arizona.edu) is Soldwedel Professor of Marketing in the Eller School of Management at the University of Arizona. She received her Ph.D. from the University of Texas at Austin. Her research combines qualitative and quantitative methodologies to examine the active, emotional, imaginative aspects of consumers’ decisions and activities, and the social and cultural context of marketplace behaviors. Her work has appeared in theJournal of Consumer Research, Journal of Marketing, and other leading marketing, management, and social science journals. Lawrence Feick (feick@katz.pitt.edu) is a professor of business administration in the Katz Graduate School of Business at the University of Pittsburgh. He received his Ph.D. from Pennsylvania State University. His current research focuses on cross-cultural consumer behavior, consumer word-of-mouth, and referrals. His work has appeared in the Journal of Marketing, theJournal of Marketing Research, the Journal of Consumer Research, Psychological Bulletin, andPublic Opinion Quarterly. Camelia Micu (camelia.micu@business.uconn.edu) is a marketing doctoral candidate at the University of Connecticut. Her research interests include advertising and product trial and cross-cultural consumer behavior.     

论《李尔王》中的伦理道德

《李尔王》是当今评论越来越多的一部剧作。因为莎士比亚在该剧中主要揭示的是社会伦理道德问题，因此它不受时间、地点的限制，而具有普遍的社会意义。本文通过对剧中的主要人物的剖析，分析了老一辈兴衰原因，新一辈的忠贞与奸诈。该剧通过两人家庭的悲剧来反映整个社会。莎士比亚通过对其理想人物考狄利亚的刻画，谴责了人伦颠倒的社会现象，从而唤起人们共同创造一个友情和爱的世界。使人间更加美好。该剧《李尔王》对当今社会也有及其深远的意义。     

是银行规模还是信息不对称?--中小企业贷款难的原因分析

中小企业从银行获得的融资十分有限.以Elod Takáts模型为基础的银行规模分析解释了银行规模与中小企业贷款的无关性,以Akerlof模型为基础的信息不对称分析解释了中小企业在贷款中的逆向选择问题.可以通过多种方式消除逆向选择问题,从根本上解决中小企业贷款难题.     

试论高职高专课堂教学中的师生互动

高职高专课堂教学中的师生互动是教学中教师主导作用和学生主体作用最主要的表现形式之一.本文以我校现有的课堂教学模式为基础,分析影响课堂教学师生互动的主要因素,从而提出实现师生互动的对策以及师生互动应遵循的基本原则.