Hybrid value creation: a systematic review of an evolving research area

This systematic review analyses literature on the work of hybrid value creation, i.e. the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). A state of the art report on hybrid value creation is delivered by first systematically identifying and then analyzing 169 publications focusing on hybrid value creation. The identified publications are clustered into eight categories based on their links and interactions and thus a mapping of this evolving field is suggested. A discussion and reflection of the findings with respect to the pervasiveness of literature and the research methodologies used is provided. The paper concludes by identifying some dominant strategic gaps in the overall research landscape and provides directions for future research.     

Green Tax Reform and Competitiveness

This paper studies a revenue-neutral green tax reform that substitutes energy for wage taxes in an open economy with unemployment. As long as the labour tax rate exceeds the energy tax rate, such a reform will increase employment, reduce the domestic firms' unit cost of production and hence increase international competitiveness and output of the economy. The driving force behind these results is the technological substitution process that a green tax reform will bring about. The resulting reduction in unemployment is welfare increasing since energy, which the country has to buy at its true national opportunity cost, is replaced with labour, whose price is above its social opportunity cost.     

Ist mehr Innovativität im Marketing besser? Achtung,nicht-lineare Effekte!

Wie innovativ sollten Unternehmen ihr Marketing gestalten? Ist mehr Innovativit?t immer sinnvoll? Antworten auf diese Fragen gibt dieser Beitrag. Ausgew?hlte Fallstudien und eine empirische Studie belegen, dass zus?tzliche Innovationsanstrengungen ab einem bestimmten Ma? negativ wirken k?nnen.     

Die reale Zahlungsbereitschaft für Klimaschutz

Der Klimawandel und das globale ?ffentliche Gut Klimaschutz genie?en gro?e Aufmerksamkeit in der ?ffentlichen Debatte. Klimaschutz verursacht jedoch Kosten und es stellt sich die Frage, was die Menschen in Deutschland tats?chlich für Klimaschutz bereit sind zu zahlen. Dieser Beitrag stellt eine neue Studie zur Ermittlung der realen Zahlungsbereitschaft für Klimaschutz vor und diskutiert die Ergebnisse aus der Perspektive der Klimapolitik.     

Revealed comparative advantages in Greece, Ireland, Portugal and Spain

Greece, Ireland, Portugal and Spain were all hit by the economic downturn in the course of the financial crisis and have been struggling with national debt crises and recession. A problem common to all of these countries is the collapse of national demand. Foreign trade might seem a logical way to restore economic strength, but little is known about the international competitiveness of these countries’ industries. This paper sheds light on their export structures using the revealed comparative advantage indicator.     

Match Point Management — Gleichzeitig Kosten- und Marktperformance verbessern

Der Matchpoint entscheidet über Sieg oder Niederlage. Match Point Management zeigt, wie man Krisen meistert, indem man gleichzeitig Gewinn und Kosten verbessert — ohne in die Falle eines zyklischen Auf und Ab zu tappen.     

Temporary trade and heterogeneous firms

Using Hungarian firm-transaction level export data, we show that about one third of firm–destination and about one half of firm–product–destination export spells are short-lived, or temporary, each year. This is in odds with theories where comparative advantage is stable and market entry costs are sunk. We show how endogenous choice between variable and sunk cost trade technologies can explain the empirical importance and some characteristics of temporary trade. We build a model in which the likelihood of temporary trade depends on productivity and capital cost of the firm as well as well-known gravity variables of destinations. These predictions are borne out by the data; the likelihood of permanent trade, defined by a simple filter, rises with firm productivity, financial stability, proximity and GDP of destination countries.