Measuring Market Conduct in the Brazilian Cement Industry: A Dynamic Econometric Investigation

Indirect assessments of market conduct have become widespread in the New Empirical Industrial Organization—NEIO literature. Recently, Steen and Salvanes (1999, Int J Ind Organ 17:147–177) provided a flexible dynamic econometric formulation of the approach advanced by Bresnahan (1982, Econ Lett 19:87–92) and Lau (1982, Econ Lett 10:93–99). The present paper considers a similar approach applied to regional cement markets in Brazil under more favorable data availability, and attempts to address part of the concerns that usually emerge with respect to the NEIO literature. In particular, issues pertaining to structural stability and the control for the number of competing firms are addressed. The evidence clearly indicates non-negligible and distinct market power in different regions and also distinct conduct patterns in the short and long run.      

International evidence on bond risk premia

This paper revisits the study of time-varying excess bond returns in international bond markets. Using newly available yield curve data from 10 different countries with independent monetary policy, I test the robustness of Cochrane and Piazzesi (2005). For most countries in my sample, I find more modest predictive power for forward rates than originally found by Cochrane and Piazzesi (2005) for the US. Their single-factor model captures well the predictability in international data, and this factor also tends to have a tent-shape in most countries of my sample. CP factors are more idiosyncratic across countries than yields or forward rates. Finally, I show that the recent financial crisis has significantly affected the predictability of excess bond returns.     

Branded places and marketplace exclusion

ABSTRACT

This article analyses the development of a branded place in a Brazilian city. Drawing on Lefebvre’s spatial triad, I show how the intertwined practices of hegemonic market actors in alliance concur to produce a city space that caters to the aspirations and ways of life of local elites while actively excluding lower-class groups from it. I distinguish three main elements of branded places –architecture and urbanism, brand narrative, and spatial governance– and demonstrate how they produce physical, symbolic, and social boundaries between middle- and lower-classes in the city. These findings contribute to understanding the ways market-mediated spatial dynamics perform exclusion of most vulnerable groups in post-industrial cities and extend place brand literature by accounting for the less documented practices of invested stakeholders in the production of branded places.     

Comparing children's explicit and implicit understanding of advertising and placement on TV

ABSTRACT

Although product placement is a frequently used promotional tool in local and international productions, particularly in combination with advertising, its study has been almost neglected in Latin America. This paper examines the explicit (verbal) and implicit (cued) understanding of advertising and placement in a sample of 9-, 12- and 15-year-old children from Chile. The results showed a more sophisticated comprehension of advertising in comparison with product placement. They also revealed that age is positively correlated with a more sophisticated understanding of both placement and advertising. Finally, significant differences were observed when comparing the use of verbal and cued methods. The results are discussed in terms of prior literature and their practical implications.     

Should I say it in English? Exploring language effects on print advertising among Latin American bilinguals

ABSTRACT

Despite the extensive research conducted on language standardization in advertising across several countries, little attention has been given to the use of English versus Spanish and code-switching when advertising to Latin American bilingual consumers. We propose that stereotypes about English speakers and code-switching have potential to help determine which language is most effective in print advertising. The results of experiments conducted in Chile, Ecuador, and Mexico show that the effects of language-related stereotypes on the persuasiveness of English ads vary across different countries. In the case of Chile, English may be persuasively superior, depending on the favourableness of the stereotype of individuals that code-switch. Differently, print ads in English are functionally equivalent, in terms of ad attitudes, to Spanish and code-switching ads in Mexico, and superior in Ecuador, regardless of the favourability of the language-related stereotypes. Suggestions for advertising practice and future research are offered.     

Consumers’ Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments

The current research identifies the range of social media brand behaviors (i.e., brand touch points) that consumers can exhibit on social media, and subsequently queries a representative sample of consumers with regard to such behaviors. The analysis reveals four underlying motivators for consumers’ social media behaviors, including brand tacit engagement, brand exhibiting, brand patronizing, and brand deal seeking. These motivators are used to derive meaningful consumer segments identified as content seekers, observers, deal hunters, hard‐core fans, posers and, respectively, patronizers, and described through co‐variates including brand loyalty, brand attachment, and social media usage. The findings are critically discussed in the light of literature on the needs that consumers meet through brand consumption and on the types of relationships consumers build with brands. Not least, the managerial implications of the current findings are debated.     

Performance Heterogeneity in Latin America: An Investigation into the Transient Effects of Country of Origin

The heterogeneity of firm performance has been studied from the perspective of factors, including the firm effect, the industry effect, and the country effect. This study emphasizes the importance of country transient effects in light of the volatility present in Latin American countries. Variance decomposition was carried out for the economic and operational performance of five countries in the period from 1998 to 2007. The results show that country effects matter for Latin America, its transient effects increase in periods of higher turbulence, and have a greater effect on a firms' economic performance than on its operational performance.     

Draining the judiciary bottleneck: A quasi-experiment in improving a government service

This study describes judicial reform as a quasi-experiment. The reform is the deployment and implementation of the GICA-Justicia (Gestión Integral de Calidad y Acreditación: Quality and Accreditation Integral Management) Quality-Management Standard (QMS) within the Second Court of Appeal of Costa Rica's Supreme Court; the reform includes process improvements following the implementation. The study of impact includes a direct comparison to its homologous in Panama's Justice System. The GICA-Justicia emerges in the QMS environment as a process-performance tracking and improvement tool for accreditation of district courts and courts of appeal. This study offers “sui generis state of the art” empirical know-how via the use of an interrupted time series quasi-experiment. This study contributes to literature by unveiling a successful new judicial service improvement design in a Latin-American context.     

Management forecast credibility and underreaction to news

In this paper, we first document evidence of underreaction to management forecast news. We then hypothesize that the credibility of the forecast influences the magnitude of this underreaction. Relying on evidence that more credible forecasts are associated with a larger reaction in the short window around the management forecasts and a smaller post-management forecast drift in returns, we show that the magnitude of the underreaction is smaller for firms that provide more credible forecasts. Our paper contributes to the literature by providing out-of-sample evidence of the drift in returns documented in the post-earnings-announcement drift literature, with the credibility of the news being one explanation for the phenomenon.